Coldplay's tours made $1,992,000,000. I discovered 5 storytelling lessons: 1. Sync Your Audience ↳ Concert: wristbands lit up in sync. ↳ Tip: Tell stories. Stories sync the brains of your audience (literally). 2. Make it a Conversation ↳ Concert: Pulled an audience member on stage. ↳ Tip: Ask questions. Turn your presentation into a conversation. 3. Be Human ↳ Concert: Chris Martin admitted: "This song is hard to play." ↳ Tip: Show vulnerability. "This insight is hard to explain." 4. Use Contrast ↳ Concert: Shifted from quiet and acoustic to a song with fireworks. ↳ Tip: Vary your pace and volume. 5. Share the Before/After ↳ Concert: Talked about their first concerts vs. now ↳ Tip: Show before (business problem) vs. after (benefits of your solution) If Coldplay can engage a stadium of 50,000 people... You can do the same with an audience of 5 or 50. What's your favorite tip for presentations? Was this useful? ♻️ Repost to your network
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The product and service that you are selling are important enough for your brand to be repeated. Because it serves the purpose of the brand, what we want to stand for, and why. And every time you do, here is what happens: 1. People, when they see the story, think to themselves, "I have heard that before, so this is repetition." Which means subconsciously they are saying to themselves, "I know what he wishes to say. I do not need to hear it again." Your brand has been solidified. 2. Alternatively, somebody completely new, who has no idea about you, is witnessing the story for the first time. So, repeating isn't annoying. It's only annoying when you force people to listen. But if they choose to follow you and hear you out, then repeating actually helps build your brand.
Forget the pressure to be constantly original. Your audience wants consistency. Familiar with a twist. "Give me the same but different," as they say in the music biz. Think about it: → Your favorite TV show follows a winning formula → The creators you follow have core ideas they revisit and reframe Repetition is a strength, not a weakness. You get tired of your messages long before your audience does. Why? It allows you to: 1. Reinforce your key messages 2. Give your audience the familiarity they crave 3. Explore nuances of your central themes The art is in finding new angles on evergreen ideas. So, creators: → Identify your defining themes that land → Explore these ideas from fresh angles → Add a simple twist to make the familiar feel novel Stay consistent with your narrative. It takes a ton of repetition for it to land. -- 👋 Follow James Mulvey for more content like this. ♻️ Repost to share with your network!
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Forget the pressure to be constantly original. Your audience wants consistency. Familiar with a twist. "Give me the same but different," as they say in the music biz. Think about it: → Your favorite TV show follows a winning formula → The creators you follow have core ideas they revisit and reframe Repetition is a strength, not a weakness. You get tired of your messages long before your audience does. Why? It allows you to: 1. Reinforce your key messages 2. Give your audience the familiarity they crave 3. Explore nuances of your central themes The art is in finding new angles on evergreen ideas. So, creators: → Identify your defining themes that land → Explore these ideas from fresh angles → Add a simple twist to make the familiar feel novel Stay consistent with your narrative. It takes a ton of repetition for it to land. -- 👋 Follow James Mulvey for more content like this. ♻️ Repost to share with your network!
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🔍 Hey Roe, What's That? 🤔 Part 2 of our fun mini-series. Watch this edu-taining video to see what we’ve been using at our latest events. Planning a conference or gala? Let our event experts guide you! Connect with us at https://lnkd.in/d7Jz3xV2 #audiovisual #EventPlanning #EduTainment #eventproduction #eventmanagement #techtips #productiontips
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Hey, musical rebels and artistic pioneers! Dive into today's quick social media tip: "Leverage Stories for Real-Time Connection." In the digital age, your story is a backstage pass to your creative world. Embrace the Raw & Real: Forget polished posts for a minute. Use Stories to share those unfiltered, in-the-moment vibes. Studio mess? Songwriting process? Show it off! Behind-the-Scenes Magic: Fans crave the journey, not just the destination. Share snippets of your rehearsal sessions, your mood board, or what inspires you. It's about building a community that rides every wave with you. Engage Like a Boss: Depending on how big your current audience is, use polls, questions, or DMs to turn your Stories into a two-way street. It's not just about broadcasting, it's about sparking conversations and making your fans feel like part of the process.
