Jeff Giorgi’s Post

I started sharing little moments of my wife and son and 3x growth on my stagnant 'face to camera' reels: (use this with your artists) This is all about: a) Switching up your content/testing b) Short, repeatable formats You can see here that my views are really slipping when it comes to the ''talking head'' format. These are still important for me as it's my ''middle of funnel'' authority building stuff. However, if I want to reach new people I have to do something different, and not expect too much of someone's time (after all we have only just met) Enter the ''I'd rather be'' format. A simple idea I came up with to show people a) I run a music business b) to savour the little moments in life (i'll post a link to one below) You can see that these WAY out perform my talking heads. I advise everyone to come up with a 3-10s reel format for themselves and their artists. Give it a go!

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The Power of Consistency Hard Work for Creative People I am not an artist. I don't paint pictures and I don't compose music. But still: I'm creative. A confession: I have 3 ideas per second for my business. Something always and everywhere comes up. Good for business? Yes, because you need ideas to create new things. No, because what's on the table needs to find customers before anything new can be launched. It needs consistency. I sometimes find it hard to do the same thing over and over again to get my sales done. How do I cope? Reward myself with creative time each day. How about you? Do you know this problem? And how do you solve it? Happy Sunday Fred #DecentWebsite #PremiumStrategy #OnlineScheduling #StayingCompetitive #CustomerRentention #RevenueFromOnlineStore #RelationshipManagementCRM #SocialMediaStrategy #ManagingFinances #Communications #NewCustomers #PathToGrowth #69

Turning challenges into creative opportunities! 🎨 When tasked with designing a flyer for an upcoming music concert, it felt overwhelming at first. But after a quick reset (and a little help from our office dogs 🐶), I was able to deliver a design that hits the mark! Check out my process and how I tackle creative projects with strategy and a clear vision. Full breakdown on YouTube! #DesignStrategy #CreativeMarketing #EventPromotion #MarketingLife

What makes a good showreel? Initially, you need to show everything and only the best clips. Or so I thought. Instead, I discovered something else. It's a matter of showing specific skills, pacing, and the ability to structure a sequence well. All in one video. How did I start? -I focused on bringing sequences together that made sense for the story. -The following clip creates visual flow by matching the same movement. (You can add movement in the post for more effect.) -Matching the song to the visuals can create a better impact. -Showing only frames that move the story forward. -Always remember who I am targeting and how I want to portray myself. -Showcasing my unique styles. What to improve for next time? -More neutral and consistent colorgrading. -A customized music track to fit the clips better. -Better color transitions between clips. Do you agree? I want to hear your opinion. Let me know in the comments what makes a good showreel. Talk soon, Loui

🔥🎵 🎤 How to get a meeting with ANYONE! 👇 👉 a book recommendation and song Whether you want to read or listen to "How to Get a Meeting with Anyone" by the brilliant Stu Heinecke) now, or wait for the revised version coming out early next year, here's part of an unofficial promo song I put together based on its principles. Have a lovely weekend! ❤️ --- 🔔 Follow, connect and ring my bell for regular tips to help you grow your personal brand (with some music along the way). 🤜💥😴 Banish Boring™️... stop the snoring... 💡 and Reinvent Your Content™️. 👉 Start with a free video call via the link in my profile. --- #ContentStrategy #MusicProduction #VideoProduction #PersonalBranding #BanishBoring

The number one question is to decide if its absolutely essential or can it be edited out without comprising the story. A few other alternatives: 1) Replace it with paid professional stock footage, and / or use a narrator voice over with music over or a combo of both to add variety of sight and sound. 2) See if there is a segue to use any b-roll footage to fade it out or back in. 3) If there is a repetition of words or images in another piece of footage that is clearer, copy that into the bad areas and see if it works with the voice tone and imagery.

"There's no wrong answers" I say this constantly when I get asked for advice from artists or aspiring industry students. It doesn't feel like a helpful answer, but it's the truth. When it comes to releasing music, starting your own business venture, or really any creative decision, there's no right or wrong. There's only making the decision, and making it the right one. Want to roll out an album? Go for it. But make sure you take the steps to do it well. Looking to start managing artists? No problem. But commit to giving it your all, regardless of who the artist is. In an industry with so many methods and paths to take to get to where you want to go, it's easy to see what someone else is doing as how you should be navigating your own journey. But reality is that what works for you, works for you. And it doesn't have to align with what anyone else is doing. All that matters is this: 1. Making the choice on where you're headed 2. And creating a plan to make that idea a reality You're not limited to what paths have been paved. You're even better off paving your own and pouring your all into it.

Even your favorite artists are like this… Think Beyoncé, Burna Boy, Drake, The Weeknd, Rihanna, Wizkid, Eminem, etc. You might say you enjoy all their songs. But the reality is that not all their songs are top-notch. That’s why some of them will go viral and others will collect dust in your gallery. However, what’s interesting is that they keep dropping songs. They keep producing CONTENT and they get better and better. And then, at some point, it’s easier to overlook their not-so-good songs because in your head you already place them as favorites. That’s exactly what content writing is all about. The aim is not to go viral in every post. But to strengthen the relationships with your audience and make them gradually think of you as a favorite. And you have to do it for a long time to get there. So play the long game because that’s how you win. PS: Need content to generate leads for your business? Send me a DM asap.

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