🪐 Founder, RevAmp | Profitable Growth With Google & Pinterest Ads | Ex-Google, Ex-Pinterest
What if you have 5 keywords in your Google Ads account all eligible for the same search query? Google's keyword prioritization methodology is complex. Last week, Ginny Marvin wrote an EXTENSIVE article on keyword prioritization and new AI-based relevance matching. Here are my personal takeaways 👇 🔷 Use #Pmax search themes to fill gaps instead of duplicating keyword match types 🔷 Misspellings as negatives won’t block correctly spelled queries, but correct spellings as negatives will block their misspelled queries 🔷 If you have the broad match campaign setting enabled, the broad match keyword will be treated as exact match if it's an identical query 🔷 Exact match keywords are not "cheaper" than broad or phrase match 🔷 Quality score is based on historical impressions for "identical" searches of your keyword, so match type doesn't matter and non-identical searches aren't factored. (I didn't know this❗) 🔷 Good hack to check if a word will be considered a misspelling of your keyword is to perform a Google search and see if it returns "These are results for" the spell-corrected query. Given how many layers there are to prioritization of keywords, this is all the more reason to consolidate your ad account to house conversion data together and improve your chances of winning auctions. What do you think about how Google prioritizes keywords and their relationship with Pmax? #ppc #sem #googleads #sea ==== ♻️ Repost to share with your network if you found this valuable 💡Hit "follow" for more practical PPC tips, tactics, and updates like this
Keywords still hold value, their role is now more important and interdependent with other factors!