Latif Sim’s Post

Eventually, I believe both will work. Different platforms will tap into different stages of the customer journey. In China, it common to explore a new product through Douyin, get convinced on Xiaohongshu, but buy on Taobao for the best deal. I really think we’ll see something similar outside of China, and the platform with the best deal will capture the purchase. Some platforms are stronger in exploration, others stronger on the purchase stage. The one thing I’m confident about is that regular e-commerce platforms, or enterainment platforms as we know today, will become less relevant very quickly once social commerce becomes more adapted. It’s all about content commerce loops, where you go from content into commerce into content, making sure the customers spends the most time at you, get’s convinced and makes the purchase. Great take, Latif.

**Short-form video content now on Shopee, battling TikTok for attention in Southeast Asia.** 🎥 Shopee introduces a "Video" channel in multiple Southeast Asian countries, emphasing short-form videos on its platform to attract viewers and boost traffic. 📈 Ecommerce platforms like Lazada and Tokopedia also adopting TikTok's successful model, incorporating short videos in their apps to appeal to impulse buyers and expand their market reach. 🛍️ Enhanced shopping via videos allows consumers to directly purchase products shown, potentially revolutionizing ecommerce by integrating entertainment with instant buying options. - Want to keep up with the ins and outs of the #tech ecosystem in Asia? Sign up for free at techin.asia/newsletters

Social media shopping platforms like TikTok shop have grown quickly over the past few years. The model, which uses methods like live selling and entertaining product videos, has been so effective, that e-commerce platforms like Shopee and Lazada are trying to copy the tactic. Considering the enormous popularity of live selling in various Asian countries, namely China, Thailand, and India, copying TikTok shop's tactics seems like a great idea to increase conversion rates. Whether shopping platforms like Shopee will be able to compete with TikTok's shop, remains to be seen! https://lnkd.in/g5TwgYbe

[Published in May 2024] 🎥 Ecommerce Meets Short-Form Video. Discover how Shopee, Lazada, and Tokopedia are incorporating video content to compete with TikTok Shop in Southeast Asia. Is this the future of shopping? 🛒 Shopee is leading the charge with short-form videos and live shopping to attract Gen Z and beyond. Learn how they're transforming ecommerce.

An interesting fact: TikTok Shop, a key player in Indonesia's e-commerce scene, halted operations due to new regulations imposed by the Ministry of Trade. This sudden shift leaves a significant gap in a marketplace that has benefitted from TikTok’s unique ability to blend social engagement with seamless shopping experiences. As sellers, from multinationals to SMEs, relied on TikTok to drive their sales, this change could drastically impact revenue streams and influencer partnerships. The implications are profound. Just as TikTok's innovative features helped to reposition e-commerce in the region, their absence may push both users and sellers toward other platforms like Shopee and Lazada. However, the challenge remains for these competitors to replicate TikTok’s dynamic user engagement; simply moving the traffic won't suffice. What do you think this means for the future of social commerce in Indonesia? How will brands adapt to this evolving landscape? I’d love to hear your insights! https://lnkd.in/gY86zFAy

Those who know me are aware that I've always been a strong advocate for video and live-streaming commerce. Beyond the challenges of the supply chain, building the capability and willingness of creators is crucial to unlocking potential in markets outside of China. This is especially true in the Western world, where creators are accustomed to monetizing through ads. Tools and education are vital to boosting the overall economy, presenting interesting opportunities for startups. For eCommerce players, an additional challenge lies in balancing the user experience between video-driven interactions and traditional search and browsing methods. It's difficult to evolve user experiences on large platforms with significant GMV. Will these platforms successfully adapt to the growing popularity of video commerce? I’m still curious about the path forward, as it's something I haven't fully figured out yet.

