🎉 Big news! Nielsen is now the FIRST MRC-accredited solution for live-streaming measurement! The Media Rating Council approved integrating live-streaming data into our National TV service and renewed our National Panel accreditation. More details: http://nlsn.co/6045SVJBh
Nielsen
Software Development
New York, NY 1,187,544 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
- Website
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http://nlsn.co/6006JMfty
External link for Nielsen
- Industry
- Software Development
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
Locations
Employees at Nielsen
Updates
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Marketers, are you reaching Electric Vehicle Curious 🤔 consumers based on actual viewing habits? Nielsen’s On-Target report shows how advanced audience insights can help http://nlsn.co/6045Schk1
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Nielsen reposted this
Excited to announce that Netflix taps Nielsen to measure viewership for its upcoming NFL Christmas Day games!!! 🏈 🎄 The collaboration will utilize Nielsen’s newly MRC-accredited methodology, combining Netflix’s first-party streaming data with Nielsen’s Live Streaming Measurement service to provide more accurate insights. https://bit.ly/4fJAhGh
Netflix NFL Christmas Doubleheader Will Be Tracked by Nielsen
https://frontofficesports.com
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NEW 📺: Netflix taps Nielsen to measure viewership for its upcoming NFL Christmas Day games. The collaboration will utilize Nielsen’s newly MRC-accredited methodology, combining Netflix’s first-party streaming data with Nielsen’s Live Streaming Measurement service. Read more: http://nlsn.co/6045sBYMN
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Data-driven marketers, this one's for you! Join us in New York for a day of game-changing insights. RSVP for Nielsen's 2025 Audience Insider Summit http://nlsn.co/6045SI6tf
RSVP NOW: Nielsen’s Audience Insider Summit
events.nielsen.com
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Learn how Samsonite achieved an impressive 85% target audience reach in their #TESTEDLIKESAMSONITE campaign. With the help of Nielsen’s Digital Ad Ratings, they made real-time adjustments that improved ad frequency by 65%. Explore the case study for more insights on effective ad monitoring: http://nlsn.co/6047S4g1S
Optimizing in-flight digital ad campaigns | Nielsen
nielsen.com
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Our Top Ten Streaming List is here 🎬! Netflix’s Love is Blind swoons into the top spot with over 1.2 billion minutes viewed, closely followed by Outer Banks, which launched the first half of its fourth season. Check out the full list: http://nlsn.co/6043S2qif
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📣 Sign up for Nielsen's exclusive Audience Insider Summit in NYC! Marketers, this summit holds the key to your 2025 success, offering you insights to help you navigate the evolving media landscape. http://nlsn.co/6043Sx01Z
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New from Nielsen & Edison Research! 📊 Just released: Q3 2024 insights on how Americans are spending their audio time across radio, podcasts, and streaming. Discover what’s trending and what it means for advertisers. http://nlsn.co/6047SxLlW
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🍿 From family movie nights to group watch parties, co-viewing is booming—47% of linear and CTV content is viewed with others. Wondering what that means for advertisers? Get the latest insights http://nlsn.co/6045SYBZ1
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