Ishika Diwan’s Post

Some of the best companies online are so grounded in their own vibe that they've stopped adopting the energy of other brands. While others sweat it out across socials to appear more relatable, they only end up sounding the same. The ones choosing to build character for who they are stand out above the rest, escaping any slight thought of competing with the others. They have more to discuss than just jumping on to the comment section and following the next trend. Why? Well ... like me and you, they have more to show as they build relationships with their communities. 1) They haven't settled with being another logo on the internet. 2) They are happy to admit when they get it wrong because being imperfect is who we all are. 3) They go beyond romanticising what they do and invite their communities to collaborate, critique and build together. 4) They acknowledge that they need the people just as much as they are required. 6) They consciously try to show what is happening in the business, rising above the usual talking about themselves and nothing else. When who they are is just the tip of the iceberg, you know they will always surprise and delight you whenever you come across them online.

This is the way. Taglines have been exhausted. We’re in an age where it’s not enough for a brand to announce what they stand for—they need to offer ways to experience it. It’s time to personify a brand’s identity through characters and materialise their culture and values through worlds. As brands expand into virtual spaces to seek younger audiences, this will become essential for driving new revenue streams and staying relevant. #brands #marketing #avatars #virtualworlds

BRAND IS DEAD. LONG LIVE CHARACTER. I just came out of a live video presentation by Miami Ad School with Andy Pearson VP of Creative from Liquid Death and it got me thinking about the landscape of brands in Jamaica and how this concept could revolutionize local marketing strategies. Jamaica’s culture is rich with characters—whether in our music, our sports, or our everyday interactions. In today's world, it’s clear that what resonates more powerfully is character—a unique personality that goes beyond a logo or tagline. Its time to consider the characters we want to emulate and allow room for more fun and spontaneity in our marketing. Incorporating character into branding isn’t just about being different for the sake of it; it’s about evolution. It’s about stepping into the future of marketing, where the lines between brand and character blur, allowing for a more engaging and dynamic relationship with consumers. I'm looking forward to seeing more character and less 'corporate'.

Very interesting take on Brand vs Character marketing.

Character Building Goes Hand In Hand With Representing what a Brand stands for with no filters. Correct me if I am wrong Andy Pearson, building character allows you to showcase multiple sides and personalities which you want Liquid Death to be associated with. Which would certainly not be possible when we are directly building a brand with a set Brand Guidelines. Furthermore, I believe that building a Character and Building a Personal Brand is alike in a sense. What are your thoughts on this? #liquiddeath #branding #character #personality #buildbrand #agency #strategy #marketing

Marketing's tricky. It's necessarily done by creative people 🎨 , but brands build their strength through consistency 🔁 . The challenge, for me, is to think of a brand like a Beckett play. (You have your homework, everyone. Go read the stage directions in a Beckett play, and understand the estate will SHUT YOU DOWN if you do not follow them to the letter.) You have to find ways to be creative within real constraints—what we Beckett lovers call "finding infinity on the end of a pin." ✨ The bottom line? (And what I have to remind myself every day?) 📌 Resist reinvention unless you're actually reinventing. Define your brand world carefully and completely. Standards and messages, voice and behavior, point of value and point of view, all of it. THEN you can free your creativity—without weakening your brand's foundation. 💪

Here is an excellent article on branding written by Lindsay Kramer Choose a brand that looks polished and cohesive. Support of marketing efforts: With a clear brand, your marketing campaigns will resonate more effectively. A well-defined brand voice and image make it easier to create compelling content that speaks directly to your audience. Increased business value: Strong branding can enhance your business’s overall value and provide leverage during negotiations, whether you’re looking for investors or considering a sale. Simplified decision making: For consumers bombarded with choices, a strong brand cuts through the noise. It simplifies their decision-making process, making it easier for them to choose you over a competitor.

Marketing is crucial but not before branding baby. Please get to know your brand so you can have something to market. Everything centers around it. Branding is even distinguished down to how you answer the phone when someone calls. Understand this. It’s the first priority!

Branding and marketing in a nutshell. People never buy product. People buy people People buy story People buy belief People buy emotions People buy fear People buy desire People buy status People buy experience People buy convenience People never buy product.

Branding vs. Marketing: What's the Difference? Branding is about crafting your identity—values, purpose, design—it’s consistent, recognisable. Marketing, on the other hand, helps you connect with customers, evolving to meet their needs and trends. Think of branding as your long-term identity, while marketing tactics adapt to the moment. Still, both are crucial for success; marketing grabs attention, but branding attracts and retains the right audience, fostering growth. Have questions about marketing your brand? We’ve got you covered!