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Gripped | B2B Digital Marketing Agency for SaaS & Tech

9,323 followers

4w

We’ve built a SaaS lead, revenue and ROI model to help marketing leaders plan and budget for the year ahead. How it works: Simply input your marketing and sales data from the past 6 months, and you'll receive a 12-month performance model with insights from optimistic, pessimistic, and average scenarios. What the model outlines: ✅ Expected traffic, leads, opportunities, and customers. ✅ Expected cost per lead, opportunity, and customer. ✅ Expected revenue and marketing ROI. Why use it? 💰 Understand the marketing budget you need to hit your revenue goals. 📈 Get a realistic view of your current performance and trajectory. 💡 Assess whether you’re generating leads, opportunities, and customers at an effective cost. Access the model below and watch the video to see how to use it👇 https://lnkd.in/eveHVJji #saasmarketing #b2bmarketing #marketingroi #marketingtools #saasgrowth

Transcript

Hi, I'm Ali. Ali. Demand generation it gripped and I'm gonna take you through our Sass Lee model. So we created this model to achieve three things. It's to help marketing leaders understand the digital marketing budget they need to hit their revenue targets. It's to give you a realistic view of what to expect over the next 12 months based on your current trajectory. And it's to help you understand if you're generating leads, opportunities, customers and effective cost and the ROI. As your marketing activities, so the model itself is split into two tabs, the first being data input. So you're putting in the last six months of marketing data and the second tab then being the model itself and giving you the output of what to expect over the next 12 months. A lot of formulas here and appreciate that is quite hard to wrap your head around, so here's one I made earlier. This is just using dummy data. So for example, if you want to. A true marketing ROI I guess, or cost per leads and things like that. You can put your marketing like your overall marketing spend in here as well. If you don't want to, you can just leave it at 0. But putting in your blended paid media spend what you're non paid and paid traffic is non paid and paid leads and then non paid and paid opportunities. So you're just filling in the yellow tabs and then the formulas will will work out the rest. What it would do is calculate what the average is across these metrics. So you know, let's take that traffic as an example. You can see quite volatile traffic in this example, but on average over that six month period you're seeing a 7% increase theoretically month on month. It's also going to take a high range and low range. And what that is doing is giving you the goal posts of what to expect over the next 12 months. And that then plugs into the lead model on the next tab so you can add. Your revenue target in here, you can add your total marketing budget, your current monthly paid spending. You can change that paid spend to see how that would impact lead generation and how that then translates into opportunities and customers. You can put your opportunity to close one rate in there and what your average deal size is. So if you almost look at this snapshot here, what this model does is it shows you on average what should you expect over the next 36912 months, so. Um, that being traffic leads, opportunities, cost per lead, cost per opportunity. And because you've got these metrics in here around your revenue target and like average deal size and closed one rate, it can also work out again, on average of an optimistically and pessimistically how many customers you expect to win, the revenue you expect to win from that, the marketing ROI and and of course, the percentage of your revenue target that you've hit. So giving you those goal posts of, of what to expect. In terms of like ROI, like on average, it's saying that this is gonna be just shy of 7 * R Y and like a good marketing ROI to aim for, it's about 5 times. So it, it gives you that context as well. And then if you want that more granular breakdown, it's all below. So we'll show you over a 12 month period. And let's take opportunities and example across paid and non paid. It will give you that optimistic, pessimistic and and average view again to give you those goal posts of, of what to expect. Same for leads, cost per lead, cost per opportunity. And then it's got revenue contribution as well. So this takes into consideration when that deal was won. So for example, if it was one in month one, then there be 12 months of recurring revenue. And if it was one in month 6, then there'd be seven months of recurring revenue, assuming that month 6 is included as well. And if we scroll back to the top, there's just a few things that are worth considering, like this is a theoretical model, so it should be taken with a pinch of salt. So it doesn't take into consideration targeting new verticals or entering new markets and then the unknowns of generating awareness and demand in that it doesn't take into consideration any of those customers that you've won churning. And it also doesn't take into consideration paid audience saturation. So you can't just for example, increase that ��15,000 budget to 200,000 lbs, expect the same performance. There will be diminishing returns. At some point. But yeah, hopefully you find the model useful and thanks for watching.

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