Sumedha Paul’s Post

One of our clients got pitched by our competitors and this is what happened! I told the client - Hey, you can definitely try them out To which he said - No silly, just read their message, it's funny So I am not going to disclose the pitch but point out what exactly was wrong! 1. Highlighting how they have worked with 50+ D2C founders but was not relevant as the client is an investor. Solution: Say you have managed 50+ profiles, no point of highlighting the industry if it is not same as the person you are pitching. 2. The pitch was all about them Solution: Talk about the person you are pitching, make their life easy. The rest can be done in your pitch deck. 3. Spammy subject line - We need to talk! Solution: Understand this - someone who is worth a 100 crore won't fall for this. So make your pitch classy not spammy. If you have started cold-outreaching recently, this might help!

What’s the key to a winning pitch? Pitch to solve, not sell 🆘 🌟 Synergist clients: we have an exclusive Agency Work-shop for you 🌟 We’re excited to be welcoming As the Crow Flies founders Claire Richardson-Critcher and Steven Byrne to share how to show up and stand out with a pitch that wins.  They’ll explain why the key to winning new business with your pitches is: 🏆 Being memorable 🏆 Taking control 🏆 Creating “lean forward” moments In this practical workshop, you’ll learn how to show up confidently and create stand-out pitches by answering one deceptively simple question: “What is hurting our prospect more than they realise, that we are best placed to solve?”. No more 'award-winning this' and 'passionate that', they'll help you uncover the door-opening blindspots that will really shift the status-quo and have your prospects off-the-chair-leaning-in to your expertise. See you there? 📅 Tue 19th Nov, 1-2:30pm 🔗 Register here https://lnkd.in/ekmgbZ6n #AgencyWorkshops #SynergistCommunity

99% of agencies overdo it in client pitches How I take the pressure off pitching to new clients:  I focus on serving → Not selling Seeking to understand your client is more powerful than 60 fancy slides that you talk from Here’s how you can move your pitching mindset from selling to serving: Need help refining your pitch? DM me ‘Pitch Flip’  ✌🏾 

Every month I pitch to new clients. We either get the client or get rejected or get ghosted. But every pitch teaches me something. Here are my top 4 learnings from client pitches: 1. Be an active listener. 2. Don't jump straight to the solution. Understand the problem first. 3. If you don't have the solution at that moment, ask for time don't start hitting the bush 4. It's okay to say 'No' to a client. These learnings not only help me in converting the client but also in making a good relationship with them. What is the one thing you learned by interacting with your customers? 

Imagine this… You send pitch after pitch after pitch and get 0 responses. Don’t have to imagine it, do you? Because it’s already happening to you. We can feel you’re about to give up but WAIT… Try these messaging tactics your prospects won’t be able to ignore first ⬇️ We’ve even included some tried and true templates to make things even simpler 👀 https://lnkd.in/e2wMfbZ7

Agencies, nurture your lost opportunities! See how FerebeeLane graciously thanked the board after a lost pitch, took stock of its shortcomings, and persistently nurtured the relationship for four years. When the account came up for review again, they won the business in five hours! Remember, winning business is a journey, not an event. #advertisingagency #creativeagency

Imagine this… You send pitch after pitch after pitch and get 0 responses. Don’t have to imagine it, do you? Because it’s already happening to you. We can feel you’re about to give up but WAIT… Try these messaging tactics your prospects won’t be able to ignore first ⬇️ We’ve even included some tried and true templates to make things even simpler 👀 https://lnkd.in/e2wMfbZ7

We just lost £92k on a failed pitch… We’ve requested feedback but heard nothing. Silence. 🤫 We took a big juicy L….and that’s okay. Naturally you optimise every part of your business and when the business is consulting, pitching is a core determiner of success. But sometimes it’s not you, it’s them. Luck? So what have we learnt from this failure? You win some, you lose some. Pitch more. 📈 Conversion rate & volume of pitches are core business KPIs at Day1Data. I’m starting to think that the indication of success is having a low but stable conversion rate, with the volume of pitches increasing incrementally. 

Is your client pitch game costing you deals? With 59% of buyers rejecting generic sales approaches, it's time to transform how you connect with potential clients. The secret to winning pitches isn't just in your deck - it's in your approach. Here's what truly moves the needle: • Research shows personalized pitches get 32.7% better response rates • Companies with clear, client-focused value propositions are 68% more likely to win new business • Active listening trumps immediate selling every time Key elements of a winning pitch: 1. Start with genuine connection 2. Focus on their challenges, not your capabilities 3. Tell a compelling story that positions them as the hero 4. Back everything with measurable outcomes 5. Follow up strategically within 24 hours Remember: Your pitch isn't about you - it's about painting a vivid picture of your client's future success. Quick wins for your next pitch: • Record yourself practicing • Create responses for top 10 objections • Keep visuals clean and data-focused • Time your presentation

Wow! What a way to kick off March! We had our inaugural planning offsite for Fine Lines for a full day here in #Chester. A real milestone! Here's where Fine Lines is at: It's time for the business to go to the next level as we enter Year 3. We consult daily with leading agencies on powering positive growth, so was only right to have a pause and apply this to Fine Lines. Big plans are afoot & the business is ready to evolve, sharpen and we can't wait to share what that looks like over the coming weeks. Our team of world class consultants is growing and am so grateful to the comms powerhouses of Emma Padden & Bronwyn Fieldgate making the trip up to the #northwest We spent the day chewing the fat, debating whats next to ensure the proposition is evolving, getting stronger and maintaining the essence of what we do best. Quite simply, helping agencies power positive growth from pipelines to props to pitches and people. Massive thanks also to Ema Wood for coming to shareinsights on next gen #SEO And finally biggest thanks to the woman who keeps me on track Tina Wilson - Ask Tina - Executive Virtual Assistant Watch this space for the next iteration of what it means to be an agency dedicated to positive growth...✨️✨️✨️ But in the meantime, hit us up if you need a good dose of dopamine and momentum as we enter Month 3 of 2024 #agencygrowth #PR #newbusiness #growth #femalefounders #Pipeline #comms