James Quilter’s Post

Google’s latest core update is a warning to those tempted to use AI to take SEO shortcuts. Firms looking to improve Google rankings in 2024 should focus on audiences first, search engines second. Here, three things you need to know to remain discoverable online in 2024. https://smpl.is/94c7c

🌐 7 SEO Predictions For 2025 As we approach 2025, the SEO landscape is evolving rapidly. Here are the 7 key predictions shaping the future of search 👇: 1. Less Organic Clicks Organic clicks will continue to decline as search engines provide more direct answers within the results themselves. Businesses must adapt to the rise of “zero-click” searches. 2. More AI Overviews Search engines are leaning heavily into AI 🤖, offering instant overviews and summaries. Content optimization will shift to getting featured in these AI-generated insights. 3. Ads in AI Overviews By 2025, AI summaries will include paid placements, blurring the lines between organic content and ads. Businesses will need to be strategic in capturing attention in these overviews 💡. 4. SearchGPT & Perplexity Conversational AI tools like SearchGPT and Perplexity are poised to disrupt traditional search engines. Optimizing for these platforms will require more intent-driven, conversational content 🗣️. 5. Google Market Share 85%+ Despite the rise of AI-driven alternatives, Google will maintain its dominance with over 85% market share 🌍. SEO strategies will still revolve heavily around understanding and adapting to Google’s algorithm. 6. Less UGC Content in SERPs User-generated content (UGC) will appear less frequently in search results, making way for more authoritative, AI-curated content. Businesses should focus on creating high-quality, expert-backed content 📚. 7. Backlinks + Brand Authority + User Signals In 2025, backlinks remain important, but brand authority and user signals (engagement, time on site, etc.) will play a more crucial role. Building trust and a strong user experience will be key to ranking ⭐. Are you ready for the next era of search? 🚀 Let’s discuss how we can prepare for these changes! 💬 #SEO #DigitalMarketing #AIPoweredSEO #SEO2025 #FutureOfSearch #ContentMarketing #BrandAuthority #UserExperience #SearchTrends #SEOStrategy

Some good nuggets for those wanting to learn more about AI: - When the time comes, Google Gemini will probably shift SEO from being keyword-centric to focusing on user intent and entities. - While traditional keyword research will still hold value, priority should be given to long-tail keywords that reflect specific user needs and locations.  - We have to be really great about identifying our audiences and what they're really looking for! #seo2024 #aianddata https://lnkd.in/gep4cEBZ

🚨 Google's AI Overviews: A New SEO Challenge! On May 14th, 2024, Google rolled out a significant update with AI-generated overviews now appearing at the top of search results. This game-changing feature is reshaping the SEO landscape, impacting search visibility for businesses worldwide. Is your SEO strategy ready to adapt? 🤔 In our latest blog post, we delve deep into how you can turn this challenge into an opportunity. Discover actionable strategies to: ✅ Optimize content for search engines and AI algorithms ✅ Build topical authority and enhance E-E-A-T ✅ Improve technical SEO for better visibility ✅ Maximize social media for search visibility 🔍 Stay ahead of the curve and ensure your content continues to shine amidst the rise of Google’s AI Overviews. Read the full article here: https://lnkd.in/d8iRTvFG #SEO #DigitalMarketing #GoogleAI #ContentOptimization #SearchEngineOptimization

The digital marketing landscape is constantly evolving, especially with Google's integration of AI-generated summaries into search results. This shift emphasizes the importance of creating high-quality, credible content that resonates with users' queries. While AI's capabilities are advancing, occasional discrepancies highlight the ongoing need for human oversight and clear, well-researched information. Staying agile and responsive is crucial for businesses navigating these shifts. Digital marketing is dynamic, and blending traditional branding with innovative online strategies can enhance visibility and engagement effectively. #DigitalMarketing #SEO #AI #Google #ContentStrategy

What has the Green Hearted team been reading this week? 👀 Let's dive in! ⤵ SEO & Marketing: 1. Exploring Generative Engine Optimization (GEO): We've been diving into how GEO is revolutionizing SEO with AI. It's all about making content more targeted and relevant. 🔗 https://lnkd.in/dcqziXr9 2. Winning at Generative Engine Optimization (GEO): Learning the best strategies to master GEO, blending AI tools with traditional SEO techniques. 🔗 https://lnkd.in/gQ-zG2kG 3. Google’s Change of Heart on Third-Party Cookies: Google has halted its plan to phase out third-party cookies. This shift indicates a major change in Google’s approach to user privacy and advertising. 🔗 https://lnkd.in/gR5GJe9u 4. AI in Marketing Copy: A Surprising Sales Killer: A recent study found that AI-generated marketing copy can sometimes hurt sales. 🔗 https://lnkd.in/g7EtvDDh Social Media: 1. Threads Hits 200 Million Users: Threads is growing fast, now reaching 200 million users! 🔗 https://lnkd.in/gnVsh4YF Google Ads & AI: 1. Updates to Google Ads in Sensitive Categories Google has updated its policies on ads in regulated and sensitive categories. 🔗 https://lnkd.in/gVdFarzW 2. AI Enhances Google Product Discovery Google's new AI-powered tools are making it easier for users to find relevant products. "Search what you can see." 🔗 https://lnkd.in/gitUvuVP What are you reading this week? 🌿 #GreenHearted #Marketing #SEO #SocialMedia #AI #DigitalMarketing #GoogleAds Search Engine Land Search Engine Journal Social Media Today, LLC

