James Purell’s Post

Platform events returned to Roblox this year - The Hunt, The Games, The Classic, and now The Haunt. Each previous event had players exploring different experiences, completing quests, and collecting rewards. While the community's response was mixed, at least there was substance to engage with. Today's launch of The Haunt, however, has left the community remarkably disappointed. What was anticipated to be another cross-platform adventure turned out to be an avatar contest utilizing Roblox's new screenshot feature. Submit your avatar, vote on others, collect rewards. That's it. No gameplay. No exploration. No adventure. What I've heard from the whispers and leaks of developers, is even more frustrating 🤔 Developers were told to prepare Halloween experiences, with last-minute changes apparently removing all planned quests. One developer's candid message says it all: "We made the entire Raveyard for nothing. This is the event. Sorry." Credit where it's due - Twin Atlas delivered yet ANOTHER masterfully crafted hub world, and games like Pressure and Doors have created exciting Halloween content within their own experiences. But these successes highlight an important point: when developers create independently, they understand their audience. When Roblox intervenes with last-minute changes and limited communication, we end up with... this. Three hours into launch, and the community's reaction is clear. This might be the most disappointed I've seen players in recent memory 💫 It raises a valid question: does Roblox truly understand what their community wants? While the community can be challenging to satisfy, this isn't about high standards - it's about basic expectations for an event that were simply not met. The talent and creativity exist within the Roblox community, we see it every day in individual games. Perhaps it's time to trust these creators more 🎮

Roblox, the dynamic sandbox platform, marked a phenomenal year in 2023 by dishing out a staggering $741 million to its army of game developers. 💸 With a robust community of 68 million daily active users, predominantly 16 years old or younger, Roblox has become the playground for creativity. A hundred games crossed the million-dollar sales threshold, reflecting the platform's vibrant ecosystem. 🎮 Despite occasional scrutiny about young game builders, Roblox continues to elevate its creators, with the payout increasing by 19% from 2022. As the platform enters its second decade, the allure for brands seeking a metaverse foothold grows, promising exciting prospects for 2024. The game is on! 🚀💰 #gaming #socialmedia #creatoreconomy

Forget exploring, it's all about interacting! Brookhaven’s game design hack is keeping millions hooked. 🔂 I’ve been exploring Brookhaven and other RPG experiences for the past couple of weeks and found some very peculiar user engagement tactics. Some quick stats: Brookhaven: Overall visits - 43B 🚀 Daily visits - 50M avg LiveTopia: Overall visits - 4.25B Daily visits - 1.5M avg While Brookhaven, LiveTopia, and Bloxburg rank among the most popular role-playing games on Roblox, Brookhaven outperforms all other games on the platform in terms of active users and overall visits. The map of Brookhaven is much smaller when compared with other Roblox role-playing games, and it plays a key role in keeping the users hooked. The true essence of RPG lies in players interacting with each other for role-playing activities rather than spending too much time exploring the map, which is more of an open-world category. If you spend time on Brookhaven, across different servers, You’ll find it really easy to encounter and interact with other players. While on LiveTopia, You’ve to spend a lot of time exploring the five different maps of the game, which tended make players feel lost and bored in the vastness of the play area. Other roleplaying experiences like Bloxburg suffer from the same problem. A smaller map size with easy-to-access sub-quests makes it very easy to keep the users engaged. That’s why Brookhaven spawns players in the middle of the map, filled with tons of sub-quests only 4-5 seconds away from the player. I am working on a complete teardown of Brookhaven. Stay tuned. Dropping the in-depth analysis next week. → We build Roblox games and digital brand strategies at www.themetakey.com - reach out to learn more! → Follow Prithvi Raj Chauhan for more insights on #roblox #metaverse #gaming #genalpha #genz

