Kevin McIntyre

📊 New Data Tool for Evaluating Sports Franchises The University of Michigan - Stephen M. Ross School of Business has teamed up with Arctos Sports Partners to launch the pioneering Sports Franchise Index (SFI). This innovative initiative promises to transform how we understand the performance and valuation of sports franchises. 🔍 What is the SFI? The Sports Franchise Index offers a comprehensive and transparent measure of the financial and operational health of sports franchises. Utilizing robust data analytics, the SFI aims to provide deep insights into the sports industry. 💡 Notable Findings: - Long-Term Growth: The value of North American sports assets included in the index has compounded at 13.0% per annum over the last 60+ years, outperforming the equity market by 2.5%. - Superior Risk/Return: According to several measures of risk, North American sports assets included in the index possess risk/return characteristics superior to other traditional and alternative asset classes. 📊 Latest Performance Updates (as of Q1 2024): - Quarter-to-Date Return: 4.8% - Year-to-Date Return: 28.1% - Three-Years-to-Date Return: 16.7% 🔝 Year-Over-Year Performance: - Outperforming Assets: North American sports assets have outperformed global equities (23.8%), U.S. small cap stocks (19.7%), private credit (8.8%), private equity (6.0%), commodities (1.5%), and fixed income (1.3%). - Top Performers: The U.S. media and entertainment sector (53.6%) and U.S. equities (29.9%) have outperformed North American sports assets included in the index. This collaboration highlights a significant step forward in using data-driven strategies to revolutionize the sports industry. I've dropped a link to the announcement in the comments 👇 #linkedinsports #sportsfranchise

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One thing MLS clubs do better than most Build fan communities... Supporter clubs are subgroups of fans, created by fans, typically rallied around a specific cause. Clubs even promote the support groups on their website. Atlanta Untied has six official supporter groups, each with a bit of a different purpose using the team as the connective glue. If you search Atlanta United on Google, "supporter groups" is the second link that comes up. . . . Fans are almost self-segmenting themselves to create their own unique identity, experience, and association with the club. Teams in other leagues have tried to manufacture this concept, but it seems hard to replicate if you don't have fans leading the charge. MLS clubs allowing these groups to be known and associated with the club adds a layer of credibility and develops an even deeper association with the club than if the supporter groups were unofficially tied to the team. What are the best supporter groups in sports you've seen? #fanbuilding #sportsmarketing #sportsbiz

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Soccer fandom is evolving at an incredible pace. Understanding the fan or consumer is complex….. There are a million ways to measure fandom so we (@forsoccer) took a crack at creating some of our own fan profiles that better represent modern fandom. Download the United States of Soccer report on Forsoccer.com #soccermedia #sportsmedia #sportsbusiness #soccermarketing #sportsmarketing #grassrootssoccer

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This partnership between #MajorLeagueBaseball and #Mastercard highlights the connection food has with baseball and sports overall, from traditional items like hot dogs, popcorn, ice cream, and peanuts to unique choices such as fried chicken donuts at #CitiField and the Mac Bat at #TropicanaField, a cone filled with Mac n Cheese. Utilizing the connection with culinary in your market can also bring the rewards of engaging both inside and outside your venue. Minor League Baseball and "Home Run Foods" Minor League Baseball (MiLB) partnered with local eateries to offer "Home Run Foods," delivering stadium favorites to fans' doorsteps. This initiative boosted fan engagement during the pandemic, achieving a 20% increase in merchandise sales tied to food orders. ECHL Inc. and "Fan Feast" The ECHL's "Fan Feast" program, launched in collaboration with regional food vendors, provided fans with team-branded meal kits. This initiative saw a 15% increase in online fan engagement and helped sustain local businesses. Local Quick Service Restaurant (#QSR) partnerships are crucial for community connections. They provide unique, regional flavors that resonate with local fans, enhancing the authenticity of the at-home experience. These collaborations also support local businesses, fostering community goodwill and creating a mutually beneficial relationship. ❇ Tips for Finding Local QSR Partners 1. Identify Popular Local Eateries: Look for restaurants with a strong local following or reflect the community. 2. Evaluate Brand Alignment: Ensure the QSR’s brand connects with your team’s values and fanbase preferences. 3. Leverage Existing Relationships: Utilize existing sponsorships or vendor relationships for potential partnerships. 4. Consider Logistics: Choose partners capable of handling high volumes and maintaining food quality during delivery. Building Community and Revenue Implementing these food delivery programs creates a strong community connection, and loyalty and generates new revenue streams. A simple, easy-to-activate idea is to collaborate with a popular local food provider to offer team-branded meals for delivery during home and away matches. This enhances the fan experience and supports local businesses, driving engagement and sales. Consider what your local culinary providers might offer your fans. #Sportsbiz #FanEngagment #Partnerships #Community #Baseball #Food #Concessions

