How my nine year-old gave me a content marketing lesson

Sometimes knowing too much can overcomplicate the basics. For a start I have a background in both advertising and journalism, so you might think it would give me a decent foundation in content marketing, right?

Well maybe, maybe not…

I was given a lesson in how to produce and promote content by my nine year-old daughter. She uses a programming language and online platform developed by MIT called Scratch. Effectively, it teaches programming through the use of graphical blocks to build loops, conditionals and all the other things you get with a typed language. It also allows you to draw basic graphics. Users can create a profile whereupon they build and share games, animations and other front-end applications.