Ian Godbold’s Post

Marketing & Digital Transformation Consultant - Velocity trading / Engagement marketing evangelist

4mo

New Video Alert: Mastering Q3 New Car Budgets – Part 1 In our latest video, we dive into essential strategies for achieving new car budgets in Q3. This is the first part of a two-part series where we cover: Visibility & Tracking: Learn the importance of daily tracking of order take against Q3 objectives. We explore how operations and marketing teams can work together to maintain this focus. Returning to Pre-COVID Best Practices: Discover the power of putting all new car stock online with multiple images and a detailed features-and-benefits video. This not only enhances your sales advisors’ video presentation skills but also boosts your online merchandising reach through indexed SRP and VDP pages. Competitive Offers: We discuss the importance of setting market-leading offers after a thorough review of both local and national competitors. Stay tuned for Part 2, where we’ll explore go-to-market strategies to drive lead volumes and meet your budget goals. Watch now to get ahead in Q3! Carwow Auto Trader UK Auto Trader Insight #AutomotiveIndustry #NewCarSales #Q3Goals #SalesStrategy #MarketingTips #OperationsExcellence #OnlineMerchandising #SalesTraining #DigitalMarketing #CompetitiveStrategy #CarDealers #CarDealerships #AutomotiveExcellence #Velocity

2 Comments

Transcript

Hello everyone, hope you're having a fantastic week. This is part one of a two-part video where we're going to be looking at new vehicle run rate. Now I'm gonna have the assumption that you've already done your VIP event or you've organized your VIP event, getting those consumers in for those all important appointments, those test drives and getting them into their next vehicle purchase. Now if you're not done that you need some help or assistance with that, please reach out. We can we can come and help you. We can even run it for you on the on. On the day. So let's have a quick look at their hints and tips #1 visibility need to ensure that your run rate, that your orders versus objective are reported on the daily sales or the daily DOC. And that's going out to the operators and going out to the marketeers so they can see how what they need to do to drive leads in order for you to get to that all important cue free budget, which of course contains plate change month. Now we're returning to pre COVID levels dealers now have. Physical new stock, not necessarily the right stock, but they do have stock so it's important we get those vehicles online now as you know we've used vehicles we have 30 plus images and a video and we get that to market very quickly get it amazes me sometimes when you go to a dealership and the pristine vehicle is sitting in the showroom is not even online. So let's get those images done and let's use it as a training tool for some of your sales advisors to do a features and benefits video and bring their skills up to up to. Faith, once you got your physical stock on, then look at your compound stock. It may be the same stock that still get it online, but just change the order of those images so it doesn't look like the same, the same list of vehicles when a consumer is looking through. Once you've got them online, you've got that benefit because your website and hopefully it should be optimized for something called SRP search results page and VDP vehicle detail page, which means you can have more pages indexed on Google, which is going to drive you more traffic, which is going to drive you. Late and hopefully going to drive you more sales the next part is said to choose a brand champion, a sales manager that knows the composites very well and knows how to get the most competitive offers and then work with marketing to look at what it looks like it's in the local area and also what it looks like for the national area that you can get those competitive offers in line with the stock that you have and the stock that you can get hold of once they go in place then formulate them and put them into an area in a website called a special category, which will generate one URL and you're going to. That for the next video, which is marketing, but also it's important because it's consumers can find those offers very easily and also the dealers can find those offers very easily. So in summary, make sure you've got your visibility, you got it on your doc, get all your physical stock live and also make sure you've got your competitors offers. And then we'll be ready for video 2 where we'll be looking how to take that to market, generate those leads and generate those sales to get you to that Q3 budget. Have a brilliant week. See you all again very soon.

4mo

Insightful and inspiring!

To view or add a comment, sign in

More Relevant Posts

vAuto by Cox Automotive

38,926 followers
5mo
Report this post
The past few years have shown you a unique type of new car market. But as we return to a pre-pandemic norm, you need to keep that new car profitability high. Pairing Autotrader US with vAuto Conquest™ and Intelligent Promotion can help keep you on that upward track. Check out this one-sheet that dives into how these solutions can ease your new car pains with a solid retail-based pricing and merchandising strategy. Download it here: bit.ly/4cZR6vv
Like Comment
To view or add a comment, sign in
Lectrium

2,598 followers
1w
Report this post
The attention economy is real! Getting traffic to your dealership Vehicle Detail Pages is tougher and more expensive than ever. Once shoppers are on your VDP, how are you engaging with them? Lectrium’s EV Range Map has proven to keep shoppers on your dealer VDPs longer, with better visuals and data for them to make an informed decision. Enhance VDPs, upgrade your merchandising tools, and optimize your website to drive the right results. Why not start with the EV Range Map? Get in touch with our team to get your demo today 👉 https://lnkd.in/dssSM_fn #electricvehicles #dealerships #marketing

7 Comments
Like Comment
To view or add a comment, sign in
Cars Commerce

40,479 followers
2mo
Report this post
🧠💸 Affordability is top of mind for many car shoppers right now. Win them over by addressing their concerns head-on with your digital marketing and website. From reframing your incentives to applying trade-in value at the beginning of payment calculations, our latest strategy guide breaks down how you can draw shoppers into your dealership by helping to answer their “can I afford it?” question higher up in the funnel. Check it out: https://lnkd.in/gUZcb398