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Case Study Wednesday #5: Sports Pittsburgh Sports Pittsburgh hosts tons of sports tourists every year, but lacked clear ways to capture data about them. Our innovative partnership now allows them to directly track attendees and get them back for more tournaments. Big thanks to Jennifer Hawkins and her team for making this partnership such a success. Jennifer is leading the sports tourism industry into the future. If you're interested in learning more about how we can help your destination or just want to dive deeper into the kinds of data we helped Sports Pittsburgh capture. Let's chat! #sportstourism #youthsports #sportsdata #tourismdata #Pittsburgh

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And consider that each of those 2.2 million shots have over 90 data points combining player talent & historical ability, the exact type of shot (location, distance, off catch/dribble) and the precise location of the defense!

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🌍 Big3’s Game-Changing Strategy 🏀 As Ice Cube's Big3 basketball league announces the sale of its first team for $10 million, it's clear we're witnessing a pivotal transformation. The shift to a city-based format, initially with a team in Los Angeles, isn't just a change of scenery—it's a forward-looking move signaling the increasing valuation of sports teams and leagues in a world more connected by streaming services and AI innovations. This evolution shows how technology not only enhances fan engagement but also fundamentally boosts the financial dynamics of sports. As streaming and AI weave into the global fabric, expect to see an upsurge in valuations, reshaping the economic landscape of sports. The future is here, and it’s digitized, personalized, and more interactive than ever. 📈 #Big3 #SportsInnovation #FutureOfSports #Streaming #AI #SportsEconomics 100xGods Ultimate Endgamers League

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What if athletes were given the rights to live, near-live, or highlights to broadcast through their key channels? Imagine the reach and revenue opportunities for all parties via using platforms like YouTube if they could just agree a rev share framework between platform, rights holder and athletes through #advertising. This idea would be best suited to the major events like the Olympics, but are unfortunately nothing more than a pipedream with their extensive rights frameworks for both broadcasters and sponsors. Is anyone bold enough out there to pilot it and see what happens? More on this on the #StreamTimeSports podcast. Listen here or find on all good platforms: https://lnkd.in/eTvBqJr6 #sportsbiz #streaming

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Why invest $115 million in a bankrupt company when you could simply agree to a more straight forward deal such as a revenue share with a minimum guarantee at a fraction of the cost? This kind of non-exclusive deal is much more in line with Amazon's approach to sports rights globally. Of course, there are exceptions like the NBA and NFL deals they've secured in the US, along with a few others that were simply too good to pass up. Whatever the outcome of the ongoing RSN saga, it feels like there’s much more to unfold. Teams and owners will likely continue reassessing their individual approaches to this complex moment for local rights. https://lnkd.in/eZRAGcrZ

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Wrestling Predictions: Osprey vs. MJF Showdown! Join us as we dive into the thrilling world of wrestling! In this episode, we rapidly analyze wrestling matches featuring Gully, discuss the AEW Championship battle between Osprey and MJF, and share insightful betting predictions. Don't miss this action-packed wrestling breakdown! #WrestlingAnalysis #AEWChampionship #OspreyVsMJF #RapidFire #GullysWrestling #BettingInsights #WrestlingCommunity #SportsPredictions #ProWrestling #WrestlingFanatics

