🤜 2021: IF YOU HAVE IT, THEY WILL COME!!! EVERY DEAL IS CAKE AND WERE UP 300% IN GROSS! CUT EXPENSES 50% AND HAVEN’T HAD TO ADVERTISE AT ALL! 👀 2024: I HAVE IT, THEY AREN’T COMING, WE HAVEN’T ADVERTISED IN 3 YEARS, OUR FLOORPLAN COST IS UP 100%, OUR DATABASE IS DEAD, AND WE HAVE 120 DAYS SUPPLY! 💪 OUR DEALERS: We adjusted our inventory, acquisition, and pricing strategy in Q4 2023; we are consistent with advertising and branding; aggressively managed database and retention; and our PVR retail gross is steady. We are #1 in market share. 👉 You can still have record months as our dealers have. 👆 Consumers are still buying 15 million new cars at record transaction prices. Used car dealer revenue is stronger than pre-covid. 🤙 The winning dealers are appealing to the value shopper and providing much more than just a car transaction. 😮 They also advertise consistently. Zimmerman Advertising #branding #automotiveretail #digital #media
Matthew S.’s Post
More Relevant Posts
-
No matter who your customers are, one thing is clear: They are already researching, shopping and buying their next car on Autotrader or Kelley Blue Book. Autotrader and KBB.com reach more in-market shoppers than any other online marketplaces in the industry and are designed to deliver higher-quality leads that close. Want to see what Autotrader and KBB.com shopper activity looks like in your market? Request your local market opportunity report: https://cox.auto/uhwMF #autoindustry #coxautomotive #autotrader #kbb #marketing #sales #carbuying
To view or add a comment, sign in
-
New Video Alert: Mastering Q3 New Car Budgets – Part 1 In our latest video, we dive into essential strategies for achieving new car budgets in Q3. This is the first part of a two-part series where we cover: Visibility & Tracking: Learn the importance of daily tracking of order take against Q3 objectives. We explore how operations and marketing teams can work together to maintain this focus. Returning to Pre-COVID Best Practices: Discover the power of putting all new car stock online with multiple images and a detailed features-and-benefits video. This not only enhances your sales advisors’ video presentation skills but also boosts your online merchandising reach through indexed SRP and VDP pages. Competitive Offers: We discuss the importance of setting market-leading offers after a thorough review of both local and national competitors. Stay tuned for Part 2, where we’ll explore go-to-market strategies to drive lead volumes and meet your budget goals. Watch now to get ahead in Q3! Carwow Auto Trader UK Auto Trader Insight #AutomotiveIndustry #NewCarSales #Q3Goals #SalesStrategy #MarketingTips #OperationsExcellence #OnlineMerchandising #SalesTraining #DigitalMarketing #CompetitiveStrategy #CarDealers #CarDealerships #AutomotiveExcellence #Velocity
To view or add a comment, sign in
-
Count down. Sales up. Make this a New (Car) Year to remember with proven advertising tactics to maximize your sales opportunities during these final months of the year. See how: https://cox.auto/uhxIS #autoindustry #coxautomotive #newvehicles #inventory #sales #advertising
To view or add a comment, sign in
-
Whether you realize it or not, your car dealership is competing on the national level. Consumers are already buying, browsing, and researching online for their next... well everything. Find out five ways distance retailing can give you a competitive advantage as well as sell and move inventory to ready-to-buy shoppers in the newest Dealer's Advantage Blog: https://cox.auto/ugNTL #automotiveindustry #2024Goals #marketing #advertising
To view or add a comment, sign in
-
🧠💸 Affordability is top of mind for many car shoppers right now. Win them over by addressing their concerns head-on with your digital marketing and website. From reframing your incentives to applying trade-in value at the beginning of payment calculations, our latest strategy guide breaks down how you can draw shoppers into your dealership by helping to answer their “can I afford it?” question higher up in the funnel. Check it out: https://lnkd.in/gUZcb398
Guide: Turn Affordability Concerns Into Conversions | Cars Commerce
https://www.carscommerce.inc
To view or add a comment, sign in
-
🔑 Is Affordability Part of Your Creative Strategy? 🔑 In today's economy, where interest rates remain high and affordability is a major concern for consumers, it's essential to address these issues in your marketing campaigns. Are you highlighting affordability in your messaging? At Force Marketing, we understand the importance of crafting messages that resonate with today's car buyers. By incorporating affordability into your creative, you can build trust and drive more sales. 🌟 Why It Matters: * Build Trust: Show potential buyers that you understand their financial concerns. * Increase Engagement: Creative that speaks to affordability can capture attention and interest. * Drive Sales: Address financial fears and encourage action. Let’s help your dealership thrive in these challenging times. Reach out to us to learn how our targeted marketing strategies can boost your sales. 🚗💼 https://lnkd.in/gvz3gZJD #AutomotiveMarketing #CarSales #Affordability #MarketingStrategy #ForceMarketing
Contact Us - Force Marketing
http://www.forcemktg.com
To view or add a comment, sign in
-
Did you know 33% of car shoppers research on their phones? 📱🚗 AND they spend around 14 hours online before buying! Make sure they find your dealership with Cedar Marketing 🌲. Our team helps you connect with buyers right when they’re ready to decide. Let's boost your sales together! 💼✨ #CedarMarketing #CarSales #DigitalAdvertising
To view or add a comment, sign in
-
Did you know 33% of car shoppers research on their phones? 📱🚗 AND they spend around 14 hours online before buying! Make sure they find your dealership with Cedar Marketing 🌲. Our team helps you connect with buyers right when they’re ready to decide. Let's boost your sales together! 💼✨ #CedarMarketing #CarSales #DigitalAdvertising
To view or add a comment, sign in
-
In the unpredictable world of vehicle remarketing, every second and every penny counts. Direct 2 Dealer by Remarketing+ offers a groundbreaking approach to retail disposal: Imagine zero downtime and zero cost, all while selling wholesale at retail prices. Stay ahead of the curve with the fastest path to moving your vehicles directly to dealers. Embrace efficiency, maximize profitability, and redefine the way you do business. Schedule a demo today. https://lnkd.in/e_SHMCDy John M. Benjamin Gill Tim Gill Adam Furlough Vishal Ghelani #Direct2Dealer #VehicleRemarketing #RetailDisposal #FleetManagement #RemarketingPlus
To view or add a comment, sign in
-
The attention economy is real! Getting traffic to your dealership Vehicle Detail Pages is tougher and more expensive than ever. Once shoppers are on your VDP, how are you engaging with them? Lectrium’s EV Range Map has proven to keep shoppers on your dealer VDPs longer, with better visuals and data for them to make an informed decision. Enhance VDPs, upgrade your merchandising tools, and optimize your website to drive the right results. Why not start with the EV Range Map? Get in touch with our team to get your demo today 👉 https://lnkd.in/dssSM_fn #electricvehicles #dealerships #marketing
To view or add a comment, sign in