Ian Cartwright’s Post

View profile for Ian Cartwright, graphic

Co-Founder elevenfiftyfive Ltd: Entertainment | Brands | Creative Marketing | Partnerships

As the film industry continues to evolve, it was great to be part of the "Developing New Audiences for Independent Film" panel in Cannes. The panel spotlighted standout initiatives across Europe, with the aim of showcasing creative excellence and promoting international engagement and collaboration: Sarah Calderón shared insights about the European Film Challenge, an initiative for young audiences across 14 European countries that encourages viewers to watch 10 European films within 10 weeks. Participants who complete the challenge receive prizes and group recognition, fostering the next generation of cinephiles. Jérémy Zelnik introduced us to Futura Cinema, a French incubation program developed in partnership with several film festivals, centers, and residencies. The 2024 edition focuses on how innovations from other sectors—such as museums, the music industry, publishing, and education—can inspire those involved in cinema and film distribution. This program is a great example of how the film industry can learn from other creative sectors. Manon Dulauroy discussed Piece of Magic Entertainment and its strategy for attracting new audiences by bringing concerts, comedy, and gaming to the big screen, as well as eventising releases for films like Godzilla Minus One. This approach highlighted how the shared experience of cinema can appeal to a broader audience beyond traditional film fans. I then had the opportunity to talk about Escapes, a brand created by elevenfiftyfive to attract new audiences to cinemas. Sharing the result of the first two events from this multi-year project: 16,098 tickets claimed 50% were first-time visitors to that cinema 82% said they would return to buy a ticket within 3 months 43% doing so within a month 6,966 sign up to cinema marketing comms. A special thanks to Silvia Angrisani for curating the panel, and Ben Luxford for hosting. #UKPavilion #Cannes2024 

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics