CARLA de PREVAL

🔦 This enlightening investigation into what remains for me a very exciting project, and one of the most ambitious I have seen in terms of circularity in a highly criticized and very complex sector: fashion and footwear. What we learn here is that creating a global circular loop, which remains 👟 environmentally friendly, 👟 socially just, 👟 logistically realistic, 👟 affordable in terms of price and value for the consumer, 😵 is extremely difficult to achieve ! And nobody cracked it yet except a couple of brands who were built circular by design like #Patagonia, but are they finally really fully circular without a proper take back scheme ? Beyond the criticism of this investigation into the #On brand, I prefer to highlight the 💪 courage it has to try and invent what may be the standard model of tomorrow: the consumption of use and not of the product. 🙏 So please, stop attacking and finger pointing the brands that are trying, inventing, Investing ... they are the ones who will create the virtuous models of tomorrow. https://lnkd.in/eqVA26Mb

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Did you know that the Levi’s brand and pricing is different in the USA versus in France ? Although Levi's positions itself as a mid-range brand in the US, it leverages its association with fashion and Parisian chic to command slightly premium pricing in the French market. That’s an example of a change of a positioning for an international company. It does have to be different. However, listening to the market can lead to business opportunities ! #saas #startups #manufacturing #construction #fintech #paris #scaleups #internationalisation #France #internationalmarket #cmo #coo

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🌍 Sustainability and the environmental impact of overconsumption continues to be a hot topic, and some recent research shows that influencer-driven “haul” videos may be driving unsustainable shopping habits. 🌱 Vestiaire Collective is taking a stand, working with influencers to reframe content toward mindful shopping and a sustainable lifestyle 💡 Vestiaire’s efforts are a great example of how brands can leverage influence to drive change 🌿 🔗 https://lnkd.in/ezzYkbfV ______ I help fashion & retail brands build and scale powerhouse teams. If you're looking to add someone new: [email protected]

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The booming luxury market we witnessed from 2021 to 2023 has come to a noticeable pause this year. Today, we’re sharing FashionUnited’s recent interview with Mercedes Erra and Clément Boisseau of BETC answering the question: Who is the luxury consumer now, in 2024, in the context of the pandemic? BETC, which has worked with LVMH, Kering, CHANEL, Richemont, and L'Oréal, conducted a study of 1,800 “prosumers” (proactive and predictive consumers) across the nine largest consumer countries to define luxury consumption since 2020.  What they’ve confirmed is the shift in attitudes from pre-pandemic “luxury shame” to a post-pandemic rise in the desirability of luxury goods as investment items – Hermès and CELINE bags and ROLEX watches, for example. The study also confirmed that luxury is linked to sustainability in the minds of consumers, who are increasingly becoming sensitive to the effects of climate change. Additionally, the boom of virtual communication and social media platforms like Instagram and TikTok helped promote luxury products to the younger generations, who strive to emulate the celebrities and affluent lifestyles they see online. Brands like Saint Laurent and Louis Vuitton have branched into entertainment – an example of how luxury fashion brands are pursuing experiential initiatives, creating full lifestyles for their consumers. This was a great, succinct feature detailing why, and how, the modern luxury consumer has evolved, and we’re looking forward to seeing if the market will be back on the upswing in the near future. #consumerinsights #consumertrends #luxury #marketanalysis #retail

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Today I attended a talk at #PVParis regarding The future of AI for Fashion. Great insights from Paul Mouginot and moderator and editor in chief of the The Interline Ben Hanson. Thanks for mentioning our company. We love to make the needle move.. front-runner for sure It has been a real explosion, how to chose the right solution or keep using toys that are not safe for the Brands and infringing the IP. We are happy to work with Brands that enjoy our solution and looking to enhance their creative process while reducing their lead time and reducing unsold stock. CRS conscious and profitable vision without forgetting the UX. imki | Augmented Creativity

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LVMH, as the luxury market leader, is exploring the potential of AI and has partnered with Stanford University's Institute for Human-Centered Artificial Intelligence. LVMH's partnership with Stanford HAI will focus on new applications of AI in customer experience, product design, marketing, manufacturing, and supply chain management. Luxury brands are using basic AI for data analysis, supply chain management, and operational uses. The emergence of generative AI (GenAI) allows for more advanced analysis and the creation of new content in various formats. GenAI lacks human cognitive abilities and contextual understanding, but it can mimic human creativity. The irresponsible use of GenAI can threaten the authenticity and person-to-person connections that luxury brands rely on. GenAI has the potential to enhance creativity and personalize customer experiences, but it also raises questions about authenticity and responsibility. Retailers are taking a cautious approach to GenAI due to concerns about data privacy, security, biases, and inaccuracies. Consumers worry about being deceived or manipulated by businesses using AI, but they are more comfortable with AI analyzing certain types of personal data. LVMH has been strategically deploying AI in inventory management and demand forecasting, but it must use AI responsibly and in a way that aligns with its values. Successfully implementing AI in the luxury market requires the involvement of forward-thinking executives and staff members in creative, marketing, and customer service roles. #lvmh #stanford #generativeai #luxuryfashion

