🌟 Get Inspired at MOF! Join us at Marketing Outlook Forum in Fort Worth from January 27-29, 2025, as we explore groundbreaking strategies, innovative ideas, and the future of destination marketing with our incredible lineup of speakers. Here’s a sneak peek: 🎯 Lindsay Milne (VP of Marketing, Meet Boston) Discover how Boston's data-driven strategies are revolutionizing destination marketing, enhancing visitor experiences, and fostering sustainable growth. 🏆 Noel O'Dea (Founder & Chief Storyteller, Target Marketing & Communications) An AMA Marketing Legend and Cannes Gold Lion Winner, Noel will take us on a journey down the strategic and creative road less traveled in "No One Ever Bored Anyone Into Buying Anything." Learn how to craft standout campaigns, build competitive advantages, and truly connect with audiences in today’s crowded market. 📈 Adam Sacks (President, Tourism Economics) Dive into the latest economic trends in the travel industry and uncover actionable insights to navigate opportunities and challenges ahead. 🌍 Erin Francis-Cummings (President & CEO, Future Partners) Get the latest on traveler sentiment and behavior, and learn how to adapt to evolving consumer trends for global success. 🚀 Don’t miss the chance to hear from these innovative leaders and gain the insights you need to shape the future of tourism. Join us at MOF - From Data to Destination! #MarketingOutlookForum #DestinationMarketing #TourismLeadership #MarketingInnovation
Travel and Tourism Research Association (TTRA)
Non-profit Organizations
Lapeer , MI 16,388 followers
TTRA unites the best and brightest from the travel and tourism research community.
About us
WHY WE DO WHAT WE DO: We collaborate to advance the strategic use of research to provide leading-edge travel and tourism solutions that create a positive impact on people, places, and society. TTRA is the leading advocate for higher standards in travel and tourism-related research, analysis, and marketing. For over 50 years, TTRA has been the industry’s leader for go-to, evidence-based, global travel and tourism data and analysis. TTRA unites the best and brightest from the travel and tourism research community. University academics, professional practitioners, and research experts become members of TTRA to network, collaborate, learn and ideate with colleagues from across the globe. Travel and tourism professionals need world-class research to make informed decisions. TTRA is where they find it. Benefits of Membership: BUILD CONNECTIONS: TTRA members have access to a diverse global network of industry leaders who are willing to share their knowledge and expertise. EDUCATION: TTRA members have access to the latest trends, research, training, and mentorship. AWARDS & RECOGNITION: TTRA is proud to recognize and honor significant accomplishments, exemplary leadership, and commitment to the travel and tourism research community. CONFERENCE & EVENT DISCOUNTS: TTRA members enjoy discounts to the Annual International Conference, Marketing Outlook Forum, and Regional Chapter Conferences. CAREER & RFP BOARDS: TTRA members advertise careers and RFPs, or they can search for open opportunities to find a new career or project. Ultimately, membership in TTRA says to the global community that you strive to meet exceptional industry standards as a travel and tourism research and marketing solutions provider. Join our growing global network and become a TTRA member today! Learn more by visiting www.ttra.com.
- Website
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https://ttra.com
External link for Travel and Tourism Research Association (TTRA)
- Industry
- Non-profit Organizations
- Company size
- 2-10 employees
- Headquarters
- Lapeer , MI
- Type
- Nonprofit
- Founded
- 1970
- Specialties
- Travel, Tourism, Research, Marketing, Membership, Academia, Digital Marketing, Innovation, Association, Non-Profit, Education, Training, -, Networking, Community, Collaboration, and Tourism Research
Locations
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Primary
Get directions
2206 Village West Dr. S.
Lapeer , MI 49461, US
Employees at Travel and Tourism Research Association (TTRA)
Updates
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Travel and Tourism Research Association (TTRA) reposted this
Helping destinations market & report their true value via data as SVP Sales at Adara, a RateGain Company
If you know me, I've ALWAYS got something to say about the latest & greatest in the DMO world. And now I'll be putting pen to paper around it all with a monthly newsletter. Zero selling. 100% content. Join me for the fun!