Digital Marketing Updates: June 2024 SEO Google has officially rolled out AI Overview Google has released its AI Overviews feature to all US-based search users, with plans to extend it globally by the end of the year. Introduced as part of the Search Generative Experience, AI Overviews use Google Gemini’s generative AI technology to offer detailed snippets for complex questions, appearing only when Google determines it adds value beyond standard search results. Paid Media Google Ads mixed in with organic results Official Google documentation has been updated to reflect what some users have seen throughout the past year: “Top ads may show below the top organic results on certain queries.” Google searchers have long expected ads to appear in top and bottom placements on a page of organic results, but the layout of search results has changed a lot generally, as well as in relation to specific searches, as Google works to combine its goals of satisfy users’ desire for information, balance keeping users on SERP with clicking off, and maintaining ad placements and ad revenue. Google Marketing Live focuses on AI Google’s annual product showcase happened in May. It didn’t include any major or unexpected announcements, with most including some element of AI. Updates included: Google is testing ads in the AI overview boxes. We expect quite a bit of variation in where ads appear as search engine results pages continue to evolve as Google’s Search Generative Experience continues to roll out, and itself evolve into different ways of being displayed. Immersive ads, with 3D product views and videos in shopping, and ad format changes for Discovery and YouTube ads. New Customer Acquisition is a campaign goal. It uses an AI-powered mode to focus on new customers, and works best with additional tracking. This comes after another campaign goal introduction, profit optimization, which is an intriguing model if you don’t mind sharing profit data with Google. Meta Ads Updates Catalog Product Ads can now use video assets. Facebook ads can now include Sitelinks. Analytics This month, Two Octobers’ Head of Analytics launches a new in-depth monthly update covering the world of marketing analytics. This month, he talks about AI tools useful for data analysis, the introduction of saved comparisons in GA4, and clears up misconceptions about Google Consent Mode #DigitalMarketing #MarketingUpdates #June2024 #MarketingTrends

More in Perplexity success story from VentureBeat As AI-powered search engines like Perplexity and Google’s Search Generative Experience (SGE) disrupt the traditional search landscape, businesses are grappling with the potential impact on their Search Engine Optimization (#SEO) efforts. However, a new study by BrightEdge suggests that these fears may be overblown. Key Takeaways: 1. 🚀 Perplexity's referral traffic to #brand websites has grown 40% month-over-month since January, indicating the potential for AI-first search engines to capture market share. 2. 📊 60% of Perplexity's citations match the top 10 organic Google results, suggesting that AI-powered search can provide similar and relevant answers to traditional search. 3. 🔍 Credibility and topical expertise will be key for businesses to succeed in the AI-powered search era, as AI engines prioritize authoritative sources. 4. 🌐 Businesses should prepare for a multi-engine search landscape, where they need to optimize for various #AI-powered search platforms to maximize their online visibility and revenue. #Branding #OnlineTraffic #AdTech #SearchEngine

Search Engines Drive Traffic Visibility:Search engines like Google are still the primary way people discover new websites. Ranking highly on search engine results pages (SERPs) is crucial for attracting visitors. Algorithm Updates: Search engines continuously update their algorithms to improve the user experience, meaning SEO strategies need to adapt to these changes. Understanding how search engines rank content is essential to maintaining and improving visibility. User Intent is Key: Content Relevance:Modern SEO is highly focused on user intent—understanding what users are actually looking for when they type a query. This makes creating relevant, high-quality content that meets user needs a critical aspect of SEO. User Experience: Search engines prioritize websites that offer a good user experience, including fast load times, mobile optimization, and easy navigation. If users are happy with their experience on your site, search engines will likely rank it higher. Authority & Trust:Unique, high-quality content helps establish your site as an authority in its field. Search engines reward sites that provide valuable, original content. Link Building:Other websites are more likely to link to unique content, which enhances your SEO through backlinks a significant factor in search engine ranking algorithms. Engagement Metrics:Users are more likely to engage with unique and valuable content, leading to better engagement metrics like longer session durations, lower bounce rates, and higher click-through rates all of which positively impact SEO. Search Personalization: Search engines are increasingly personalizing search results based on user history and preferences. Voice Search & AI: As technology evolves, so does the way people search. The rise of voice search and AI-driven assistants means SEO strategies must evolve to include natural language processing and conversational keywords. https://lnkd.in/d3XchE2Z #digital

SEO is evolving, and many of us are left asking what this means for our strategies. With AI and voice search on the rise, it’s crucial to adapt and stay ahead of the curve. So, what can you do? First, think about optimizing your site for user experience. Prioritize your site's speed and mobile responsiveness to keep visitors engaged. Second, dive into keyword research to understand changing search behaviors. This insight can help you craft content that truly resonates. By embracing these adaptations, you’ll not only stay relevant but potentially boost your visibility and engagement. The power is in your hands! Got any unique SEO strategies that have worked wonders for you? Share your tips below! 🚀 #SEO #Marketing #DigitalTransformation #BusinessGrowth #AI #ContentStrategy https://lnkd.in/gk5AdNb9