Jacob Cooke’s Post

“🌟 Yesterday’s chat with friends over coffee turned into a crystal-ball gaze into the future of digital trends. The focus? Livestreaming in the U.S. picking up slowly and the TikTok, meta and Amazon attempts to grow their version. China being a looking glass into the future, we ended up agreeing that was what needed our attention to forecast the U.S. future with more subtle insights. China’s live streaming e-commerce landscape is an ever-evolving realm of innovation and competition. 🚀 🔍 Peering Into the Future: China’s Live Streaming E-Commerce In 2016, China introduced us to live streaming e-commerce. Fast forward to today, and we see a digital empire where 751 million users (70.3% of netizens) are engrossed in this phenomenon. In 2023, platforms like Douyin boast over 600 content categories, each offering a unique blend of interactivity and consumer engagement. 📈 A Study of Success: The Diversification of Content Platforms in China are setting benchmarks in content diversification. For instance, Kuaishou approaches 400 different live-streaming scenarios, all aimed at enriching the user experience. This strategy, underpinned by the AIDA model, transforms viewers into consumers, driving sales through a blend of celebrity influence and high-quality entertainment or educational content. 🌟 GAC Toyota Wildlander & The North Face: Setting New Benchmarks GAC Toyota Wildlander and The North Face exemplify brand-program association, surpassing industry relevance indices by impressive margins. Their approach? Crafting narratives that resonate with viewers passion points, thereby transcending the conventional boundaries of brand engagement. 🤔 What Does This Mean for Us? China’s live streaming e-commerce is more than just a sales channel; it’s a vibrant, interactive world where commerce meets storytelling. With travel and outdoor activities propelling growth, the industry is ripe for innovative content strategies that promise massive audience engagement. And for the USA? Well clearly more story telling, exclusives and new funnels will emerge and I’ve no doubt that “real” China like live streaming will eventually pick up vs just “one to ones, shoppable video and social commerce as some predict (ex. think of twitch properly intégrated with Amazon). 💬 Your Thoughts? I’m curious to hear your perspectives on China’s live streaming revolution and how you see livestreaming evolve in the 🇺🇸 . What groundbreaking strategies have caught your attention? #livestreaming #chinaMarket #chinalivestreaming #chinabusinessinsights” [Sources: China Britain Business Council, China Trading Desk] Luca Rovere Clemence Jarry Danni Liu Sarah Yam Patrice Nordey Gretchen Saegh-Fleming (She/Her) Chira Schaad Christine Milan Rachel Weiss Sebastian XING https://lnkd.in/gzxv7pDc

Bytedance, the parent company of TikTok, is feeling the pressure. As competition from other e-commerce giants intensifies and geopolitical factors take a toll, the company is grappling with stagnating growth in a once-thriving market. 📉 Key challenges: - Fierce competition from regional e-commerce players 🛒 - Geopolitical tensions impacting cross-border operations 🌍 - Struggling to maintain user engagement on its platforms 📲 How do you think Bytedance can pivot to overcome these challenges and sustain its growth? 🔗 https://lnkd.in/gGAY7yew #Ecommerce #Geopolitics #TikTok #Bytedance #GrowthStrategy #DigitalCommerce #TechTrends

The recent collaboration between YouTube and Shopee has opened up exciting new avenues for businesses and creators. This partnership introduces YouTube's shopping feature in Indonesia, allowing viewers to purchase products directly from videos, shorts, and livestreams. It's a seamless way for creators to connect their content with commerce, emphasizing the growing role of video in the purchasing journey. Plus, it's mind-blowing to think that with Indonesia's digital economy on the rise—expected to hit a gross transaction value of $110 billion by 2025—this is just the beginning. The potential for small and medium businesses to thrive by leveraging YouTube's platform is immense. As a professional in the digital marketing space, it's inspiring to see how innovation can drive not just sales but also community engagement among creators and viewers alike. What do you think about this shift towards video commerce? Is your business exploring similar strategies? https://lnkd.in/gDphCTNA

Not too long ago I posted an article about TikTok getting into the eCommerce game with its TikTok Shop, allowing its users to buy merch immediately when they see it. In theory it makes sense in order to capture revenue from viral products. In reality, competitors getting into the eCommerce space as well as "sluggish advertising spending in China, the impact of geopolitical tensions and the fact that the company has burned large sums of cash on artificial intelligence and large language models" have played a big part. While extremely popular, TikTok is not profitable, making most of its revenue through advertising. #CSCCSCM #SocialMedia #TikTok #merch #eCommerce #supplychain #logistics #retail

