Canadian Digital Media Group’s Post

In the dynamic realm of media consumption, the shift from free-to-air (FTA) television to advertiser-funded streaming television (FAST) signifies a remarkable milestone. The emergence of FAST, championed by industry giants like Amazon and Tubi, is reshaping content delivery with a focus on global reach and precise audience targeting. This evolution paves the way for broadcasters to harness streaming technology and data analytics, enabling real-time measurement of revenue streams. Explore more about this transformative era in television broadcasting: https://lnkd.in/eGx8zk8X

CTV, or ConnectedTV, is growing faster than ever. Viewers are spending more and more time on streaming channels, and advertisers are meeting them where they are at. Platforms like Hulu, Amazon Prime Video, YouTube, Disney and Max (formerly HBO) continue to be attractive choices with their growing number of available options. Lake House Digital provides CTV/OTT capabilities along with our geofencing services. We help you get your ads in front of a targeted audience, with efficient ad spend. Learn more by messaging us. #CTV #StreamingAds #Geofencing #Marketing #Advertising

Advertisers and agencies, are you adapting to the evolving TV landscape? Nielsen explains how the rise of CTV and streaming is reshaping audience behavior. With more content choices, it’s crucial to understand where and how your audience engages. Click to read and optimize your media strategy: https://bit.ly/3V8PqZQ

LONG-FORM VIDEO PROVES POPULAR, SURVEY SHOWS----- More than 90% of people surveyed by Involved Media for their Fall 2024 Connected Video survey have affirmed streaming long-form video within the past month, the firm revealed this week. Of those, 86% said they’ve watched content from subscription video on-demand (SVOD) platforms over the last 30 days, with Netflix leading all SVOD platforms at 65%. Prime Video took second place among SVODs at 55%, followed by Hulu at 46%. Sixty-nine percent of people surveyed say they’ve watched long-form content supported by ads within the last 30 days, with Prime Video being the biggest platform for ad-supported long-form content, followed by Hulu, then Prime Video. Fifty-four percent of people surveyed said they’ve watched free, ad-supported streaming TV (FAST) channels or shows within 30 days, with most watching on Tubi (27%), The Roku Channel (26%) and Amazon’s Freevee (21%). https://lnkd.in/g5r5TeZX

Are you using CTV ads for your clients? More and more companies are shifting to this. For our clients, we can geofence an area with our target clients, and then show them commercials where they are streaming their favorite shows. We are able to see not only regular metrics like impressions and reach, but we can see how many started the videos, how many made it to the mid-point, and how many viewed the entire ad. Where we are seeing companies use this effectively for B2B: tradeshows. We are geofencing events where their target market is in one place, and then retargeting them through CTV and mobile ads when they return home. #CTV #MobileAds #TradeShowStrategy #EventMarketing

It's likely not news to you that streaming TV is big these days. It's so big that a recent study found that 83% of households in the US have at least one streaming service, and over 50% subscribe to four or more! That's a LOT of streaming services! With streaming TV in most households, advertisers have a new opportunity to place ads in the homes of their audiences. Marketers are finding this platform to have great benefits as it offers the opportunity for: 🔎 precise targeting, 📊 accessible tools to measure effectiveness, ⬆️ higher engagement, 💸 lower costs, ⏰ and easier optimization in real-time. Are you utilizing this powerful medium for your business? #StreamingTV #MarketingTechnology #DigitalMarketingExpert

Great job by Nielsen's Paul LeFort who talked about the importance of audience measurement in accurately and consistently measuring each piece of the content landscape. "It gets back to that comparability question. You have to have consistency. You have to have similar metrics and they have to mean the same thing. Whether it's broadcast television or a stream or cable or satellite." https://lnkd.in/gmBGEeU2 Gracenote #ota #cable #satellite #streaming #advertising #advertisingstrategies

Unlock Business Growth with Streaming TV! 📺🚀 In today's fast-paced digital landscape, streaming TV has become a game-changer for businesses looking to expand their reach and drive growth. With the rise of platforms like Netflix, Hulu, and Amazon Prime, consumer behavior has shifted significantly towards on-demand content, creating incredible opportunities for brands to connect with their audience in more meaningful ways. Here's why your business should consider streaming TV as a strategic marketing channel: 🎯 Targeted Advertising Opportunities: Streaming platforms offer precise targeting capabilities that allow you to reach your ideal audience with tailor-made ads, ensuring your message lands in front of the right eyes. 🌍 Access to a Broader Audience: With millions of subscribers worldwide, streaming services provide an unparalleled opportunity to broaden your customer base, engaging viewers who are increasingly cutting the cord with traditional TV. 📊 Real-Time Analytics: Stay ahead of the curve with access to comprehensive analytics that provide insights into viewer behavior and ad performance, enabling you to optimize your strategies and maximize ROI. As consumers continue to embrace on-demand content, now is the time for businesses to leverage streaming TV to enhance brand visibility and engagement. Don't miss out on the chance to innovate your marketing efforts and tap into new growth potential. 👉 Ready to take your brand to new heights? Explore streaming TV advertising today and see the difference it can make for your business growth! #BusinessGrowth #StreamingTV #DigitalMarketing #BrandVisibility #TargetedAdvertising #InnovationInMarketing

🚀 FAST channels are booming, but are broadcasters maximising their potential? At the Local TV Strategies event, leaders from CBS, NBCUniversal, Scripps Networks Interactive, and The Weather Company discussed the rise of free ad-supported streaming (FAST) channels and the challenge of turning growth into revenue. While audiences are shifting to digital, FAST channels still trail traditional TV in revenue. To close the gap, broadcasters need to scale, deliver premium content like live sports, and leverage digital targeting with traditional reach. Platforms like NBC’s Spot On and CBS’s IQ are helping advertisers create personalized, high-impact campaigns, combining data with broad audience reach. The future? It's all about smart partnerships, innovation, and data-driven strategies.🌐 Source: https://lnkd.in/et4dPX8h #FASTChannels #Broadcasting #DigitalTransformation #TVIndustry #MediaInnovation

Have you tapped into the marketing trend of connected TV (AKA CTV)? Over 111 million households in the USA use CTV. (Statista) This number has grown steadily since 2019 and is expected to follow the trend well into 2027. CTV refers to video content streaming on devices such as Amazon Fire TV, Apple TV, Roku, and more. With CTV blowing up, it offers the perfect opportunity for advertisers. AlwaysOn Digital has recently taken advantage of CTV advertising once we recognized the benefits of it: 📺 Precision targeting available 📺 A large (and growing) audience using the platform 📺 Cost efficiency 📺 Measurable analytics 📺 Large reach 📺 Increased engagement Have you implemented CTV advertising yet? . . . #ctvadvertising #connectedtvads #marketingstrategy #advertisingagency