VANDA CHAN’s Post

**Short-form video content now on Shopee, battling TikTok for attention in Southeast Asia.** 🎥 Shopee introduces a "Video" channel in multiple Southeast Asian countries, emphasing short-form videos on its platform to attract viewers and boost traffic. 📈 Ecommerce platforms like Lazada and Tokopedia also adopting TikTok's successful model, incorporating short videos in their apps to appeal to impulse buyers and expand their market reach. 🛍️ Enhanced shopping via videos allows consumers to directly purchase products shown, potentially revolutionizing ecommerce by integrating entertainment with instant buying options. - Want to keep up with the ins and outs of the #tech ecosystem in Asia? Sign up for free at techin.asia/newsletters

[Published in May 2024] "We will deepen and broaden engagement with creators, sellers, and partners across the content ecosystem and better integrate live streaming and short-form video into the shopping experience." - Forrest Li, CEO of Sea Group. 🛍️ Ecommerce platforms like Shopee, Lazada, and Tokopedia are incorporating short-form video content and live-streaming features to attract new customers, particularly younger consumers, and replicate the success of TikTok in driving sales and building a vibrant content ecosystem. 📊 Ecommerce players are facing a challenge in creating engaging and high-quality video content that can rival TikTok's dominance in entertainment and ultimately drive sales. This requires attracting a diverse range of creators and incentivizing user engagement to build a self-sustaining content library. 🔥 Will these platforms successfully adapt to the growing popularity of short-form video content, leveraging it to drive sales and retain customers, or will TikTok continue to dominate the video commerce landscape?

Eventually, I believe both will work. Different platforms will tap into different stages of the customer journey. In China, it common to explore a new product through Douyin, get convinced on Xiaohongshu, but buy on Taobao for the best deal. I really think we’ll see something similar outside of China, and the platform with the best deal will capture the purchase. Some platforms are stronger in exploration, others stronger on the purchase stage. The one thing I’m confident about is that regular e-commerce platforms, or enterainment platforms as we know today, will become less relevant very quickly once social commerce becomes more adapted. It’s all about content commerce loops, where you go from content into commerce into content, making sure the customers spends the most time at you, get’s convinced and makes the purchase. Great take, Latif.

A social content platform with e-commerce capabilities versus An e-commerce platform with social capabilities. Who will prevail? Will a user who visits for entertainment eventually will shop? Or will a user who visits with the intent to shop converts due to entertainment (or content specific to a product)? Very exciting hypothesis where time will tell! #strategy #retail #commerce #socialcommerce

Those who know me are aware that I've always been a strong advocate for video and live-streaming commerce. Beyond the challenges of the supply chain, building the capability and willingness of creators is crucial to unlocking potential in markets outside of China. This is especially true in the Western world, where creators are accustomed to monetizing through ads. Tools and education are vital to boosting the overall economy, presenting interesting opportunities for startups. For eCommerce players, an additional challenge lies in balancing the user experience between video-driven interactions and traditional search and browsing methods. It's difficult to evolve user experiences on large platforms with significant GMV. Will these platforms successfully adapt to the growing popularity of video commerce? I’m still curious about the path forward, as it's something I haven't fully figured out yet.

It was painful, man. About a week ago, our Shopee Shop got banned 🫣 We'd upgraded to Shopee Mall status, yet we still got suspended... After more than 5 years of building the brand and reputation on Shopee, with accumulated sales over RM8 million and tens of thousands of sales & ratings, we got banned just like that? The mistake? When listing a product, our junior team used an ad/copywriting generated by ChatGPT - it was a bit over the top. For any supplement ads, they need to be registered with KKLIU. This is a serious violation. It's no joke. Our whole livelihood could be jeopardized by this minor issue. That's the risk of solely relying on MarketPlace platforms. You always need to be ready to get kicked out. But, I remembered I had a 1-1 consultation with Miss Kongpreneur Kong WT, a MarketPlace Expert, 2 years ago. So I pun WhatsApped her. She called me right away, man 😂 She suggested a few steps. And Thankfully... Alhamdulillah, after a few days, we got our Shopee Mall back. What were the steps? 1. Move on, create a new account & start building it up again, assuming you might not get the old account back. 2. Appeal every day without fail. 3. Tell Shopee:- - We won't repeat the same mistake (prove it with SOP) - We will continue to spend on ads on Shopee Live & product listings - Shopee is currently focusing on outcompeting TikTok in terms of live presence. 4. Inform Shopee that we also have substantial assets on TikTok & Lazada. We have a significant monthly ad budget. Indirectly, this signals that we are high-value clients. Thanks, Mrs. Kongpreneur Kong WT 😉 --- Anyway, moving forward, we must prioritize our own platform rather than always 'relying on others.' These marketplace platforms are undoubtedly Low Hanging Fruits - the biggest hub of impulsive buyers & big spenders in Malaysia. But don't forget to build our own 'collection' platform. Website + Email & WhatsApp Autoresponder + CRM. Work to make our platform the No.1 place for customers to buy/subscribe. Back to basics.