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Why is most audio long? And when I say long, I mean really, really (really) long. I say that with love in my heart: I truly love falling into a great story where I can spend hours there and emerge days later. But what if short audio was the new long audio? What if you could fall in love in just 3 minutes? Audio Flux is like a giant group therapy session, headed up by Julie Shapiro and The Reverend John DeLore. It's here to remind us why we do this in the first place. And for the first time, a PUBLIC CALL-OUT is here. Welcome, Circuit 3: Pet Sounds, with creative partner, Ben Lenovitz, pet portraitist. Listen to my interview with Julie and John to learn more about the back story, some more detail on what these prompts mean, and where this is all headed. INCLUDING: [8:22] This is what Audio Flux is NOT [9:48] Here’s the artist collaborator for Circuit 3 [12:25] Welcome to the bigger vision of Audio Flux [15:29] Audio Flux ALSO goes live?! [17:01] Is this a paid thing? Answered here LISTEN on Substack, or Pocket Casts Spotify Overcast [Links inside episode]
Audio Flux Is Back For Circuit 3 ... Interview here with Julie Shapiro and John DeLore
bingeworthy.substack.com
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🔊 Think sound is just background noise? Think again. The right sound can elevate your event from ordinary to extraordinary. Let’s talk about why it matters more than you think. Ever been at an event where you couldn’t hear the speaker clearly? It’s frustrating, right? Sound is more than just background noise—it’s the backbone of any event. Clear, crisp audio ensures your message is heard, understood, and remembered. At Deux Bells Event Services, we make sure every sound, from the smallest whisper to the loudest cheer, is delivered flawlessly. Because when your sound is on point, your event is unforgettable. What’s the most memorable event you’ve attended because of its amazing sound? Let’s chat about how to make your next event just as impactful. #TuesdayTips #EventPlanning #AudioExcellence #DeuxBellsEventServices
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7 Days, 7 Reasons to Discover the “Stagedge Difference” (video edition) DAY #6 WHY IS AUDIO SO IMPORTANT FOR YOUR NEXT EVENT? #liveevents #eventproduction #eventprofessionals
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Shout out to the presenters who take the stage! As someone who is below average height, I often struggle to see the front of the room in large gatherings. Movie theaters were challenging until they introduced stadium seating. In large venues, presenters sometimes speak from the stage, but other times they stand on the floor or, worse, sit on the edge of the stage. If communication were just about words, this wouldn’t be an issue. But it’s not—there’s a significant non-verbal component that gets completely lost when the audience can't see the presenter. That’s why stages exist: to elevate presenters so the audience can see and connect with them. For presenters, standing on the stage can feel daunting. It might seem like you’re putting yourself above others or coming across as unapproachable. But that's not the case. When the audience can see you, they are more engaged with both you and your content. So, the next time you’re asked to present to a large room, remember that the stage is for the audience—the very people who came to hear you speak. Then take a deep breath, and step up onto the stage.
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You should be stealing more often. Sounds wrong, right? The truth is, every good idea is just a remix of an old one. Yet, so many people get stuck because they think “it’s been done before.” → Spoiler alert: It probably has. And that’s okay. Austin Kleon describes it best in his quote from Steal Like an Artist: “If we’re free from the burden of trying to be completely original, we can stop trying to make something out of nothing, and we can embrace influence instead of running away from it.” The key isn’t about inventing something entirely new. It’s about consuming great ideas from others and creating your own version of them. - Take inspiration. - Make it yours. - And then put it back into the world with your unique spin on it. Don’t let “it’s been done before” stop you from creating. The best creators know how to steal smart. It’s about taking influence and turning it into something fresh that aligns with your voice and your vision. So, what will you remix today? ↓ p.s. if you want to receive actionable learnings and resources to help you become a better storyteller, you can sign up to my newsletter here: https://lnkd.in/dqv8uBJP (No spam. I promise)
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