Ilya Nemchik’s Post

If you're in PPC & Google Ads specifically, this is a really heavy article. Even from doing PPC for years, this took me 3 reads of this article to really comprehend how keyword prioritization works in today's landscape. Thanks to Ginny Marvin for putting this together. Super helpful for understanding how to prioritize your campaigns, and structure given the intermingling of Google Search and Google PMax campaigns. I can't believe I read this on a Friday afternoon.... this part was interesting to me and now makes more sense.. Some of prioritizing is not just the keyword, but... "Relevance is determined by looking at: The meaning of the search term. The meaning of all the keywords in the ad group. The landing pages within the ad group." https://lnkd.in/gaJCZ_DU #ppc #googleads

📈✨ Guide to Keyword Prioritization & New Query Matching Controls in Google Ads! 🚀🔍 Are you ready to supercharge your Google Ads campaigns? Get ready to dive into the world of keyword prioritization and discover the latest query matching controls that are transforming how advertisers steer traffic and win auctions. Whether you're a seasoned pro or just starting out, understanding these updates will help you maximize your ad performance and ROI. What's Inside: 🗝️ Keyword Prioritization: Learn how Google Ads prioritizes keywords, enabling you to strategically select which ones to target in each auction. Discover how to refine your bidding strategies for maximum impact. 🔄 New Query Matching Controls: With Google's latest query matching controls, you can now fine-tune your campaigns like never before. These controls give you greater precision in matching user queries to your ads, ensuring your message reaches the right audience. Why It Matters: Effective keyword prioritization and query matching are the backbone of any successful Google Ads campaign. With the right approach, you can improve your ad relevance, reduce wasted spend, and drive higher-quality traffic to your site. Don't Miss Out: Check out the amazing article by Ginny Marvin, where she breaks down these new features and shares actionable insights to help you navigate the changing landscape of paid search. 📚 🔗 Read the Full Article Here: https://lnkd.in/dsdU7u3Q Boost Your Campaign Performance: The future of digital advertising is here, and it's time to harness these advanced tools to take your campaigns to the next level. Embrace the power of keyword prioritization and query matching controls to unlock new growth opportunities and achieve your marketing goals! 💪📊 #GoogleAds #KeywordStrategy #DigitalMarketing #PaidSearch #AdTech #SEJ #PPC #MarketingTips #QueryMatching #KeywordPrioritization #GinnyMarvin #AdCampaigns #GoogleMarketing

Keyword research is the starting point for Google Ads. Without it, you’re likely to fail. However, most people do it wrong. Here’s why: ❌ They only do keyword research BEFORE they launch their campaigns. Pre-launch research is important, but there’s no way you can find every keyword. Plus, you don’t know which keywords will convert or not. The most important keyword research actually happens AFTER you launch your campaigns. ✅ Here’s how to do post-launch keyword research: 1. Launch your campaigns 2. Check your search term reports 3. Add new relevant/converting terms The way people search, changes every day. There’s a lot of gold in your search term reports... So spend a lot of time analyzing them post-launch. p.s. don’t forget about Dynamic Search Ads! ↓ If you enjoy these small pieces of advice, consider subscribing to my weekly newsletter. I share practical Google Ads tips to help you scale your accounts. → Join 16.700+ PPC experts here: https://bit.ly/ppcedge2

Do You Know What is Google Ads Keywords match and Keyword Match types? Here Is The Some Information About it. #DigitalMarketing, #Keywordsmatch types, #GoogleAds Subhash Mangalam Vaishnavi Anney Google Ads keyword match refers to the way Google matches keywords in an advertiser's account to search queries entered by users on Google. The keyword match type determines how closely the search query must match the keyword in order for the ad to be triggered. Here are the Google Ads keyword match types: ➡ . Exact Match (denoted by [ ]): The search query must be identical to the keyword, including the same words, order, and spelling. Example: [buy shoes online] ➡. Phrase Match (denoted by " "): The search query must contain the exact phrase, including the same words and order, but can include additional words. Example: "buy shoes online" ➡. Broad Match (denoted by no symbol): The search query can contain the keyword in any order, with additional words, and can be pluralized or modified. Example: buy shoes online ➡. Broad Match Modifier (denoted by +): The search query must contain the core words, but can be modified with additional words, and can be pluralized or modified. Example: +buy +shoes +online ➡. Negative Match (denoted by -): The search query cannot contain the negative keyword. Example: -free Understanding keyword match types is crucial for effective Google Ads campaign management, as it helps advertisers control which search queries trigger their ads and ensure relevant traffic to their website.