Dress to Impress on Roblox just surpassed 1 MILLION concurrent users 🫨, a huge milestone for the team! So what makes it stand out from the crowd of other games? I have a few ideas and Dress to Impress’s dynamic strategy is genius! 🧠 💀 Anyone who has played DTI has likely encountered the 'Nail Lady' 💅. But who is she, and why does her story matter? 🔪 Lores, the history, culture, and details that form the backdrop of a game's universe, serve as the backbone of many games. It enhances immersion, adds depth to characters, and creates meaningful contexts that drive gameplay. For DTI, behind the nail technician, there’s a wall of mystery, intrigue, and a story waiting to be uncovered. 🕵️♀️ DTI has woven an intricate tale with Lana, the 'Nail Lady,' who was once a simple NPC. Her dark narrative unfolds through diary entries and mysterious updates, immersing players in a world where every corner holds a secret 🤫. This level of immersion gets deeper and deeper as the game reveals more clues pointing at a rich and complex story 🫣. Lana is quickly becoming a pivotal part of the game's narrative, drawing players into her world and keeping them invested in her story. She is no longer just a character you pass by, she's filled with secrets that make her intriguing. 🧛♀️ As Halloween nears and the spooky season approaches 👻, DTI is weaving its evolving lore and players are piecing together clues and decoding hidden messages. The game is setting the stage for something truly exciting and we're all on the edge of our seats! If you're a brand on Roblox, you may want to consider these lore-filled strategies 🧠: 📖 Develop a Dynamic Narrative Craft an immersive story that unfolds with each chapter, drawing players back time and again. Integrate interactive elements like quests, puzzles, and clues that challenge players to think critically, as exemplified by DTI where players delve into Lana's world. 📖 Foster User Involvement Empower your community by embracing user-generated content to breathe life into the game’s lore. Host in-game events intricately tied to the storyline, offering exclusive rewards to players who contribute their own creative stories or artwork, transforming players into active creators. 📖 Build an Engaged Community Cultivate a thriving community by inspiring players to join challenges that impact the game’s lore. Encourage them to take ownership by contributing to the evolving narrative, turning casual players into passionate advocates and champions of your game’s universe. Integrating lore into Roblox activations offers brands a powerful tool to deepen engagement and create memorable experiences. Whether it's through mysterious narratives or engaging storytelling, the potential to enhance player interaction is enormous. Stephanie Latham Winnie Burke Karina Cha Christina Wootton Alexandra Roberts Angela Wei justine H. Shu-min Wee Akina Ho Regen Au Yoyo Ng Phoebe Kwok Pinky, Nga Yin WONG Belinda Chen Dan Barry Seema Shenoy

as it is with so many products/software applications, the notion of the killer app remains consistent. Similarly, it seems to be the case with this early version of the Vision Pro. the notion, "Come for the...._____ and stay for the...._____" applies here equally as it does for Meta Horizon as it does for Vision Pro, The Sandbox, Manticore, etc. None of these have a killer app that brings users to the platform for recurring engagement. Builder tools alone don't bring creators. Builder tools integrated into a fun experience do--as we can see with Fortnite, Minecraft, and Roblox. https://lnkd.in/gHrCpcPE

2023 was a huge year for Roblox and its community of game developers. According to a company filing, the 18-year-old sandbox title paid out $741 million to creators during the most recent calendar year, with 100 different games each bringing in at least $1 million in sales. The $741 million payout sum is 19% higher than the equivalent figure from 2022. As indicated in the filing, 12,000 developers exchanged Robux for real-world currency in 2023. About 3,500 of those devs earned at least $10,000, approximately 750 of them crossed the $100,000 mark, and a lucky hundred became millionaires thanks to their Roblox creations. Nine developers took their earnings one digit further by pulling in at least $10 million in yearly sales. So what will 2024 bring for the Roblox community? If the company’s filing is any indication, we can expect more consolidation. In 2023, 30% of Roblox play time went to the platform’s ten most-popular games. #robolox #creators #creatoreconomy #gaming #tech https://lnkd.in/ggWBH6wa

Voting for the 𝗥𝗼𝗯𝗹𝗼𝘅 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟰 is now….open! 🌟 Starting just this morning and through August 16th, you can vote in these 5 categories: 🏆 People’s Choice 🆕 Best New Experience (Btw Sol's RNG is 🔥) 🎨 Best UGC Creator ⭐ Best Video Star 🏷️ Best Branded Experience And here's the full list of categories for the event: 🏷️ Best Branded Experience 🏆 People’s Choice 🎨 Best UGC Creator 🔫 Best Shooter Experience 📚 Best Education Experience 🏃♂️ Best Obby Experience ♟️ Best Strategy Experience ⚔️ Best Action RPG Experience 🏎️ Best Racing Experience 🎭 Best Roleplay/Life Sim Experience 👻 Best Horror Experience 🏢 Best Tycoon Experience 👗 Best Fashion Experience 🥊 Best Fighting Experience 👫 Best Social/Hangout Experience And, of course, it wouldn’t be a Roblox game without a few drops. This year, it looks like Roblox is introducing 🇶🇺🇮🇨🇰🇫🇮🇷🇪 rounds for some categories—new rounds will launch each day for a 24 hours of voting period #smart Plus, you can earn points to collect items by predicting who you think will win some of the biggest awards. The annual awards (originally called the Hall of Fame c. 2013) are all about spotlighting the true heartbeat of Roblox – the creators and developers who bring their imaginative worlds to life and redefine the power of play. While this is quite a list, the biggest 🚨 for me is the BEST SOCIAL/HANGOUT Experience. (Brands, keep your eyes right here). 𝙄𝙈𝙊, 𝙍𝙤𝙗𝙡𝙤𝙭 = 𝙎𝙤𝙘𝙞𝙖𝙡𝙫𝙚𝙧𝙨𝙚. 𝙏𝙝𝙚 𝙜𝙖𝙢𝙚𝙨 𝙖𝙧𝙚 𝙩𝙝𝙚 𝙘𝙪𝙧𝙧𝙚𝙣𝙩 𝙫𝙚𝙝𝙞𝙘𝙡𝙚 𝙛𝙤𝙧 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙣𝙜. With this, I am all 👀 on the following categories: • 𝙁𝙖𝙨𝙝𝙞𝙤𝙣 (good luck, Evan Zirschky! Rooting for you) • 𝙎𝙤𝙘𝙞𝙖𝙡 𝙃𝙖𝙣𝙜𝙤𝙪𝙩  • 𝙐𝙂𝘾 𝘾𝙧𝙚𝙖𝙩𝙤𝙧  • 𝙀𝙙𝙪𝙘𝙖𝙩𝙞𝙤𝙣 ▶️ I played this morning (see my video below) and love that I can hop into all of the nominee’s games. 🔗 Check out this comprehensive overview from PRO GAME GUIDES https://lnkd.in/gwi8buFZ