Guide: Turn Affordability Concerns Into Conversions | Cars Commerce

https://www.carscommerce.inc

1 Comment
Like Comment
To view or add a comment, sign in
Autotrader US

37,693 followers
2mo
Report this post
Count down. Sales up. Make this a New (Car) Year to remember with proven advertising tactics to maximize your sales opportunities during these final months of the year. See how: https://cox.auto/uhxIS #autoindustry #coxautomotive #newvehicles #inventory #sales #advertising
Like Comment
To view or add a comment, sign in
Dealer Specialties

5,243 followers
2w
Report this post
Holiday car shopping season is here, which begs the question: Are your VDPs built to convert? If you're getting views but not gaining leads, you could just be a few simple tweaks away from success. Our merchandising experts have created a blueprint for building the ultimate VDP that engages, informs, and converts. It's totally free, and we hope it'll help you meet those EOY numbers. Check it out: https://hubs.ly/Q02ZwDFv0 #DigitalMarketing #CarSales #DealershipTips
Like Comment
To view or add a comment, sign in
Dealer Image Pro™ | Automotive Merchandising

3,262 followers
2mo
Report this post
When it comes to customers shopping online, it's crucial to maintain a uniform and high-quality presentation of your inventory across various platforms, be it your website or affiliated auto group sites. Dealer Image Pro ensures consistency by providing you with the tools and guidance to produce top-notch visuals for all your listings. #AutomotiveIndustry #CarDealership #CarSalesMarketing #DealershipMarketing #AutoSales #CarListings #CarDealerLife #AutomotiveSolutions
Like Comment
To view or add a comment, sign in
J&L Marketing, Inc.

5,799 followers
2mo
Report this post
💼 In the highly competitive automotive service industry, standing out is about more than just pricing. At J&L Marketing, we understand the value of adding unique services that cater to the needs of today’s busy lifestyles. 🚗 Whether it's pick-up and drop-off services, shuttle options, or ride share vouchers, these are not just perks but essential elements that differentiate your dealership. 🎯 Highlight these offerings in your advertising campaigns to show that you provide a full package of care and convenience—ensuring your customers always have an outstanding experience with your dealership. #AutomotiveService #CustomerExperience #DealershipMarketing #JLMarketing
Like Comment
To view or add a comment, sign in
Matthew S.

SVP, Zimmerman // Automotive Ad Guy // We drive dealers more traffic, more share, and more gross, with less headache.
3mo Edited
Report this post
🤜 2021: IF YOU HAVE IT, THEY WILL COME!!! EVERY DEAL IS CAKE AND WERE UP 300% IN GROSS! CUT EXPENSES 50% AND HAVEN’T HAD TO ADVERTISE AT ALL! 👀 2024: I HAVE IT, THEY AREN’T COMING, WE HAVEN’T ADVERTISED IN 3 YEARS, OUR FLOORPLAN COST IS UP 100%, OUR DATABASE IS DEAD, AND WE HAVE 120 DAYS SUPPLY! 💪 OUR DEALERS: We adjusted our inventory, acquisition, and pricing strategy in Q4 2023; we are consistent with advertising and branding; aggressively managed database and retention; and our PVR retail gross is steady. We are #1 in market share. 👉 You can still have record months as our dealers have. 👆 Consumers are still buying 15 million new cars at record transaction prices. Used car dealer revenue is stronger than pre-covid. 🤙 The winning dealers are appealing to the value shopper and providing much more than just a car transaction. 😮 They also advertise consistently. Zimmerman Advertising #branding #automotiveretail #digital #media
Like Comment
To view or add a comment, sign in
Asher Panian

Director Inside Sales - vAuto / HomeNet Marketing, Merchandising, iRecon & Stockwave.
6mo
Report this post
Let's talk about how we can help you Build on your Success.. Feel Free to message me to schedule time and we will share how our Intelligent Promotions Dealers are Standing Out and CAPITALIZING in Every Market !!!

vAuto by Cox Automotive

38,926 followers
7mo

Ready to outsell your new car competition? Your competition doesn’t stand a chance when you pair Conquest™ and Intelligent Promotion. You can use this double threat to build a solid retail-based pricing and merchandising strategy. That way, you can catch buyers’ eyes first and make the sale ahead of other dealers. Download the one-sheeter to see how these solutions can help you dominate your new car market. https://bit.ly/3UO6lQm #vAuto #carsales #dealerships #automotivesales #cardealers
Like Comment
To view or add a comment, sign in
Autotrader US

37,693 followers
7mo
Report this post
Wondering how you can turn used car shoppers into new car buyers? Find out what Vanessa Lynch, MBA Senior Strategic Sales Manager for Autotrader had to say on how to do that successfully in today's times. With affordability still a hurdle for today’s shoppers, and dealers facing inventory sitting, discover ways to increase consideration of used car shoppers who might not realize they can purchase new for the same monthly payment. https://cox.auto/ugUPL #automotiveindustry #advertising #marketing #sales

How to Turn Today's Used Car Shoppers into New Car Buyers - Fast Chats

5 Comments
Like Comment
To view or add a comment, sign in

Ian Godbold

7,578 followers

View Profile Follow

More from this author

Explore topics