PPC Keyword Research for Google Ads #brief Search queries typically fall into three categories: 1️⃣ Informational: how to, what, when, etc. 2️⃣ Orienting: best, review, compare, etc. 3️⃣ Transactional: product searches, price, buy, etc. Not all searches hold the same value! Visitors from transactional queries have a higher intent to convert, making them more valuable than informational queries. Since you’re paying for every click, it makes sense to target searches with the highest conversion potential. Transactional queries offer the best opportunities for paid ads, while informational searches often see limited or no ads, as Google has found users rarely click on them. Steps for effective keyword research: 1️⃣ Identify seed keywords – Start with phrases describing your product or category. Check your website for page titles, product names, and categories. 2️⃣ Use keyword tools to find search volumes, export relevant keyword ideas, and analyze them later. 3️⃣ Refine your keyword list – Narrow down the options and create ad groups. Branded and product keywords are usually straightforward, but generic keywords will require more time and effort to optimize. Free Keyword Tools are listed in the comments 👇 Thoughts? #PPC #GoogleAds #Keywords #KeywordResearch

Your guide to Google Ads keyword terminology https://lnkd.in/eXJhVm3D #Contentmarketing #Socialmediamarketing #Digitalmarketing

What if you have 5 keywords in your Google Ads account all eligible for the same search query? Google's keyword prioritization methodology is complex. Last week, Ginny Marvin wrote an EXTENSIVE article on keyword prioritization and new AI-based relevance matching. Here are my personal takeaways 👇 🔷 Use #Pmax search themes to fill gaps instead of duplicating keyword match types 🔷 Misspellings as negatives won’t block correctly spelled queries, but correct spellings as negatives will block their misspelled queries 🔷 If you have the broad match campaign setting enabled, the broad match keyword will be treated as exact match if it's an identical query 🔷 Exact match keywords are not "cheaper" than broad or phrase match 🔷 Quality score is based on historical impressions for "identical" searches of your keyword, so match type doesn't matter and non-identical searches aren't factored. (I didn't know this❗) 🔷 Good hack to check if a word will be considered a misspelling of your keyword is to perform a Google search and see if it returns "These are results for" the spell-corrected query. Given how many layers there are to prioritization of keywords, this is all the more reason to consolidate your ad account to house conversion data together and improve your chances of winning auctions. What do you think about how Google prioritizes keywords and their relationship with Pmax? #ppc #sem #googleads #sea ==== ♻️ Repost to share with your network if you found this valuable 💡Hit "follow" for more practical PPC tips, tactics, and updates like this

I love keyword research - it’s my favourite part of campaign setup and management. I’m definitely old school on this one! Also trawling through the Search Query Report to find gems. That being said it’s also a good idea to use Google Trends to cross reference keywords to see patterns in user searches, product popularity, brand and competitor monitoring. I find the Keyword Tool limited when looking for real time, up to date data. Using Google Trends is also a great way to get a jump on competitors around peak seasons, key events etc…. Thanks for sharing Collin Slattery @GoogleTrends @KeywordResearch

Free Keyword Research Tool From Trellis! Keyword research is a vital component of any successful marketing campaign. By analyzing the words and phrases that your target audience uses online, you gain a deeper understanding of your market and can optimize your content accordingly. This process not only enhances campaign performance but also aligns your PPC strategy with user search intent, driving qualified leads and maximizing ROI. Don't overlook the importance of keyword research - it's the key to reaching your goals and achieving success in your marketing efforts. A little keyword research never hurt a campaign. Checkout our free tool here! https://hubs.ly/Q02rZYQK0

What is Keyword Planner in Google Ads? - The Google Keyword Planner is the tool you need to use to research keywords. • It allows you to see search volumes, costs and competition levels of potential keywords. • It also allows you to discover new keywords. - There are 2 options in the keyword planner. • Discover new keywords. • Get search volume and forecasts. • Both can be useful tactics for keyword research. - Discover New Keywords: • Discover new keywords allows you to enter sample keywords or your website URL. • Google will then use that data to find relevant keywords for you to target. • However, many of the suggested keywords won't be relevant. - Get Search Volumes: • 'Get search volumes and forecasts' allows you to get keyword data from an existing list of keywords. • To get an existing list of keywords you'll need to generate a keyword list yourself. Tags: #googleppcads, #googlesearchads, #googleads, #digitalmarketing, #advertising, #marketing, #sem, #googledisplayads, #googlebannerads, #googleshoppingads, #videoads #googleadvertising, #localgoogleadsservice #advertiseongoogle #googleadskeywordplanner #googleadsspecialist #googleadsexpert #googleadsagency #googlelocalserviceads #googleadcampaignmanager #googleadshelp #googleadsforsmallbusiness #googleadwordscampaign #googlemybusinessads #googlelocalleads #localadservices #cleaningservicebusiness #paidadsservice