Jamie Branson’s Post

The shift to free, ad-supported channels is undeniable. Nearly 70% of viewers now choose FAST over subscription-based platforms. Adtech is driving this transformation by creating better experiences, precise targeting, and scalable solutions for content creators. Learn more about the game-changing role of adtech in our latest blog post: #Streaming #AdTech #CTV #FAST #LunaMedia #DigitalAdvertising

▶️ New insights show total, cross-platform view of audience engagement by media company. Media Distributor Gauge: First Cross-Platform View of Audience https://lnkd.in/ggcEMzNz #DigitalMedia #DigitalContent #Streaming #Broadcasting Nielsen

📺 Adapting to the Future of TV with CTV 📈 As TV viewing habits shift, connected TV (CTV) is emerging as a powerful tool for brands to reach audiences where they are. This eMarketer article dives into how CTV is transforming advertising, offering more precise targeting and higher engagement. With CTV, brands can stay relevant and capture the attention of today’s streaming-savvy viewers. Ready to level up your TV advertising strategy? Read the full article for insights on maximizing CTV. Read the full article here: https://lnkd.in/e7_J-Xhj #ConnectedTV #CTV #DigitalAdvertising #TVAdvertising #Streaming #AudienceEngagement #MarketingTrends

This article provides valuable insights into how advertisers are leveraging Nielsen data alongside Netflix's streaming analytics. The convergence of these platforms offers advertisers a deeper understanding of audience behavior, enabling more targeted and effective ad campaigns. As the streaming industry continues to thrive, harnessing these innovative data-driven approaches will be key for advertisers looking to maximize their reach and engagement. Let's stay ahead of the curve in the dynamic world of streaming advertising. #Streaming #DataAnalytics #AudienceTargeting

Streaming platforms have revolutionized advertising by offering unprecedented targeting capabilities. Unlike traditional TV, streaming services provide rich data on viewer preferences and behaviors, enabling brands to deliver highly personalized ads. This precision not only boosts ad relevance but also improves engagement and conversion rates. With the rise of platforms like Netflix, Hulu, and Amazon Prime, advertisers can now reach their audiences with tailored messages that resonate on a deeper level. The shift towards streaming has created new opportunities for brands to connect with consumers in meaningful ways. I look forward to seeing how our industry continues to leverage streaming data to refine your #advertising strategies. #Streaming #Advertising #TargetedAds

According to Nielsen, YouTube became the first streaming platform to exceed 10% of total TV viewership in July 2024. This is a major milestone, signaling a continued shift in how audiences consume media. Overall streaming also had it's highest share since The Guage started measuring, with a whopping 41.4% share 👀 For advertisers, this represents a significant opportunity. With YouTube capturing a growing share of attention on TV screens, businesses can now reach highly engaged audiences more effectively through strategic video campaigns. The targeting options available for YouTube advertisers are incredible and with YouTube being part of the Google ecosystem, linking and attributing straight back into your Google Ads search, display and discovery campaigns allows advertisers to really measure the impact and effectiveness of their YouTube advertising spend. 🚀 Take a look at the study below 👇 https://lnkd.in/eMEt8ptP #YouTubeAdvertising #DigitalMarketing #YouTube

Explore the challenges and opportunities for streamers in TVNewsCheck's recent article by Michael Napodano, Chief Delivery and Information Officer at Operative. Balancing ad-supported and subscription models and navigating complex tech stacks are crucial for revenue growth. A unified data approach drives strategic decisions, audience engagement, and operational efficiency. Discover how integrated tech solutions help streamers attract and retain subscribers and advertisers in the full article below. #Streaming #AdTech #MediaInnovation https://lnkd.in/eHEjY5QD

Explore market trends and discover the best practices for creating influential CTV ads. 🎥 Join StackAdapt's webinar next week to discover premium content strategies for effective CTV placements and learn how to navigate streaming fragmentation:

Explore market trends and discover the best practices for creating influential CTV ads. 🎥 Join StackAdapt's webinar next week to discover premium content strategies for effective CTV placements and learn how to navigate streaming fragmentation:

Explore market trends and discover the best practices for creating influential CTV ads. 🎥 Join StackAdapt's webinar on July 11th to discover premium content strategies for effective CTV placements and learn how to navigate streaming fragmentation.