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SVP, Zimmerman // Automotive Ad Guy // We drive dealers more traffic, more share, and more gross, with less headache.

🤜 2021: IF YOU HAVE IT, THEY WILL COME!!! EVERY DEAL IS CAKE AND WERE UP 300% IN GROSS! CUT EXPENSES 50% AND HAVEN’T HAD TO ADVERTISE AT ALL! 👀 2024: I HAVE IT, THEY AREN’T COMING, WE HAVEN’T ADVERTISED IN 3 YEARS, OUR FLOORPLAN COST IS UP 100%, OUR DATABASE IS DEAD, AND WE HAVE 120 DAYS SUPPLY! 💪 OUR DEALERS: We adjusted our inventory, acquisition, and pricing strategy in Q4 2023; we are consistent with advertising and branding; aggressively managed database and retention; and our PVR retail gross is steady. We are #1 in market share. 👉 You can still have record months as our dealers have. 👆 Consumers are still buying 15 million new cars at record transaction prices. Used car dealer revenue is stronger than pre-covid. 🤙 The winning dealers are appealing to the value shopper and providing much more than just a car transaction. 😮 They also advertise consistently. Zimmerman Advertising #branding #automotiveretail #digital #media

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