TikTok Shop is not here to stay. It’s here to dominate 2025. Here’s why I think this will happen. TTS sits in the Content + Commerce convergence sweet spot, they are not pivoting from one to the other (like Temu or Amazon) , it has always been their core. The western consumers have overcome their initial reluctance to an always-on-buying-on-social-cycle (Live Streaming on TT is still not a major sales driver in the west) and embraced the cheap, fast and lazy convenience that Temu / Shein offer. TTS consumers have a good degree of overlap with commerce competitors (for ex: 25% with Temu), but their content is what drives commerce differentiation and TTS wins here. Additionally, TT overall seems a bit less involved in the mad, headline grabbing, AI rush keeping big tech busy, and hence can focus on pure entertainment and pure sales and user growth. As TT evolves, they have also absorbed non-native user behaviour like search (for ex: 60% of Gen Z use TT as a search engine), which is closer to standard retail user behaviour and will only accelerate commerce. TT always had much better tools for sellers and content creators (even their standard decks always speak of win-wins for creators and brands), compared to the other platforms who are a bit hands-off. But their success depends on how fast the support ecosystem moves in pace with TTS. In the west there is a lack of common distribution systems that benefit this model like in the east, and sellers are used to 1P ways of selling (blame traditional retail for this) rather than marketplace models that involve getting your hands dirty. This is changing rapidly, as more advertisers (and even retailers like Walmart) invest in marketplace-based models and the growth of these models is already double that of 1P growth. TTS also has done some significant work on increasing the assortment of products – what was available on Temu is now also being made available on TT, and I can see influencer videos comparing prices, shipping, quality etc Some of this is already playing out in market, GMV of TTS is already almost the same as Lazada and TTS has grown faster than Shopee in the last year. The more momentum TTS gets, the heads they collect along the way, the more consumer and seller confidence increases. And finally, there’s the US election results to worry about. If the Democrats win, TTS will have an easier ride and will increase investments that they have been putting off, but if the other party wins there will be a reluctance to go big. We’ll know in a few months, wont we? What else do you think can come in the way of TikTok Shop's way to stop them from dominating 2025? Thoughts?

This great post is one of many reasons to follow Karthik!

🌟 Exciting News Alert! 🌟 Have you heard about the latest strides that TikTok Shop is making to support Malaysian brands? It's like watching a dynamic dance routine that seamlessly combines e-commerce and entertainment. Here's a sneak peek at what's been happening: 🔹 TikTok Shop has been providing a vibrant platform for entrepreneurs to explore new revenue streams, utilizing shoppable content formats and a user-friendly Shop Tab within the app. 🔹 At the recent TikTok Shop Summit 2023, an array of marketing and promotional support initiatives were unveiled, promising a boost for entrepreneurs and creators. 🔹 Success stories like Khairul Aming, Huda Ahmad, Yap Minton, and Cris Low highlight how live streaming on TikTok Shop has significantly elevated their sales and brand presence. 🔹 Brands like Zucca and KM Fashion have excelled in engaging customers and driving sales, leveraging TikTok Shop's unique features and market insights. Join the conversation and discover how TikTok Shop is reshaping the e-commerce landscape for Malaysian brands! https://lnkd.in/gfaZq7Tg

TikTok Shop to revise its base #commissionfees for the UK sellers, first time since its inception in 2021. Read to know more about the impact of these changes and other initiatives to be launched by TikTok Shop this year. News link: https://bit.ly/3ynR0z8 #TikTokShop #Ecommerce #UK #CedCommerce #TikTok #TikTokForBusiness #ecommercenews

🔥 TikTok Shop Dropshipping is here, and it’s set to change the e-commerce game in a big way! Imagine leveraging TikTok’s unmatched ability to create viral trends and combine it with the efficiency of dropshipping. Now, you can turn viral moments into sales in real-time without the headache of inventory management. 📦 Whether you’re a seasoned e-commerce pro or just starting out, TikTok Shop’s new update offers limitless potential to reach new audiences and scale your business globally. 🌍 Are you ready to ride the wave of social commerce innovation? 🚀 #ECommerce #TikTok #Dropshipping #Innovation #BusinessGrowth

[Published in May 2024] "We will deepen and broaden engagement with creators, sellers, and partners across the content ecosystem and better integrate live streaming and short-form video into the shopping experience." - Forrest Li, CEO of Sea Group. 🛍️ Ecommerce platforms like Shopee, Lazada, and Tokopedia are incorporating short-form video content and live-streaming features to attract new customers, particularly younger consumers, and replicate the success of TikTok in driving sales and building a vibrant content ecosystem. 📊 Ecommerce players are facing a challenge in creating engaging and high-quality video content that can rival TikTok's dominance in entertainment and ultimately drive sales. This requires attracting a diverse range of creators and incentivizing user engagement to build a self-sustaining content library. 🔥 Will these platforms successfully adapt to the growing popularity of short-form video content, leveraging it to drive sales and retain customers, or will TikTok continue to dominate the video commerce landscape?