Miles McNair’s Post

Do You Know What is Google Ads Keywords match and Keyword Match types? Here Is The Some Information About it. #DigitalMarketing, #Keywordsmatch types, #GoogleAds Subhash Mangalam Vaishnavi Anney Google Ads keyword match refers to the way Google matches keywords in an advertiser's account to search queries entered by users on Google. The keyword match type determines how closely the search query must match the keyword in order for the ad to be triggered. Here are the Google Ads keyword match types: ➡ . Exact Match (denoted by [ ]): The search query must be identical to the keyword, including the same words, order, and spelling. Example: [buy shoes online] ➡. Phrase Match (denoted by " "): The search query must contain the exact phrase, including the same words and order, but can include additional words. Example: "buy shoes online" ➡. Broad Match (denoted by no symbol): The search query can contain the keyword in any order, with additional words, and can be pluralized or modified. Example: buy shoes online ➡. Broad Match Modifier (denoted by +): The search query must contain the core words, but can be modified with additional words, and can be pluralized or modified. Example: +buy +shoes +online ➡. Negative Match (denoted by -): The search query cannot contain the negative keyword. Example: -free Understanding keyword match types is crucial for effective Google Ads campaign management, as it helps advertisers control which search queries trigger their ads and ensure relevant traffic to their website.

Explore a diverse array of powerful keyword research tools to elevate your search engine optimization efforts. https://shrsl.com/4jqxf #PaidPartner Uncover valuable long-tail keywords that can significantly boost your online visibility across various platforms such as Google, Bing, Amazon, and Instagram. These free tools offer a comprehensive range of features to help you identify untapped keyword opportunities and stay ahead of the competition. In today's digital landscape, keyword research is essential for driving targeted traffic to your website and increasing your online presence. By utilizing these diverse tools, you can access valuable insights into user search behavior, trending topics, and competitive analysis. This data empowers you to create compelling content that resonates with your target audience and drives organic traffic to your site. Additionally, these keyword research tools provide valuable metrics and statistics to help you measure the effectiveness of your SEO strategies. By tracking key performance indicators such as search volume, competition level, and keyword difficulty, you can optimize your content for maximum visibility and engagement. Stay ahead of the curve with these free keyword tools and unlock the full potential of your online marketing efforts.

Keyword Research for Google Ads: Tools and Tips for Finding the Best Keywords 🔑 The foundation of any successful Google Ads campaign is effective keyword research. Finding the right keywords ensures that your ads reach the right audience at the right time. Here’s how you can find the best keywords for your campaigns: 🛠️ Top Tools for Keyword Research: 1. Google Keyword Planner: The go-to tool for Google Ads. It provides keyword suggestions, search volume data, and estimated bid costs. Use it to discover new keywords and assess their potential. 2. SEMrush: A comprehensive tool that offers keyword research, competitive analysis, and insights into what your competitors are bidding on. Great for finding opportunities you might have missed. 3. Ahrefs: Known for its backlink data, Ahrefs also has a powerful keyword research tool. It provides search volume, keyword difficulty, and click-through rate (CTR) metrics. 4. Ubersuggest: A user-friendly tool that offers keyword suggestions, search volume, and content ideas. It’s particularly useful for finding long-tail keywords. 5. AnswerThePublic: This tool visualizes search queries and provides insights into what people are asking online. It’s perfect for discovering question-based keywords that can target specific user intents. 6. Google Search: I personally love and use the google search to find out new and bottom of the funnel keywords. These keywords are very effective and people are actively searching for them! #GoogleAds #KeywordResearch #DigitalMarketing #PPC #MarketingTips #SEO

How to find high-converting keywords that your competitors are too lazy to target. Sounds impossible, right? It’s not. Step 1: Start with Amazon’s auto-suggest feature. It’s a goldmine. Step 2: Type in your product’s main keyword. Note the suggestions. Step 3: These are real searches from real customers. Use them. Step 4: Next, use a keyword research tool. I recommend Helium10. Step 5: Enter your main keyword. You’ll get hundreds of suggestions. Step 6: Look for long-tail keywords. They’re less competitive. Step 7: Check the search volume. Higher is better. Step 8: Also check the competition score. Lower is better. Step 9: Pick keywords with high volume and low competition. Step 10: Use these keywords in your PPC campaigns. Step 11: Monitor the performance. Adjust as necessary. Step 12: Repeat the process. Always be optimizing. - Your competitors won’t do this. It’s too much work. - But you’re not them. You’re smarter. You’re hungrier. - And now, you’re better equipped. Go get those sales. P.S. Remember, data is your friend. Use it, learn from it, grow. ______________________________________________ ♻Repost if you found value! 📌Get Your FREE PPC Audit Now (Private Message)!

