ASIA & MIDDLE EAST SALES TRIP Now that I have been home for a few days, I'd like to thank all those I met & those who helped me on my recent extensive 3+ weeks of travels across Asia and the Middle East - importers, distributors, retailers, customers, friends, as well as the many people who facilitated the numerous Trade Missions & Trade Shows for us at the Arbikie Highland Estate. I started on a Shanghai Trade Mission, excellently facilitated by China-Britain Business Council & Scottish Development International (SDI) where I presented to a host of potential importers, visited the huge FHC - Shanghai Global Food Trade Show, as well as meeting some Travel Trade businesses to sell our high-end tourism offerings at the Arbikie Distillery Experience. Next was Japan, my first visit, which allowed a follow up with a Showcasing Scotland import connection & a catch-up with SDI's diligent, in-market food & drink representative, Keigo. What a place! Seoul was a full-on SDI Trade Mission, including the impressive Coex Food & Drink 2024 Show, lots of market & retail learnings, numerous potential importer meetings & an excellent 'Scottish Reception' hosted by the British Consulate General Team. Really well done the APAC SDI team. Hong Kong and Singapore were also excellent, potential distributors, customers and potential customer catch-ups, as well as the UK Government 'Brand Scotland' launch reception hosted at Eden Hall by the the British Consulate with VIP Guest, Secretary of State for Scotland Ian Murray, MP. Last, but not least, Dubai never disappoints, with some customer meetings re our new luxury, core range Arbikie Highland Rye Whiskies & some weekend R&R at the Dubai 7's rugby. It's now the crucial time with lots of follow-up. As a GlobalScot & a Director of Scotland Food & Drink this is exactly what more businesses from Scotland need to be doing to boost exports of our world-class food & drink exports. I'm happy to help, if and where I can. Have a good weekend, everyone and thanks again to all those who helped me! Arbikie Europe Arbikie Middle East & Africa Arbikie USA #arbikie #arbikiedistillery #experience #china #shanghai #tokyo #japan #seoul #korea #hongkong #singapore #asia #dubai #uae #mmi #leclos #gcc #sdi #globalscot #cbbc #visitscotland #dbt #scotland #whisky #scotchwhisky #ryewhisky #singleestate #fieldtobottle #collaboration #importer #distributor #retail #bar #hospitality #hotels #mixology #visitscotland #scotlandisnow
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What a wonderful experience
Welcome home iain A Stirling. Our paths may have crossed in HK or Singapore
CEO | Founder | SBN Ambassador | EGN | Global Scot | Endurance Athlete
1wFab post. That’s what I call a fully packed trip. Sounds like it went really well. Agree on the Global Scot as a resource. It’s people like yourself that are doing it that can help. Amazing to be able to tap into this.