Julia Astashkina

Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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Real talk - reaching your actual Ideal Buyer means your entire GTM org is spending their time on the right revenue-generating activities. So why is this often not the case? Outdated, static, and siloed strategies. What do we mean by Ideal Buyer? How can you use technology to hone in on your top performing segments? More on the RevOpsolutely Substack 🙌

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Last Chance! Don’t miss out on tomorrow's webinar, "Optimizing Your Ecosystem with Managed Content Services." If your organization is still grappling with manual content processes despite investing in DAM and Marketing Operations technology, this session is for you. Join Tom Sloan and Kelly Pepper as they discuss how Managed Content Services can revolutionize your marketing operations, from choosing the right content management model to unlocking the full potential of your content ecosystem. Register here: https://bit.ly/4dhYgf9 #webinar #ManagedContentServices #ContentEcosystem #DAM #MarketingOps

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Investing in personalized content is essential for ABM success. But are you maximizing your ROI? See how you can strike the right balance between tailored messaging and efficient resource allocation. https://hubs.ly/Q02Y421s0 #accountbasedmarketing

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❓ Is your HubSpot set up properly to really let your ABM strategy take off? To help you get started, don’t miss our upcoming webinar on how to configure your HubSpot for ABM. This 30-minute overview help you better understand:  🔎 How to identify key accounts 🎯 Getting the most out of target account insights ✏ Creating tailored tier-specific messaging And SO much more. Plus, we’ll share the top 3 common mistakes to avoid when using HubSpot for ABM. We’re popping the link to register in the comments. Give us a LIKE if we’ll see you there! 

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You asked and Marquis answered! 🌟 In this highly requested video, Marquis Murray provides a detailed tutorial on integrating HubSpot with Asana using N8n. Learn the precise steps to streamline your deal pipeline within Asana for optimized project management workflows https://lnkd.in/er_9K6Ms #HubSpot #Asana #Efficiency #WorkflowAutomation #SalesPipeline

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Lead buyer beware! 😱 Not all providers are created equal. If you’ve ever evaluated content syndication providers, you know it can be challenging to figure out exactly 𝙝𝙤𝙬 they’re generating your leads and what type of quality to expect. 😅 If you want the inside scoop on how to get the answers before you sign on a new lead gen partner, our upcoming webinar is for you! Join us on 𝗝𝘂𝗹𝘆 𝟯𝟭 𝗮𝘁 𝟭𝗽𝗺 𝗘𝗧 as Tyler Lessard 🎯, CMO at TechnologyAdvice, breaks down how to properly vet a new lead gen provider. He’ll share 5 key questions that you should ask every vendor to unearth just how transparent, collaborative, reputable, and effective they 𝘳𝘦𝘢𝘭𝘭𝘺 are. Hope to see you there! 👋 https://lnkd.in/g4s4iyQH

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Want to know how to manage your revenue team through market fluctuations? Crunchbase VP of Revenue Ang McManamon joined Mark Roberge on The Science of Scaling Podcast to discuss how you manage a revenue team through the ups📈and the downs 📉. Together, they explore: 📔How to establish set processes to manage and hit your goals 🧑‍💼How to hire the right people for the job 👏How to maintain a positive culture internally no matter what is happening externally  Link in comments: 👇

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🚨 Now On-Demand: ABM for Customer Expansion 🚨 Real revenue begins at the dotted line. Marketing not only plays a crucial role in engaging target accounts at the outset, but also should extend its support beyond the successful closure of deals. Tune in to hear Lea Friend, Sr. Product Marketing Manager at Madison Logic, and Yash Puwar, Enterprise ABM Strategist at Madison Logic, provide guidance on developing and maintaining a strong ABM expansion strategy that gives you the skills to cross-sell and upsell within your customer base. Watch the full virtual event, on-demand, now: https://hubs.li/Q02BSkd_0 #abm #sales #marketing #marketingstrategy

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Despite the proven power of account-based marketing, early-stage pilot programs can sometimes fail to deliver results. So why do ABM programs sputter? 1️⃣ A lack of cross-functional alignment derails progress. Without shared goals between sales, marketing, and leadership, ABM becomes a disjointed effort. Misalignment also makes it hard to prove ROI and expand the program. 2️⃣ Companies try to boil the ocean from day one. Launching at scale prematurely overwhelms resources and muddies insights. It's smarter to start small, refine the approach, and expand strategically. 3️⃣ ABM operates in a silo, disconnected from stakeholders. When key players like sales don't provide input or feel ownership, the program loses momentum. To drive ongoing success, constant collaboration is essential. But with the right approach, you can finally get your ABM pilot soaring. Join Meg Noonan as she shares how she launched an ABM pilot program at Veracode which was able to generate pipeline and prove ROI extremely quickly. Tune into the latest ABM MBA class airing tomorrow, May 29th at 12PM ET | 9AM ET Register here: https://bit.ly/3R2frrM PS: Our friends at Reachdesk will be giving away limited edition ABM MBA merch to 3 students who attend live!

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70% of ABM experiments fail. Companies overwhelmingly test A versus B, when the highest value is for multiple variants. While ABM experimentation is a powerful way to discover what your customers truly WANT, it requires more than just comparing two options. 💡 Learn more about the key principles of ABM Experimentation and how to get it right: https://wix.to/E4fzqWZ #ABM #B2BMarketingStrategy #RevenueGrowth #SalesEnablement #ABTesting

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Looking to align your sales, marketing, and other teams seamlessly? Tune into the latest episode of the OnBase Podcast with Kyle Lacy, CMO of Jellyfish, as he shares expert strategies for achieving cross-functional harmony and driving measurable growth in B2B. 💬 "If you’re not aligned with the sales leader and not looking at the same numbers, eventually it’s going to break." Catch this episode for more of Kyle’s insights on fostering alignment and boosting impact. Listen now: https://bit.ly/3C3QQhK #OnBasePodcast

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🤓 When it comes to understanding how HubSpot supports ABM, how much do you *really* know? Join us next week for an action-packed 30-minute session on how to set up and configure your HubSpot to jumpstart your ABM strategy. You’ll hear from New Breed's Sr. RevOps Manager Jacque Turbett and SVP, Revenue Jonathan Burg on HubSpot’s ABM tools, including mistakes you want to avoid and tons of best practice. Don’t miss out on this powerful session! Link to register in comments… 

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Start your (growth) engines 🏁 PLG strategies produce faster revenue growth and greater market share. Tune into Franciska Dethlefsen and Laura Schaffer's on-demand session to learn how you can rev up your PLG engine: https://bit.ly/3AZNQCi

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When marketers send a batch email, the most common goal is to drive conversions. But when 80-90% of a company’s email file is full of dormant customers, marketers need to get more nuanced with their email goals. In T.J. Prebil's latest blog, discover how AI allows you to set and accomplish several strategies within a single email campaign—no matter how many customers you need to reach at once: https://lnkd.in/gT2WUc4J

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Migrating from Marketo to HubSpot? Don't sweat it! In just one week, our FREE webinar dives deep into key considerations, timelines, and best practices for a smooth transition. Get expert tips to make your move a breeze>> https://hubs.la/Q02v0mvr0 #MarketingAutomation #MarketoMigration #HubSpot

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Are you a Go-To-Market Alliance Insider? If not, why not? With over 1,000 community members, Go-to-Market Alliance is where GTM leaders and experts can share ideas, collaborate, and learn about industry-related topics. By joining our Insider Membership, you’ll gain access to the very best community-led resources for your personal and professional development. Take a look Inside...r. https://lnkd.in/dKrySGWh

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