Google search console in my opinion is one of the most underrated keyword research tools you have when it comes to PPC. Here's a common process people use to do keyword research for Google ads: 1 - Look at all the products or services that may be relevant. Use seed keywords in Keyword Planner to formulate a plan. 2 - Spend hours trawling through the irrelevant keywords. 3 - Upload the cherry-picked keywords into the account. 4 - Go through the search terms report to mine for other relevant keywords that are converting. The above process can take a lot of time. If you have Google Search Console: → You save time by getting access to real time data, and 'actual search volume' - keyword planner is mostly historical search data and has a lot of inconsistencies. → From my experience a lot of the keywords will be highly relevant, and can be added into your PPC campaigns. → You can use the insight to drive your SEO campaigns forward as you will have a large crossover to which terms work. If you're not using search console for keyword research, or are running Google ads campaigns without it plugged in, I would 100% advise you do. #ppctips #ppcstrategy #googleads

Expanding your keyword list in Google Ads can unlock new opportunities for growth, but it needs to be done carefully to maximize results and minimize wasted spend. Here are my top tips to ensure your keyword expansion is a success: 📌 Put All Your New Keywords into a Test Campaign Creating a separate test campaign for your new keywords allows you to manage budget allocation specifically for this test. This way, you can monitor performance without affecting your existing campaigns, making adjustments as needed. 📌 Keep a Close Eye on Keyword Cannibalization Keyword cannibalization happens when your new keywords compete with existing ones for the same search terms, driving up costs and diluting performance data. In Google Ads, you can identify this by checking your search terms report and finding multiple keywords that are triggering the same search queries. 📌 Control Your Starting Bids with Enhanced CPC Starting with Enhanced CPC bids gives you a balance between manual control and automated optimization. It helps you understand what you'll be spending on these keywords while allowing Google's algorithm to adjust bids for higher conversion likelihoods. 📌 Ensure Your Negative Keyword Lists Are Applied Don't forget to add your negative keyword lists to your new campaign. Block irrelevant searches and save yourself money. A tip here to create a generic negative keyword list that you can apply to your entire account. 📌 Implement Automated Rules and Scripts Google scripts have been a huge help in auditing our accounts. A big shout-out to Marius Blau for creating an awesome script that allows you to easily compare your new keywords' performance against the rest of your account. --- By following these tips, you can expand your keyword list with confidence, knowing you're set up for optimal performance. Remember, continuous monitoring and optimization are key to successful Google Ads campaigns. Have any other tips for keyword expansion? I'd love to hear them!

How to find high-converting keywords that your competitors are too lazy to target. Sounds impossible, right? It’s not. Step 1: Start with Amazon’s auto-suggest feature. It’s a goldmine. Step 2: Type in your product’s main keyword. Note the suggestions. Step 3: These are real searches from real customers. Use them. Step 4: Next, use a keyword research tool. I recommend Helium10. Step 5: Enter your main keyword. You’ll get hundreds of suggestions. Step 6: Look for long-tail keywords. They’re less competitive. Step 7: Check the search volume. Higher is better. Step 8: Also check the competition score. Lower is better. Step 9: Pick keywords with high volume and low competition. Step 10: Use these keywords in your PPC campaigns. Step 11: Monitor the performance. Adjust as necessary. Step 12: Repeat the process. Always be optimizing. - Your competitors won’t do this. It’s too much work. - But you’re not them. You’re smarter. You’re hungrier. - And now, you’re better equipped. Go get those sales. P.S. Remember, data is your friend. Use it, learn from it, grow. ______________________________________________ ♻Repost if you found value! 📌Get Your FREE PPC Audit Now (Private Message)! ______________________________________________

Free Keyword Research Tool From Trellis! Keyword research is a vital component of any successful marketing campaign. By analyzing the words and phrases that your target audience uses online, you gain a deeper understanding of your market and can optimize your content accordingly. This process not only enhances campaign performance but also aligns your PPC strategy with user search intent, driving qualified leads and maximizing ROI. Don't overlook the importance of keyword research - it's the key to reaching your goals and achieving success in your marketing efforts. A little keyword research never hurt a campaign. Checkout our free tool here! https://hubs.ly/Q02rZYQK0

The Importance of Keyword Research in Google Ads! 🌟 If you’re running Google Ads, the foundation of your success starts with keyword research. Think of keywords as the bridge between what users are searching for and the products or services you offer. Here’s why nailing your keyword research is crucial: 🔍 Targeted Reach: When you choose the right keywords, your ads appear in front of the right people—those already interested in what you’re offering. This maximizes your chances of conversions. 💸 Cost-Effective Campaigns: Effective keyword research helps you avoid wasting budget on irrelevant clicks. Instead, you’re investing where it counts, with high-intent keywords that bring you closer to your ideal customers. 📈 Better Quality Score: Relevant keywords contribute to higher quality scores, leading to better ad placements and lower costs per click (CPC). It’s a win-win! 🚀 Competitor Advantage: Analyzing and selecting keywords strategically can give you the edge over competitors bidding for similar terms. Your keyword choices can make or break your campaign! Start with robust keyword research to optimize performance, drive conversions, and boost ROI. Want to learn keyword research? Let’s chat! 👋 #GoogleAds #DigitalMarketing #KeywordResearch #PPC #MarketingTips #GoogleAdsStrategy #LeadGeneration #MarketingROI #OnlineAdvertising #BusinessGrowth

Need some inspiration for your 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵? Here’s a quick tip to get some new ideas 💡 Use the URL function in the keyword planner. This function scrapes the content of your website and gives you keyword ideas. I like to use it for single landing pages instead of the whole website. This gives me specific suggestions. How to use: 1. Go to your Google Ads account 2. Click on tools > planning > Keyword Planner 3. Click on “start with a website” 4. Select the language and location (below URL field) 5. Copy and paste a landing page URL  6. Select “use only this page” 7. Click on “get results” Tip: Use the Keyword Planner in an account with active campaigns. Otherwise, your avg. monthly searches column will give broad ranges, such as 10-100 and 100-1k, instead of specific search volume estimations. What's your method for discovering new keyword ideas? #googleads #keywordresearch #searchcampaigns