The marketing team at Adara forced Leroy Bridges into making a New Year’s resolution - to share his destination marketing expertise with the industry. Leroy delivered early in December, and we’re thrilled to introduce Bridges to Destinations! Curated by Leroy, this month's edition dives into the latest trends, innovative strategies and insights from the DMO space. Stay tuned for fresh perspectives and ideas delivered right to your inbox every month. Let’s build bridges to bigger, better destinations together! Subscribe Here: https://bit.ly/3P42JYb #DestinationMarketing #BridgestoDestinations #DMO #Destinations #USTourism
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Looking to attend Marketing Outlook Forum but need managerial approval? We’ve prepared a professional, customizable letter to help you clearly communicate the value of attending MOF. Highlight the actionable insights, strategic networking opportunities, and professional growth benefits MOF offers—and demonstrate how your attendance will drive success for your organization. Access the letter here: https://lnkd.in/ge8eHcbF #MOF2025 #TravelResearch #ProfessionalDevelopment #IndustryLeadership
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Your Exclusive Sneak Peek: Marketing Outlook Forum 2025 Date: January 7, 2025 Time: 2:00 PM ET Location: Online (Free Registration) Get a head start on the premier tourism event of 2025! Join us for an exclusive preview of Marketing Outlook Forum 2025, happening January 27–29 in Fort Worth, Texas. What to Expect: Expert Insights. Innovative Strategies. Authentic Texan Experiences. Why Attend? Learn how data is transforming the future of tourism. Get insider tips to plan your MOF 2025 experience. Be part of the leading travel and tourism forum for 2025. Don’t miss this opportunity to gear up for MOF 2025! Register for FREE today: https://lnkd.in/gRarRSbt #MOF2025 #TourismFuture #TravelInnovation #DataToDestination
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Travel and Tourism Research Association (TTRA) reposted this
We're #hiring a new Business Development Manager - UK (based in Spain or UK) in Greater London, England. Apply today or share this post with your network.
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Travel and Tourism Research Association (TTRA) reposted this
Americans are hot to go on vacation in 2025. 🛫 MMGY’s 2024 Portrait of American Travelers® “Winter Edition” noted a significant 7% rise in travel intent since Q4 2023. 🛫 Many Americans are looking to take their international trips between now and April 2025 to take advantage of off-season crowds and pricing. 🛫 While the average amount Americans expect to spend per vacation and the number of trips they plan to take have both increased, so has their interest in travel brand loyalty programs. Gotta earn those rewards! 🛫 Are influencers the new celebrities? Travelers certainly seem to trust their endorsements more, shifting a decades-old paradigm. Read more about these highlighted trends at the link below. https://lnkd.in/gsbDTtn5
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Travel and Tourism Research Association (TTRA) reposted this
Travel demand worldwide is hitting record highs heading into 2025, but uncertainty around the pace of growth remains. Join Tourism Economics' Dave Goodger and Helen McDermott to explore the key themes that will define travel activity in the coming year—plus, dig into the economic, geopolitical and sector-specific risks set to impact performance in all major destinations. → Register in your region: https://lnkd.in/gzysvkwH
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Travel and Tourism Research Association (TTRA) reposted this
In last week's webinar, "The Year in Review and the Year Ahead," we partnered with Phocuswright to share fresh research on three emerging trends. These focused on upcoming technology, hospitality trends like the rise of premium accommodations, and how marketing channels such as social media are shaping traveler decisions. Check out these three takeaways and visit our website for more insights and resources. https://lnkd.in/dq3nbS-a
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Travel and Tourism Research Association (TTRA) reposted this
Cannot wait to see everyone in MOF 2025!
✨ Secure Your Spot at MOF 2025 – Shape the Future of Tourism! ✨ What can you expect? 1. Cutting-Edge Data Insights: Stay ahead with the latest trends and data-driven strategies for powerful growth. 2. Innovation at the Forefront: Engage with industry pioneers shaping the future of tourism. 3. Valuable Connections: Network with peers and leaders, building collaborations that boost your destination’s edge. 🚀 Register now and save $400 – don’t miss out on exclusive savings! Be part of the Marketing Outlook Forum, where tourism’s future takes shape. This isn’t just a conference; it’s the roadmap to what’s next. Transform your impact in Fort Worth! #tourism #marketing #roadmap #fortworth
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Travel and Tourism Research Association (TTRA) reposted this
Join us on 18 December for our webinar focusing on uncertain travel growth: key themes for 2025 2025 looks set to be a year of growth for the travel industry as the volume of demand worldwide is hitting new record highs, but there remains considerable uncertainty around the pace of growth. Economic, geopolitical and sector specific risks will impact on final performance in all major destinations. Register now: https://okt.to/9Y2y3o