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Held in Venice, Italy, the third Sustainable Fashion Forum took place on October 24 and 25. Here are 10 key points highlighted in the Fashionnetwrok.com article. 1 Climate Impact and Urgency: Climate change drives a critical need for ecological transition in fashion and luxury. 2. Industry Progress: Though committed for over a decade, the fashion sector is progressing slowly, hindered by economic and geopolitical pressures. 3. EU Goals: The EU's "Fit for 55" mandates a 55% carbon reduction by 2030, aiming for neutrality by 2050. 4. Current Shortfall: Current industry reductions in production are insufficient to meet 2030 targets, forecasting an eight-year delay. 5. Financial Choices: Companies face two main options: invest in greener practices or reduce production, both costly. 6. Challenges for SMEs: Smaller companies struggle to meet requirements due to limited resources and tighter margins. 7. Legislative Complexity: Bureaucratic delays and over-regulation hinder progress, with calls for streamlined regulations. 8. Consumer Behaviour: Consumer purchasing remains largely unchanged, complicating demand for sustainable products. 9. Public-Private Cooperation: Effective transition requires stronger partnerships and tailored financing solutions for small businesses. 10. Long-Term Perspective: Delays in action will lead to escalating costs, urging immediate, structured investments to avoid future economic burdens.

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The Future of Beauty: Key Insights from Stéphane de La Faverie At the FT Live Business of Luxury Summit, de la Faverie Stephane, Group President of The Estée Lauder Companies Inc., shared his vision on the future of beauty, moderated by Kati Chitrakorn, Fashion Editor of the Financial Times. Key Takeaways: - Consumer Behavior: Shifted significantly from pre to post-COVID, with a focus on digital and a preference for slower, more personal retail experiences. - Importance of Storytelling: Emphasizing storytelling to connect with Gen Z, dedicating more space to customer experiences (up to 40%). - New Technologies: Leveraging platforms like TikTok to engage with a fragmented world and build bridges between local markets and a global voice. - Market Focus: Targeting the untapped rising middle class and consumer base in Asian markets. - Future Trends: Gen Z and Gen Alpha will account for one-third of global luxury spending by 2030, with their spending growing three times faster than any other segment. Stéphane's insights underscore the importance of evolving to stay relevant in the dynamic luxury market. Stay tuned for more updates from the summit! #FTLuxury #LuxurySummit #Venice2024 #LuxuryIndustry #FutureOfBeauty

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🎂 I just celebrated my 5th "Annivestiaire" - What a journey it's been! Reflecting on my 5️⃣ years in the leadership of Vestiaire Collective, here are 5️⃣ commandments: 🚀 You will deliver at a (very) fast pace: when volumes increase by 100%+, when you run out of cash, you have no choice but to deliver fast. 🔀 You will be versatile: being an expert on a single topic is not enough. You need to be able to lead teams from various functions - Ops, Commercial, Product, HR & Strategy so far. 🤓 You will be highly adaptable: leading team members with various backgrounds is definitely a challenge after BCG! 🎤 You will become public: need to represent Vestiaire in the public space, whether you like it or not. ♻️ You will be an activist: build your belief and start fighting for the cause, beyond the company. Going secondhand is just mandatory, full stop. Looking forward to the next 5 years! #fashion #luxury #secondhand #careers #leadership #startup