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💡 I'm not here to name name so let's just say this happened: A club spent €200K on a "star player" A player with similar talent was available for €120K (I'll explain what I mean by "talent" from an algorithm perspective later this week) The decision? Made mostly on gut feeling, not much on data The result? €80K wasted. And this wasn't an isolated case. Instinct is great, but when decisions are driven solely by instinct over insight, clubs lose: -Money -Trust -Momentum -Opportunities In today's game, data-driven decisions aren't just a competitive advantage. They're a survival tool. The question is: how many more mistakes like this can your club afford? (Especially when the competition is already integrating AI in its recruitment)

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📢 Your weekly rundown on the biggest stories in North American #sportsbetting is here: 🔗 ESPN Bet and ESPN accounts can now be linked for seamless integration, offering bettors enhanced personalisation and tracking. 🚫 Missouri's Amendment 2 faces new opposition as concerns over promotional deductions affecting tax revenue come into play. 📈 Rush Street Interactive reports a stellar Q3 with revenue up 37% YoY, prompting a $50M share buyback programme. Dive into all the top stories and insights that are shaping the industry!

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“Foster the best playing environments” Here is a question that was brought to my attention this week. Can an MLS Club protect up to 9 players in their region without informing the player? If that is the case: would that rule stand up in a court of law? If not the case: what is the “protect player rule” and why is the list not made public? Anyone with correct answers please respond! Thx Db

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🏒 Calling All Hockey Fans and Bettors! 🏒 Tonight’s showdown between the Carolina Hurricanes (10-3-0) and the Vegas Golden Knights (9-3-2) is set to be a thrilling battle between two powerhouse teams! Here’s a look at the stats that could shape the game: Team Performance Highlights: * Winning Records: Carolina holds a strong .769 win percentage (2nd in the league), while Vegas isn’t far behind at .714 (6th). * Goals Scored: Both teams have potent offenses, with Carolina averaging 4.15 goals per game (4th) and Vegas at 4.36 (2nd). * Defense: Carolina has been slightly better defensively, allowing just 2.62 goals per game (6th), compared to Vegas’s 3.07 (11th). Key Stats Comparison: * Shots Per Game: Carolina tops the league in shots with 34.08, while Vegas sits at 29.71. * Faceoff Win %: Vegas holds a significant advantage in the faceoff circle with 52.7% (7th), compared to Carolina’s 49.9% (21st). * Special Teams: Vegas has a strong power play at 32.4% (3rd) and an equally impressive net power play at 32.4% (3rd), while Carolina ranks 8th in both categories with a 24.4% power play and a 22.0% net power play. With both teams bringing their A-game on offense, tonight’s matchup is bound to deliver. Carolina's aggressive shot production and defensive strength could be the difference-maker, but Vegas's power play efficiency and faceoff advantage make this a tough one to call. At Blunt Picks, we turn stats like these into actionable insights to help you make smarter betting decisions. With advanced analytics, we empower you to maximize your returns and enjoy the game even more. 📊 Ready to take your strategy up a notch?
Visit Blunt Picks for more picks, and stay tuned for the latest insights to give you an edge this season. Let’s make smarter bets together!

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Here are 10 player development questions YOU MUST answer. What are your answers? Listen to podcast here: https://lnkd.in/gGjdJmB9 #PlayerDevelopment #LinkedInSports

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I've been spending more and more time digging into the athlete media ecosystem and there's few better to do that with then Dev Sethi. On this week's podcast we discuss: - How have the likes TikTok, Instagram and YouTube elevated the platform of athletes and their brands? - Why do traditional media companies struggle to engage fans like athletes? - How have recent changes with NIL in college sports impacted the current system? - What is the future of athlete representation? - How will athletes impact sports media in the long-term?   - What role is Athletes.org trying to play for athletes? Check it out here: https://lnkd.in/ehbrFd_T

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