Ian Simpson’s Post

Retail Media Monthly - Back to school with laptop brands Laptop brands went all-in on Retail Media this #BackToSchool season, generating impression levels that even outpaced Black Friday '23, surging to 366M in August. In fact, for five of the leading advertisers, Retail Media accounted for more than half of their total digital impressions for the month, with Lenovo gaining almost 98% of their impressions from Retail Media Networks. But, as hard as they try, no one can seem to take a bite out of Apple as the laptop advertiser led with 104M impressions across 3 different RMN's. Want to see more Retail Media Insights, and what RMN's topped the list to reach those back-to-school teenage techies? Check out our latest blog post: https://ow.ly/PjVi30sHi0j #BackToSchoolAdvertising #RetailMedia #RetailMediaNetworks

Retail Media Monthly - Back to school with laptop brands Laptop brands went all-in on Retail Media this #BackToSchool season, generating impression levels that even outpaced Black Friday '23, surging to 366M in August. In fact, for five of the leading advertisers, Retail Media accounted for more than half of their total digital impressions for the month, with Lenovo gaining almost 98% of their impressions from Retail Media Networks. But, as hard as they try, no one can seem to take a bite out of Apple as the laptop advertiser led with 104M impressions across 3 different RMN's. Want to see more Retail Media Insights, and what RMN's topped the list to reach those back-to-school teenage techies? Check out our latest blog post: https://ow.ly/QR1830sHhB0 #BackToSchoolAdvertising #RetailMedia #RetailMediaNetworks

Retail Media Monthly - Back to school with laptop brands Laptop brands went all-in on Retail Media this #BackToSchool season, generating impression levels that even outpaced Black Friday '23, surging to 366M in August. In fact, for five of the leading advertisers, Retail Media accounted for more than half of their total digital impressions for the month, with Lenovo gaining almost 98% of their impressions from Retail Media Networks. But, as hard as they try, no one can seem to take a bite out of Apple as the laptop advertiser led with 104M impressions across 3 different RMN's. Want to see more Retail Media Insights, and what RMN's topped the list to reach those back-to-school teenage techies? Check out our latest blog post: https://ow.ly/E4jn30sHpFS #BackToSchoolAdvertising #RetailMedia #RetailMediaNetworks

Retail Media Monthly - Back to school with laptop brands Laptop brands went all-in on Retail Media this #BackToSchool season, generating impression levels that even outpaced Black Friday '23, surging to 366M in August. In fact, for five of the leading advertisers, Retail Media accounted for more than half of their total digital impressions for the month, with Lenovo gaining almost 98% of their impressions from Retail Media Networks. But, as hard as they try, no one can seem to take a bite out of Apple as the laptop advertiser led with 104M impressions across 3 different RMN's. Want to see more Retail Media Insights, and what RMN's topped the list to reach those back-to-school teenage techies? Check out our latest blog post: https://bit.ly/4h1um0K #BackToSchoolAdvertising #RetailMedia #RetailMediaNetworks

Retail Media Monthly - Back to school with laptop brands Laptop brands went all-in on Retail Media this #BackToSchool season, generating impression levels that even outpaced Black Friday '23, surging to 366M in August. In fact, for five of the leading advertisers, Retail Media accounted for more than half of their total digital impressions for the month, with Lenovo gaining almost 98% of their impressions from Retail Media Networks. But, as hard as they try, no one can seem to take a bite out of Apple as the laptop advertiser led with 104M impressions across 3 different RMN's. Want to see more Retail Media Insights, and what RMN's topped the list to reach those back-to-school teenage techies? Check out our latest blog post: https://ow.ly/JxLc30sHpJ3 #BackToSchoolAdvertising #RetailMedia #RetailMediaNetworks

Excited to kick off back to school season with our newest partnership with Lenovo! 💻 As a leader in consumer electronics, Lenovo's very own Jessica Tomlinson will be hosting the live shopping event to inform, engage and interact with audiences who are shopping for tech essentials in one of the biggest retail holidays of the year: #BacktoSchool! 🔗 Curious to learn more about how live shopping and video commerce can magnify conversion for your brand? Let's chat! Link in comments. 🔗 Join the event to see video commerce live! Link in comments #RetailTrends #Retail #BacktoSchoolShopping #VideoCommerce #LiveShopping #LivestreamShopping