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[🎬 Replay of the discussion with Pierric Duthoit, Chief Digital Officer at Coty, with Florian THIEBAUT, Managing Partner at Artefact and Alexis Poujade, Partner at Artefact, at the Adopt AI Summit by Artefact] 👉 Watch and get inspired by this discussion on how to transform #beautymarketing thanks to AI: https://lnkd.in/essYkV-i 📖 Read the REPORT of #AdoptAI with the replays & synthesis of keynotes & key discussion panels: https://lnkd.in/e8yj2CeN 💼 Pierric Duthoit’s career includes significant roles at major tech companies; he was previously the Country Business Director for Meta (formerly Facebook) in France and also held executive positions at Google. He is the Chief Digital Officer at Coty, a leading global #beauty company known for pioneering innovations in the #fragranceindustry, such as marketing novelties and influential scents. 🔎 Key insights from the keynote: - Having a strong #datainfrastructure means focusing on building a robust #datastack, beginning with the #GoogleMarketingPlatform for collecting and owning digital #data, centralized in Google #Cloud to drive efficiency and smart segmentation. - #AI is leveraged to improve sales analytics and better understand consumer behaviors, enhancing #marketing effectiveness through data-driven insights. - A key objective is to ensure consistent adoption of #technologicaltools and analytics solutions across various brands and markets, supporting data-driven decision-making at all levels. - This dashboard tracks brand health and metrics across social media and search platforms, providing actionable insights and connecting KPIs to business outcomes. - The dashboard includes AI-driven indicators that show the intensity and timing of KPIs' impact on sales, helping marketers prioritize their focus areas. - The dashboard also offers competitive #performanceinsights, allowing marketers to benchmark Coty’s brands across categories and geographies. - Future enhancements focus on integrating multiple #marketinglevers and using causality models to predict advocacy and sales impacts. The vision is to make data-driven, predictive decisions to improve targeting, resource use, and overall marketing efficiency. 🗣 “We can't get there unless we go through all this journey of building and understanding each of the steps of these causalities and the cleanliness of the data stack,” explains Pierric. 👉 Watch all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47 

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"New" Economy turning "Old": Facebook to buy Luxottica/Essilor? Facebook owner Meta has explored a multibillion-euro investment in eyewear group EssilorLuxottica, as the social media platform intensifies its push to develop smart glasses. The Silicon Valley company has considered taking a small stake in the €87bn Franco-Italian group. The move comes as Meta has been holding talks with EssilorLuxottica to deepen their existing collaboration following the successful launch of a revamped version of their “Ray-Ban Meta” smart glasses last year. Meta’s chief Mark Zuckerberg has spent billions of dollars in recent years to enter the wearable technology market, such as by creating virtual reality headsets. Meanwhile, Paris-listed EssilorLuxottica has also pushed for deals that can attract a new generation of shoppers. There is no guarantee that any investment will take place, said the people close to the talks. Meta has been working with Morgan Stanley on the matter. Just to remind everybody: this is almost a decade after Google halted production of its $1,500 Google Glass headsets over privacy concerns.  #openinnovation #innovation #disruption Mind the Bridge Financial Times

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🌟 What happens when you mix fashion and tech? You get the #VogueBusiness and #Google #AI Summit 🌟 Very honored to be invited to the summit on Friday at Google France offices in Paris. The event was an incredible platform to explore how #ArtificialIntelligence is revolutionizing the luxury industry. Here are some key highlights and insights from the event: 🎤 Summit speakers: Axel de Goursac: Director of AI Factory, LVMH Group Joëlle Barral: Senior Director of Research and Engineering, Google DeepMind Yasmin Topia: CEO, Sociate AI Maxime Patte: CEO and Co-Founder, Veesual Lucas Patricot: Co-Founder, FAUME Audrey-Laure Bergenthal: CEO and Founder, EUVEKA Moderated by: Anusha Couttigane: Head of Advisory, Vogue Business Maghan McDowell: Senior Innovation Editor, Vogue Business Laure Guilbault: Paris correspondent, Vogue Business SUMMIT INSIGHTS: #Fashion and #Technology Integration: 🧵 88% of luxury shoppers engage with brands on 5+ digital platforms 🧵 60% expect more AI engagement in fashion over the next three years 🧵 AI is seen to improve brand craftsmanship (50%) and make designers more forward-thinking (53%) #Segmentation in #AIAdoption: 🌌 Purists (60%): Value authenticity and craftsmanship 🌌 Activists (15%): Prioritize sustainability and social impact 🌌 Expressionists (25%): Seek self-expression and unique designs #AITools and #ConsumerEngagement: 🛠️ Purists: Personalized AI recommendations (60%) 🛠️ Activists: AI enhances sustainability (50%) 🛠️ Expressionists: Unique AI-generated designs (50%) #SalesAI and #Marketing: 📊 Personalized deals can increase Purist spending by 17% 📊 Sustainable fabrics can boost Activist spending by 18% 📊 Customized design solutions can raise Expressionist spending by 16% #GenerativeAI and #Creativity: 🧠 Generative AI creates new content based on examples 🧠 Enhances customer service, design, and sustainability 🧠 AI tools can translate into 110 languages and accelerate scientific research #AIDesign and #CustomerExperience: 🤖 Joëlle Barral (Google DeepMind): AI helps in predicting protein structures, aiding drug discovery, and upcycling plastic waste for sustainability 🤖 Sociate AI: Developed the world’s fastest learning AI for fashion, enhancing online shopping experiences by learning and adapting in real-time 🤖 Euveka: Utilizes AI and robotics to create adaptive mannequins for all body types, reducing returns and improving production processes AI in #Luxury Brands: 🏆 LVMH's AI Factory: Enhances customer experience and product desirability, helping client advisors identify high-potential customers and optimize sales forecasting and logistics 🏆 Veesual: Uses AI for fashion image generation, enriching e-commerce and client engagement with tailored content 🚀 Your Turn: How is AI transforming the luxury industry? Share your thoughts in the comments! #GoogleAI #AInews #Innovation #LuxuryTech #WomeninTech #Paris #Frenchtech