It was painful, man. About a week ago, our Shopee Shop got banned 🫣 We'd upgraded to Shopee Mall status, yet we still got suspended... After more than 5 years of building the brand and reputation on Shopee, with accumulated sales over RM8 million and tens of thousands of sales & ratings, we got banned just like that? The mistake? When listing a product, our junior team used an ad/copywriting generated by ChatGPT - it was a bit over the top. For any supplement ads, they need to be registered with KKLIU. This is a serious violation. It's no joke. Our whole livelihood could be jeopardized by this minor issue. That's the risk of solely relying on MarketPlace platforms. You always need to be ready to get kicked out. But, I remembered I had a 1-1 consultation with Miss Kongpreneur Kong WT, a MarketPlace Expert, 2 years ago. So I pun WhatsApped her. She called me right away, man 😂 She suggested a few steps. And Thankfully... Alhamdulillah, after a few days, we got our Shopee Mall back. What were the steps? 1. Move on, create a new account & start building it up again, assuming you might not get the old account back. 2. Appeal every day without fail. 3. Tell Shopee:- - We won't repeat the same mistake (prove it with SOP) - We will continue to spend on ads on Shopee Live & product listings - Shopee is currently focusing on outcompeting TikTok in terms of live presence. 4. Inform Shopee that we also have substantial assets on TikTok & Lazada. We have a significant monthly ad budget. Indirectly, this signals that we are high-value clients. Thanks, Mrs. Kongpreneur Kong WT 😉 --- Anyway, moving forward, we must prioritize our own platform rather than always 'relying on others.' These marketplace platforms are undoubtedly Low Hanging Fruits - the biggest hub of impulsive buyers & big spenders in Malaysia. But don't forget to build our own 'collection' platform. Website + Email & WhatsApp Autoresponder + CRM. Work to make our platform the No.1 place for customers to buy/subscribe. Back to basics.

Did you know that Shopee Affiliates are embracing authenticity & personalisation this year❓⁉️ Let's learn more about how affiliates are growing 📈 with Shopee 🧡 as they dive deeper into the results from its 'Championing Inclusive Commerce 2024’ study of over 3️⃣K Shopee Affiliates, read more from SiennyLoves Drawing's latest blog update via 🌐 https://lnkd.in/g3Kaemrt This study unveils a major shift towards humanisation & personalised content within e-commerce, driven by the growing influence of Shopee Affiliates Key findings highlighting the power of human connection in e-commerce; ✅ Over two-thirds of Shopee Affiliates prioritise creating personalised content, emphasising authenticity & genuine engagement. This trend is backed by a 420% increase ⬆️ in affiliate-driven orders compared to last year ✅ 93% of Shopee Affiliates plan to leverage Shopee Live for growth 📈, with 87% planning to incorporate interactive features like polls to create dynamic audience experiences ✅ Live streaming orders have increased ⬆️ by 500%, showcasing the effectiveness of real-time interaction & immediate sales conversion ✅ Shopee 🧡 aims to build win-win partnerships between affiliates & local sellers in 2024, fostering a thriving ecosystem driven by shared prosperity #blog #update ShopeePay Shopee Sale Kenneth Soh #ShopeeMY #ShopeeAmbassador 🛍️🛒🌐shp.ee/jcaxuai #Promotions #sale #business #Sales #Malaysia #online #ecommerce #technology #digital #app #Shopee #shopeeaffiliate #shopping #onlineshopping #shoppingonline #Promo #Promotion

The recent collaboration between YouTube and Shopee has opened up exciting new avenues for businesses and creators. This partnership introduces YouTube's shopping feature in Indonesia, allowing viewers to purchase products directly from videos, shorts, and livestreams. It's a seamless way for creators to connect their content with commerce, emphasizing the growing role of video in the purchasing journey. Plus, it's mind-blowing to think that with Indonesia's digital economy on the rise—expected to hit a gross transaction value of $110 billion by 2025—this is just the beginning. The potential for small and medium businesses to thrive by leveraging YouTube's platform is immense. As a professional in the digital marketing space, it's inspiring to see how innovation can drive not just sales but also community engagement among creators and viewers alike. What do you think about this shift towards video commerce? Is your business exploring similar strategies? https://lnkd.in/gDphCTNA

[Published in May 2024] "We will deepen and broaden engagement with creators, sellers, and partners across the content ecosystem and better integrate live streaming and short-form video into the shopping experience." - Forrest Li, CEO of Sea Group. 🛍️ Ecommerce platforms like Shopee, Lazada, and Tokopedia are incorporating short-form video content and live-streaming features to attract new customers, particularly younger consumers, and replicate the success of TikTok in driving sales and building a vibrant content ecosystem. 📊 Ecommerce players are facing a challenge in creating engaging and high-quality video content that can rival TikTok's dominance in entertainment and ultimately drive sales. This requires attracting a diverse range of creators and incentivizing user engagement to build a self-sustaining content library. 🔥 Will these platforms successfully adapt to the growing popularity of short-form video content, leveraging it to drive sales and retain customers, or will TikTok continue to dominate the video commerce landscape?