When we announced our $1.3 million funding round I realised why everyone sucks at outbound My inbox and DMs were flooded With people trying to sell me a product or service Fair enough, its the game we all play The problem? All the messages were the same "Hey, amazing new on your funding... pitch pitch pitch" No pain, no solution If you are going to use triggers as a reason to reach out Ask yourself two questions -> Are we solving a problem for this company? -> How can I approach this in a way others may not? Answer these two question and the rest will follow🤞
Ironic they thought spraying and praying to your team (based on what you do) would work 😂
yep - triggers are context, triggers are proxies...they are not messaging strategy
Great context, appreciate this as a seller who has definitely used funding as a trigger before
Love this
Agree. Triggers should be used but at the same time you shouldn’t selfish
That's because their goal was to sell their product or service not solve your problem Hugo Millington-Drake. This is the main problem with sales.
Hugo Millington-Drake Relevancy >> Personalization
Partner @bards.ai | 🧠 Building Custom AI products for SaaS & Tech | GTM: Growth Advisor | Techstars.com 17'class ✅
2moUnfortunately, sometimes it's hard to address the context, e.g., the value proposition for a product itself (because it's impossible to do an audit of features that are currently under development, existing, or in a backlog) without internal knowledge. But, still agree 100%! 🫡