LMA Marketing & Advertising’s Post

As audiences move to streaming, it’s only natural that marketers follow. Many German marketers are diving into connected TV (CTV) and finding considerable success, leveraging first-party data to find expanded, relevant audiences. #streaming #connectedTV #marketing

As TV viewing evolves, so must our strategies. 📊 In today’s multichannel world, where viewers seamlessly shift between linear and streaming, finding the right balance in your ad spend is crucial. But how do you navigate this complex landscape? Justin Fromm, Head of Insights at Samsung Ads, dives deep into this challenge, offering insights on how advertisers can effectively reach audiences across platforms. Learn why CTV should be at the core of your strategy in reaching viewers. Don’t miss out on this essential read! https://lnkd.in/dkdfTSMj #SamsungAds #CTV #DigitalAdvertising #AdvertisingTrends

The shift to free, ad-supported channels is undeniable. Nearly 70% of viewers now choose FAST over subscription-based platforms. Adtech is driving this transformation by creating better experiences, precise targeting, and scalable solutions for content creators. Learn more about the game-changing role of adtech in our latest blog post: #Streaming #AdTech #CTV #FAST #LunaMedia #DigitalAdvertising

This article provides valuable insights into how advertisers are leveraging Nielsen data alongside Netflix's streaming analytics. The convergence of these platforms offers advertisers a deeper understanding of audience behavior, enabling more targeted and effective ad campaigns. As the streaming industry continues to thrive, harnessing these innovative data-driven approaches will be key for advertisers looking to maximize their reach and engagement. Let's stay ahead of the curve in the dynamic world of streaming advertising. #Streaming #DataAnalytics #AudienceTargeting

The Association of National Advertisers sat down with our President of Streaming, Keith Kazerman, to discuss the #Upfronts season and beyond. Keith shares his thoughts on the dynamic shift in streaming and advertising strategies, integrating local approaches by leveraging data-driven solutions, and navigating audience fragmentation while seizing the opportunity for impactful personalized campaigns.   Read the full article >> https://bit.ly/4aXpo1O   #WeAreLocality #Streaming #CTV #OTT #LocalAdvertising #DataDriven #LocalAdvertisingMadeEasy #UnlockThePowerOfLocal

Streaming services are buzzing about what is rapidly transforming the industry – from churn rates to subscriber thresholds for profitability to annual plans to ad models. While we’ve certainly been fascinated by all of the opportunities and challenges of the seismic moment, it’s been interesting to talk about the various advertising offerings in the streaming world. OTT and CTV aren’t going anywhere, with 61% of consumers embracing the models with advertising. The question is, how can these offerings be elevated to support data-driven, omni-channel campaigns more effectively? We’ve likely all experienced an in-app ad that just misses the mark entirely. While this was commonplace back in broadcast TV days, we’ve become accustomed to highly targeted messaging. When something is mistargeted, it feels really off. In our paid media team's opinion, working with a DSP that offers access to PMPs is the best way to go. Being able to thread your OTT and CTV into your overarching paid media campaign can help streamline when and where your target audience is experiencing your brand’s story. Also, while spendy, you can layer in targeting from your DSP to get really honed in. As a marketer or a consumer, what’s your stance on ad models in streaming?

More and more brands are tapping into streaming ads, and it's not just the big players anymore. From beauty to bedding, companies like Cakes Body, Odele, and Bobbie are using platforms like Paramount+, Hulu, and Prime Video to reach targeted audiences and boost their credibility. Streaming is becoming a game-changer for smaller brands that once found TV ads out of reach. As ad-supported services grow, it’s opening up new possibilities for brands to experiment and see real results. It’ll be interesting to watch how this space evolves in the coming years! #StreamingAds #AdTech #DigitalMarketing #BrandStrategy

The Future of TV is Streaming – and Tubi is Leading with Ads! According to Nielsen’s June 2024 report, streaming platforms now dominate TV usage, making up a record 40.3% of total TV time. While YouTube (9.9%) and Netflix (8.4%) lead in viewership, the real marketing game-changer is Tubi TV. With an impressive 14.7% growth, Tubi is thriving with its ad-supported model, offering a unique proposition: premium content for free, funded entirely by advertisers. But here’s what’s really interesting—Tubi launched in the UK! Unlike many of its competitors, Tubi recognizes that there’s untapped potential in international markets where free, ad-supported content has huge appeal. Advertisers who partner with Tubi can now reach global audiences that are craving cost-free, on-demand entertainment. For us in Product Marketing, this is a wake-up call. Tubi’s ad-supported success offers precision targeting, rich data insights, and a growing global audience. As streaming evolves, we need to be at the forefront, leveraging platforms like Tubi to deliver innovative, impactful campaigns that meet consumers where they are—on free, ad-supported content. The question now is, are we prepared to fully embrace this shift in global streaming and ad tech? #seattle #marketing #product #tech #founders #b2b

The case for Selling video ads as Unified Inventory: - Aligns with How People Watch TV: Consumers don't care if the content is live or streamed; it's all just TV. Selling ads as one big pool reflects how viewers watch. - Boosts Revenue and Efficiency: Selling premium slots (like top shows) directly ensures high prices. Automation finds the perfect audience for non-premium content for each ad, maximizing value for advertisers and publishers. - Smoother Shift to Streaming: Advertisers can buy across linear and streaming with consistent targeting, making the transition to streaming easier for everyone.

New insights have been released from Samba TV’s "State of Viewership Report" revealing ongoing transformation in how content is being consumed by U.S households 📺 🇺🇸 Here are some key trends shown within the report: 🚀 OTT viewing has surged by 40% from 2023, with 99 million U.S. households tuning in while linear TV declined by 1%, falling to pre-pandemic levels, with less than half of U.S. households watching daily 💡 The rise of ad-supported streaming (FAST and SVOD) engages younger audiences who are more inclined to cut the cord on traditional TV services, offering advertisers new opportunities to engage with these viewers through tailored and data-driven ad campaigns 🎬 In streaming, drama has led the way, comprising 68% of the top 50 shows. Notably, all top 10 streaming programs were based on existing IPs, with "Fool Me Once S1" and "House of the Dragon S2" at the forefront. The media landscape is evolving with the rise of FAST and ad-supported SVOD reshaping how content is monetized and how advertisers can strategically engage with a diverse audience More informational below 👇