James Mulvey’s Post

The product and service that you are selling are important enough for your brand to be repeated. Because it serves the purpose of the brand, what we want to stand for, and why. And every time you do, here is what happens: 1. People, when they see the story, think to themselves, "I have heard that before, so this is repetition." Which means subconsciously they are saying to themselves, "I know what he wishes to say. I do not need to hear it again." Your brand has been solidified. 2. Alternatively, somebody completely new, who has no idea about you, is witnessing the story for the first time. So, repeating isn't annoying. It's only annoying when you force people to listen. But if they choose to follow you and hear you out, then repeating actually helps build your brand.

Even your favorite artists are like this… Think Beyoncé, Burna Boy, Drake, The Weeknd, Rihanna, Wizkid, Eminem, etc. You might say you enjoy all their songs. But the reality is that not all their songs are top-notch. That’s why some of them will go viral and others will collect dust in your gallery. However, what’s interesting is that they keep dropping songs. They keep producing CONTENT and they get better and better. And then, at some point, it’s easier to overlook their not-so-good songs because in your head you already place them as favorites. That’s exactly what content writing is all about. The aim is not to go viral in every post. But to strengthen the relationships with your audience and make them gradually think of you as a favorite. And you have to do it for a long time to get there. So play the long game because that’s how you win. PS: Need content to generate leads for your business? Send me a DM asap.

🌟 Shift your focus from what you want to say to what your customer wants to hear.🌟 This is the story of my life: from journalism through media, music and marketing, a journey that connected me with customers. Let's create meaningful connections together! https://lnkd.in/esTpW4tc If you want to read the whole blog, it's here: https://lnkd.in/eDVz23nP

Started music career at 16, Transformed designer: ✦ Learned DAW. ↳ Digital Audio Workstation skills. ✦ Met Great Minds. ↳ Met directors, producers, and music pros. ✦ Founded Inflit Media. ↳ A digital media company. ✦ Got some creative spark. ↳ Experimented with audio in creative projects. ✦ Top Collaborations. ↳ Collaborated with top industry professionals. ✦ The Magic Transformation. ↳ Transitioned smoothly from music to design. ✱ Bonus: ✦ Now helping. ↳ Brands become people's favorites. ✚ Follow for more Aadhil Baseer ✦More about Growth Skaler. ↳ ♲ Repost to help 1 person.

Other than her musical talent, relatable lyrics, and captivating performances, what else can we learn from Taylor Swift? It’s that she’s a genius marketer and business owner. As a small business, there is a lot you can learn from her marketing strategies. 1️⃣ Connect with your audience on a deeper level 2️⃣ Create a unique customer experience 3️⃣ Stay true to your brand Swiftie or not, you can use these tips to market your business. Head over to The Bellamy Co. blog to learn more! https://lnkd.in/eiSzmFY5

Instead of craving comments on your post Go give them: 1. Commit to at least 10 genuine comments a day 2. Schedule a time to do it 3. Crank up some music 🎶 make it fun 4. Don’t sell give support & value 5. After you’ve commented a few times … 6. Send a DM to spark a conversation 7. Many times they’ll DM you when done correctly Bonus: DM me if you want a free video showing you how to do this to your target audience so easily (super hack) ____________________________ Ring that 🔔 up top for more tips Cool people repost ♻️

10% more could get you 100x the results. I'm living that out this week. I recently recorded some new videos for our new online program. And several times, after finishing a take, I was told by my video team to do it again. The first version wasn't always bad. But it wasn't my always my best, either. Just so you know, I'm a former professional actor (that's a whole other story). I honestly don't think I did a single bad take. It might have been only one sentence that I didn't put the right energy into. But the last 5-10% makes a HUGE difference when you're creating content. For some clips I did 6-7 full re-takes. And then a few times I also re-stated the final line of the video another 5-7 times, trying to get the nuance right. That's because programs like this are on a power curve, not a bell curve. The top 10% get more results than the other 90% combined. And the top 1% deliver more than the other 99%. (Think music artists and social media platforms.) Sometimes, good enough is good enough and you get diminishing returns on your effort. And sometimes 10% is the difference between success and failure. What's the 10% extra you need to do?

A couple weeks ago, a client asked me "Can we have our logo and music show up for the first 5 seconds before we appear on camera, for each of our short form videos?" > Here was my answer. Me: "Why" Client: "Because we really like it, it's part of our branding, and we paid for it, so we would like to show it at the beginning and at the end for each of the short form videos." Me: "Do you know how many seconds you'll need to get your audience's attention?" Client: "Ummm, no, what do you mean?" Me: "Studies show that if the first 3 seconds aren't captivating, viewers are more likely to scroll past or click away from your video." So does it still make sense to have your logo and music play for the first 5 seconds of each video, or should your videos get right to the point?"

Coldplay's tours made $1,992,000,000. I discovered 5 storytelling lessons: 1. Sync Your Audience ↳ Concert: wristbands lit up in sync. ↳ Tip: Tell stories. Stories sync the brains of your audience (literally). 2. Make it a Conversation ↳ Concert: Pulled an audience member on stage. ↳ Tip: Ask questions. Turn your presentation into a conversation. 3. Be Human ↳ Concert: Chris Martin admitted: "This song is hard to play." ↳ Tip: Show vulnerability. "This insight is hard to explain." 4. Use Contrast ↳ Concert: Shifted from quiet and acoustic to a song with fireworks. ↳ Tip: Vary your pace and volume. 5. Share the Before/After ↳ Concert: Talked about their first concerts vs. now ↳ Tip: Show before (business problem) vs. after (benefits of your solution) If Coldplay can engage a stadium of 50,000 people... You can do the same with an audience of 5 or 50. What's your favorite tip for presentations? Was this useful? ♻️ Repost to your network

Hey, musical rebels and artistic pioneers! Dive into today's quick social media tip: "Leverage Stories for Real-Time Connection." In the digital age, your story is a backstage pass to your creative world. Embrace the Raw & Real: Forget polished posts for a minute. Use Stories to share those unfiltered, in-the-moment vibes. Studio mess? Songwriting process? Show it off! Behind-the-Scenes Magic: Fans crave the journey, not just the destination. Share snippets of your rehearsal sessions, your mood board, or what inspires you. It's about building a community that rides every wave with you. Engage Like a Boss: Depending on how big your current audience is, use polls, questions, or DMs to turn your Stories into a two-way street. It's not just about broadcasting, it's about sparking conversations and making your fans feel like part of the process.