Brand USA

Stay ahead of the curve with exclusive updates, industry insights and inspiring travel stories from Brand USA. Our Global Perspective newsletter is your go-to source for all things travel and tourism, helping you connect with the world and plan for success. Check out our December 2024 edition here: 👉 https://bit.ly/3Bm8D3T

Brand USA today announced its new leadership and members who will make up its 2025 board of directors. Elliott Ferguson, chief executive officer of Destination DC , will serve as board chair for a one-year term. In addition to Ferguson serving as Chair, he will lead alongside Vice Chair Lauren Bailey, Treasurer Kristen Esposito, and Secretary Allen Orr. Newly appointed board members include Danny Hughes, president, Americas, Hilton and Gus Antorcha, president, Princess Cruises! "As we shift from international visitation recovery to growth and new records, we are privileged to work alongside this talented board including the new slate of officers and directors led by Board Chair Elliott Ferguson to help advance the vital work of promoting the U.S. to global travel audiences while positively impacting our nation's economy and at the same time, bolstering jobs,” said Fred Dixon, President and CEO of Brand USA. Read the full story ➡️ https://lnkd.in/evzX57hB! #BrandUSA #BoardOfDirectors

We are looking to identify vendors with global expertise to provide comprehensive media attribution and incrementality analysis support. We’re looking for partners with experience across both leisure travel and MICE (meetings, incentives, conferences, and exhibitions) segments to support our mission of inspiring global travel to the United States. Learn more and access the RFP here: https://lnkd.in/ezkCsCgX #BrandUSA #DestinationMarketing #MediaAttribution

Brand USA's SVP, Innovation and Chief AI Officer Janette Roush was thrilled to join Visit Austin to conduct a pair of workshops on using generative AI tools for their Marketing and Leadership teams. The small-group format was a terrific approach to ramp up a team that’s new to AI. It allowed for robust conversations about tools, security and privacy concerns, and opportunities that will arise in this space over the next two years. Stay updated on our AI initiatives! Follow Brand USA's Innovation team here on LinkedIn as we continue sharing insights from our ongoing workshops and partnerships. #BrandUSA

We're looking to add a Manager, External Affairs to our team. This role will play a pivotal role in shaping and executing Brand USA's stakeholder communications strategy. What you'll do: 🔹 Manage U.S. grassroots content and engagement 🔹 Oversee the organizational speakers bureau 🔹 Support executive communication initiatives Learn more and apply now at https://bit.ly/3TuGeO6! #BrandUSA

We are thrilled to share that Japan is now an official #GlobalEntry partner country! This partnership, announced by U.S. Customs and Border Protection, marks a significant milestone in strengthening travel, trade, and cultural ties between our nations. As one of the USA’s largest international visitor markets, Japanese citizens can now enjoy expedited customs and immigration processing through the Global Entry program, making travel to the U.S. faster and more seamless. In July, Brand USA partnered with CBP to support a successful series of Global Entry mobile enrollment opportunities in Japan and South Korea during which nearly 800 interviews were facilitated, underscoring our shared commitment to enhancing the travel experience. Read more ➡️ https://bit.ly/3OB4Oe2! #GlobalEntry #VisitTheUSA

While the U.S. was celebrating Thanksgiving last week, our Brand USA team around the world joined in the spirit by hosting special Thanksgiving celebrations for our incredible trade and media partners. 🦃🍂 These events provided a taste of a traditional U.S. Thanksgiving celebration—from classic dishes to warm hospitality—while creating a meaningful opportunity to express our gratitude. Our in-market partners play an essential role in inspiring and driving international travel to the USA, and these gatherings allowed us to celebrate the successes we’ve achieved together. Thank you to all who joined us in giving thanks and sharing in the joy of the season. #BrandUSA #DestinationMarketing

From all of us at Brand USA, we wish you a very #HappyThanksgiving! 🦃🍁 Please note, our offices will be closed from November 28–29. #BrandUSA

We are thrilled to announce that Brand USA has been nominated for the TravMagazine Vacation Award in the Long Haul Tourism Authority category! This recognition celebrates the incredible diversity and adventure the United States offers to travelers worldwide. Winners will be revealed during the 25th Travel Gala in Noordwijk. 👉 Voting is open to Dutch travel professionals until January 2nd. Cast your vote and learn more: https://lnkd.in/e_ttjuub #BrandUSA #DestinationMarketing

Join us in congratulating long-time President and CEO of Brand USA, Chris Thompson, on his induction into U.S. Travel Association's #HallOfLeaders! Thank you, Chris, for your leadership at #BrandUSA and we wish you all the best.