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#Fashion_Revolution (FR), a global collective advocating for #transparency in the fashion industry, began after the tragic Rana Plaza factory collapse in Bangladesh in 2013, which resulted in over 1,100 deaths. Marking its tenth anniversary, FR's Fashion Revolution Week highlights the ongoing #WhoMadeMyClothes campaign, which promotes awareness of clothing production and supply chain ethics. This campaign, now reaching over 75 countries, has influenced numerous retailers to disclose their supplier details and prompted FR to publish an annual Fashion #Transparency Index evaluating 250 brands on their #environmental and operational practices. #fashionrevolution #WhoMadeMyClothes #transparency 👇🏻👇🏻👇🏻

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One day after EssilorLuxottica announced its deal to acquire Supreme from VF Corporation, Meta, Facebook's owner, is in talks to acquire a stake of about 5% in the eyewear company. Based on recent market value, a roughly 5% stake could be valued at around $5 billion, a relatively small for Meta, given its market value of around $1.2 trillion. EssilorLuxottica makes Meta's Ray Ban smart glasses and sales of the glasses have exceeded expectations. The devices, an important part of Meta’s hardware strategy, allow users to take photos and listen to music with the frames of their glasses, among other features. Maintaining ties with Luxottica is crucial for the success of smart glasses devices and the company’s ambitions to build the so-called metaverse, which is a term used to describe people interacting in a 3-D version of the internet simultaneously. A third generation of Ray-Ban Meta glasses, expected to include a small screen display, is expected to be ready for consumers in time for the 2025 holiday season. The allure of Luxottica’s Ray-Ban brand is important to the success of a tech device that users are expected to wear on their faces. Luxottica’s ownership of LensCrafters, the prescription-eyewear retailer, also plays a key role in selling the Ray-Ban Meta to users who require prescription lenses. The two companies began working together several years ago for the release of the first generation Ray-Ban Stories smart glasses, which went on sale in 2021. The initial device struggled to catch on with consumers, and among the glasses that were sold, only 10% of the Ray-Ban Stories were actively used by their purchasers. The second-generation Ray-Ban Meta glasses went on sale in September and have done significantly better than their predecessors. The Ray-Ban Meta glasses operate more quickly and have better cameras than their predecessor. The Ray-Ban Meta also includes nascent generative #AI technology that allows users to ask the device for information about the things in front of them, such as the breed of a cat. The Ray-Ban Meta glasses have proven popular for users who want to shoot hands-free videos of their children playing and first-person videos of themselves while going on roller coasters or riding bikes. Meta hasn’t said how well the Ray-Ban Meta glasses have sold, but CEO Mark Zuckerberg said in April that the device was doing well and that a market for that type of device was developing sooner than he would have expected. Meta sells its own devices to employees at a discount, and offers the Ray-Ban Meta glasses at a 15% discount with a limit of 3 pairs per employee. The new glasses have proven so popular internally that some employees have tried to get extra pairs from their colleagues after hitting the 3-pair limit. #strategy #technology #smartdevice https://lnkd.in/ePwG-bSc?

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For those who missed the Worldwide Talks organized by FASHINNOVATION last week in New York, you can catch up via the link below. While all the panels offer valuable insights, if you're specifically interested in AI in fashion, skip ahead to 2:02:00 for an engaging discussion. It's always a pleasure to share our savoir-faire and learn about innovative initiatives that are reshaping the future of fashion. Yuliya Raquel,Jade ScipioniSuna Hasan Marcelo Martins Guimaraes, Jordana Guimaraes, Gustavo Santos imki | Augmented creativity Stéphane Galienni

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