Get ready for a seismic shift! Tokopedia and TikTok join forces, shaking up the Indonesian e-commerce landscape. As part of the deal, TikTok will take a controlling stake of 75.01% in an enlarged Tokopedia entity, with a $1.5 billion investment over time. I foresee that this poses a significant threat to Shopee's market position, increasing competition and potential challenges in maintaining profitability. #Masterstroke #EcommerceWars

TikTok Shop has quickly become a top platform for online shopping. 🎯🛍️ #TikTokShop is building a new shopping experience called "Shoppertainment," blending interactive selling styles with a wide range of competitively priced products. This engaging content, combined with live features, drives quick purchasing decisions.  🇸🇬In Singapore, the most popular products on TikTok Shop tend to be beauty products, fashion accessories and electronics 💄💻 making it a go-to for consumers seeking deals and diverse product options. #Marketplaces like Shopee and Lazada continue to hold strong, with large user bases, major campaigns, and plenty of promotions to attract buyers. Their own logistics networks and sales centres, coupled with discount coupons and 24/7 live streaming support, help drive sales.🛒 But why is TikTok Shop gaining such popularity? One key factor is its lower fee rates compared to other marketplaces, leading to cheaper prices for consumers. Additionally, creators who post their own product reviews, rather than relying on brands, attract a wider audience. Choose the platform that best suits your brand and sales strategy! If you want to build your brand and drive sales, contact us at www.mediaunboxx.com 🛒💻 #MediaUnboxx #Ecommerce #OnlineShopping #Shoppertainment #Singapore #Shopping #Marketing #DigitalCommerce #LiveSelling

🌟 Exciting News Alert! 🌟 Have you heard about the latest strides that TikTok Shop is making to support Malaysian brands? It's like watching a dynamic dance routine that seamlessly combines e-commerce and entertainment. Here's a sneak peek at what's been happening: 🔹 TikTok Shop has been providing a vibrant platform for entrepreneurs to explore new revenue streams, utilizing shoppable content formats and a user-friendly Shop Tab within the app. 🔹 At the recent TikTok Shop Summit 2023, an array of marketing and promotional support initiatives were unveiled, promising a boost for entrepreneurs and creators. 🔹 Success stories like Khairul Aming, Huda Ahmad, Yap Minton, and Cris Low highlight how live streaming on TikTok Shop has significantly elevated their sales and brand presence. 🔹 Brands like Zucca and KM Fashion have excelled in engaging customers and driving sales, leveraging TikTok Shop's unique features and market insights. Join the conversation and discover how TikTok Shop is reshaping the e-commerce landscape for Malaysian brands! https://lnkd.in/gfaZq7Tg

Shopee is trying to fend off the challenge that Tiktok poses in Indonesia. With the acquisition of Tokopedia sometime back, Tiktok is betting big on SEA's largest market and is a real challenger to Shopee's leadership position in the market. This capability will eventually be expanded to other Shopee markets. While this isn't a new feature and has already been available in US, making it more mainstream and partnering formally with bigger retailer players could lead to new feature rollouts in the coming months. Youtube on its part is clinging on and trying to compete in the social commerce where Tiktok is strong. The strategies are vastly different though with TikTok focusing on full on shopping while youtube has been working on shoppable content. It's a good time for content creators and the creator commerce ecosystem (human and AI) where more of them will be in-demand. For brand e-com teams, content investments is only going to keep going up and up.