CSB 5210 Assignment #3 After reading "Why Brands Should Take Advantage of Product Placement" by Forbes.com, I found this is the best medium for long-term exposure and the most cost-effective. The best example I found of strategic product placement is Apple displaying their products in the show "The Big Bang Theory" from 2007 to 2019. I admire Apple's strategic placement because the consistent visibility of their products correlated to the tech-savvy lifestyle of the show. Through further research, I also discovered that in a movie or TV show, a villain or bad character can never openly possess an Apple Product. This tells me that Apple always wants its products to correlate in a positive light and be used beneficially. #marketing5210Fall2024 #CAUMarketing Check out the article below: https://lnkd.in/e3tTqm3i

Fear Less | Apple & The University of Alabama Losing up to nine items a day might seem like a common occurrence, but is it always our fault? Sometimes, everyday objects seem to devour our belongings, leaving us frustrated and disheartened. That's where Apple steps in, offering you the confidence to reclaim what is rightfully yours. With their innovative technology, Apple helps you avoid the horrors of losing your valuables, even in the smallest of places. This student campaign, aptly titled 'Fear Less,' emerged in the United States in February 2024. Crafted by the creative minds at The University of Alabama, it shines a light on the partnership between Apple and the university's ad school, showcasing their commitment to empowering consumers and alleviating everyday anxieties. Analyzing the effectiveness of this advertisement, one can observe its strategic use of empathy and practicality to resonate with the target audience. By addressing a common pain point - the fear of losing personal items - and offering a solution through Apple's products, the campaign not only promotes the brand but also establishes a sense of trust and reliability among consumers. Additionally, the collaboration between Apple and The University of Alabama demonstrates the power of partnerships in delivering impactful marketing messages that drive engagement and brand loyalty. #FearLess #Apple #UniversityofAlabama #advertisement #marketing #branding #empowerment #consumertrust #innovation #technology #lostitems #everydayproblems #storytelling #brandstrategy #digitalmarketing #marketinginspiration #connections #community #letsconnect  #valuesinadvertising #advertisingcampaign #creativity #strategicmarketing #brandloyalty #partnerships #consumerexperience #marketanalysis #targetaudience

🥊 Apple and Samsung are locked in a fierce battle for consumer attention, with recent ads making waves across the tech landscape. Samsung's response to Apple's misstep showcases the resilience of creativity in the face of adversity. At DMR, we're tracking customer sentiment and brand health with listening247 to provide actionable insights for brands navigating the competitive landscape. #BrandAnalysis #TechIndustry #listening247

In 2005, Apple's Mac sales were declining, and the company needed a fresh strategy. Enter the '𝗚𝗲𝘁 𝗮 𝗠𝗮𝗰' 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 in 𝟮𝟬𝟬𝟲, a revolutionary series of commercials that transformed Apple's reputation and boosted its market presence. The campaign featured 𝗝𝘂𝘀𝘁𝗶𝗻 𝗟𝗼𝗻𝗴 as the laid-back '𝗠𝗮𝗰' and 𝗝𝗼𝗵𝗻 𝗛𝗼𝗱𝗴𝗺𝗮𝗻 as the uptight '𝗣𝗖'. This clever personification highlighted the differences between the two products, with 'Mac' representing youthful creativity and 'PC' embodying outdated rigidity. The simple greeting, '𝑯𝒆𝒍𝒍𝒐, 𝑰'𝒎 𝒂 𝑴𝒂𝒄,' became iconic. Unlike typical attack ads, Apple’s approach was nuanced. The 'Mac' character offered sincere compliments and support to 'PC,' positioning Apple as the friendly, innovative, and approachable alternative. This tactic allowed Apple to 𝐬𝐮𝐛𝐭𝐥𝐲 𝐜𝐫𝐢𝐭𝐢𝐜𝐢𝐳𝐞 its competitors without appearing aggressive or arrogant. The results were astounding. Within a year, 𝗠𝗮𝗰 𝘀𝗮𝗹𝗲𝘀 𝘀𝘂𝗿𝗴𝗲𝗱, and the campaign’s staying power is evident even today. Plus, Apple ended up making 66 different TV spots for the '𝐺𝑒𝑡 𝑎 𝑀𝑎𝑐' 𝐶𝑎𝑚𝑝𝑎𝑖𝑔𝑛 in three years and companies don't run a campaign that isn't showing results. They became a part of popular culture, referenced in late-night shows and parodied by YouTubers. The 'Get a Mac' campaign didn’t just promote the Mac; it 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱 𝗔𝗽𝗽𝗹𝗲 as a brand—hip, creative, and reliable. It paved the way for Apple’s personal, innovative marketing style that continues to resonate with consumers. This campaign is a masterclass in 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, demonstrating the power of creativity and subtlety in building a brand's identity and consumer loyalty. #Marketing #Apple #TheMarketingSocietySRCC