📣 The Roblox Innovation Awards (RIAs) are back! What was the most innovative Roblox project this year? Roblox is hosting this year's awards in the "Innovations Awards 2024 - Voting Hub" experience. This year, they're introducing a new set of quickfire categories, celebrating the best of different experience genres. 🎯 In the voting hub: • Visitors can vote for their favorite experiences, developers, and creators. • Every day for 24 hours, a new quickfire category will be available for voting. After 24 hours, that category closes. This daily timed voting keeps everyone engaged and excited. • Predictions and Rewards: Visitors can predict who the winner will be. Accurate predictions turn into points, which can be redeemed for RIAs themed UGC items. Each day, voting and predictions will close for the respective category, and winners will be revealed immediately in the voting hub. 🎯 Here are the select categories you can vote for: Best New Experience Best Branded Experience People’s Choice Best UGC Creator Best Video Star Best Shooter Experience Best Education Experience Best Obby Experience Best Strategy Experience Best Action RPG Experience Best Racing Experience Best Roleplay/Life Sim Experience Best Horror Experience Best Tycoon Experience Best Fashion Experience Best Fighting Experience Best Social/Hangout Experience The winners for these categories will be revealed at RDC on September 7, 2024. These votes help us understand what Roblox users love and want more of. Moreover, the daily timed voting and the chance to earn UGC items keep everyone coming back. The RIAs experience is already a hit with 19.2M visits, 2.9K active users, and a 90% rating. Where will you cast your vote? Let me know in the comments! 🏆👇 #Roblox

Update: Roblox, May 2024 Location: Emergency call Hamburg What happened: I played Roblox. Not for the first time, but this time more intentionally. This is why: As of March 2024, Roblox's monthly active users were 196 million. They buy, and sell things, meet each other, play games together, tell stories, and create entire worlds there. They live in it. On the end consumer side, an enormous change is taking place with Gen Z and Gen Alpha, which began years ago. I am currently working on a user behavior analysis to implement the results into a storyboard for content creation. This means: - Why is Roblox so popular? - What is driving demand for watching Roblox content on social media? - What are the key factors for successful Roblox content on social media? The virtual and real worlds merge almost seamlessly in the future. Want to know more about what we do behind the scenes at Dani Verdari? Drop a "yes" in the comments. Ps. My avatar has a default setup and hair which is called a "Bacon" in Roblox and I don't want to spend "Robux" (convertible Roblox currency) for digital clothes ... yet. If you like it, repost to share with others ↪ and follow Matti Levesque for more in the future.

Our Roblox game, e.l.f. UP!, has surpassed 10 MILLION VISITS! 🤯 In just 6 months since launch, e.l.f. UP! has: ✨ Maintained a 95% positivity rating. ✨ Had the biggest giveaway of free in-game items, with over 1M free UGC for our players. ✨ Deployed our own Animation Pack – and we’re the first and only brand to have one. ✨ Brought back The Hunt, a highly requested in-platform game. ✨ Partnered with Reese’s Book Club to celebrate Gen Alpha’s love of reading and literature. ✨ Created 120,000 in-game cans as part of our Liquid Death collaboration that were redeemed in under 12 hours between our two drops! We are so thankful for every single player who has joined us on Roblox! At e.l.f., we go where our community is and when our research showed that 70% of our community played video games, we embarked on a mission to create gaming platforms for every eye, lip and face. As we dove deeper into these platforms, we discovered e.l.f. was one of the highly requested brands to join Roblox. According to the World Economic Forum, over ⅓ of Gen Z and Gen Alpha plan on launching a start-up or side-hustle. e.l.f. UP! was created as a game to teach these generations how to be entrepreneurs. We took a popular genre in Roblox, the tycoon game, and put our e.l.f. twist on it. We truly believe that opening the minds of younger generations – and every single gamer out there – to possibilities is what will fuel all our rocketships in the future. 🚀 See you in the game! 🎮 💕