Trilliant Digital Pvt Ltd’s Post

We’ve built a SaaS lead, revenue and ROI model to help marketing leaders plan and budget for the year ahead. How it works: Simply input your marketing and sales data from the past 6 months, and you'll receive a 12-month performance model with insights from optimistic, pessimistic, and average scenarios. What the model outlines: ✅ Expected traffic, leads, opportunities, and customers. ✅ Expected cost per lead, opportunity, and customer. ✅ Expected revenue and marketing ROI. Why use it? 💰 Understand the marketing budget you need to hit your revenue goals. 📈 Get a realistic view of your current performance and trajectory. 💡 Assess whether you’re generating leads, opportunities, and customers at an effective cost. Access the model below and watch the video to see how to use it👇 https://lnkd.in/eveHVJji #saasmarketing #b2bmarketing #marketingroi #marketingtools #saasgrowth

Continuing my analyses on the listed SaaS companies, I bifurcated 15 listed SaaS companies into 2 buckets as below as opposed to the normal Vertical v/s Horizontal segmentation. 1)    Operational/Process Efficiency Improvement for expenses 2)    Operational/Process Efficiency Improvement for Sales/Topline Here are my observations: a)    S&M spend as % of Total Revenue is 11% higher for the first bucket. Ignoring the outlier (Block, Inc.) in Bucket 2 which has substantial Services Revenue, bucket 1 spend is still 7% higher. b)    S&M spend as % of Subscription Revenue is only 1% higher for the first bucket. This implies that the Software that helps improve Sales efficiency have higher transactional/One-time Revenue which is typically transactional cost and SaaS companies across the board have to spend the same amount of money on Sales & Marketing to get subscription Revenue. The split between Sales and Marketing varies depending on the Industry focus, Competition etc. but the disparity of spending between one class of companies v/s the other has diminished. Would love to hear your thoughts?? #SaaS #Tech #Sales #Marketingspend #SaaStech #SaaSmetrics

"📈 Exploring the Dynamics of SaaS Growth 🚀 In the fast-paced realm of Software as a Service (SaaS), understanding the key parameters that drive growth is crucial for success. Here are some factors to consider: Customer Acquisition Cost (CAC): Efficiently acquiring new customers at a reasonable cost is essential. Strategies like targeted marketing, referral programs, and optimizing sales funnels can make a significant impact. Customer Lifetime Value (CLV): Maximizing the value customers bring over their entire lifecycle is key. Providing excellent service, upselling/cross-selling, and fostering customer loyalty is vital for increasing CLV. Churn Rate: Minimizing churn (the rate at which customers stop using the service) is critical. Offering ongoing value, proactive customer support, and addressing pain points promptly can help reduce churn. Product-Market Fit: Ensuring your product meets the needs of your target market is fundamental. Continuous feedback loops, market research, and iterative improvements are essential for achieving and maintaining product-market fit. Scalability: Building a scalable infrastructure that can handle growth without compromising performance is imperative. Investing in robust technology, automation, and scalability planning is crucial for long-term success. Revenue Model: Choosing the right revenue model (e.g., subscription-based, usage-based, tiered pricing) can significantly impact growth. Experimenting with different models and pricing strategies can help optimize revenue streams. Market Trends and Competition: Keeping a pulse on market trends and staying ahead of competitors is essential. Adaptability, innovation, and differentiation can help SaaS companies thrive in a competitive landscape. Understanding and effectively managing these parameters can drive sustainable growth and success in the dynamic SaaS industry. Let's continue to innovate, adapt, and deliver value to our customers! 💡 #SaaS #Growth #Innovation #TechTrends"

𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐛𝐚𝐜𝐤 𝐭𝐨 𝐨𝐮𝐫 𝐓𝐡𝐮𝐫𝐬𝐝𝐚𝐲 𝐐&𝐀 𝐬𝐞𝐫𝐢𝐞𝐬! ❓ This week's question from a SaaS founder is: "How can I lower CAC while improving LTV in this competitive SaaS market?" Our co-founder and CEO Dean Hastie answers: 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐇𝐢𝐠𝐡-𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐋𝐞𝐚𝐝𝐬: Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. 𝐄𝐧𝐡𝐚𝐧𝐜𝐞 𝐎𝐧𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠: Improving the onboarding process can increase customer retention by 15-20%. 𝐁𝐨𝐨𝐬𝐭 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧: Increasing customer retention rates by 5% can boost profits by 25-95%. 𝐔𝐬𝐞 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: Track and optimize marketing campaigns to reduce CAC and improve LTV. Data-driven organizations are 23 times more likely to acquire customers and 6 times as likely to retain them. These practices are your go-to strategies to ensure a good LTV/CAC ratio. Keep pushing and good luck SaaS founders 🚀 #SaaS #Marketing #CustomerAcquisition #Retention #DataAnalytics #SaaSGrowth

Many SaaS owners spend their time and energy driving revenue growth and executing tailored sales and marketing campaigns. As the customer base expands and recurring revenue follows, the focus should shift to preparing the business for long-term success. This is especially important if the plan is to take the company to market for a sale or capital raise transaction. At this stage, owners should ask themselves: What SaaS metrics are investors looking for? How will they impact value? One example of a critical SaaS metric is Monthly Recurring Revenue (MRR). MRR is the amount of contracted revenue earned from customers each month. Ideally, a business will see its MRR growing through new customer adds, increased average monthly subscription amounts, or a combination of factors. This growth is calculated month-over-month using the formula: (Current Month MRR / Prior Month MRR) -1. The chart below shows an example of how MRR and customer data can be tracked over several years. This is the kind of growth investors are looking for! #SaaS #Metrics #Growth #MRR #Customers #Technology #Software #BusinessOwner https://hubs.la/Q02vV9bh0

Pricing is one of the most important and overlooked areas for startups. This is a great framework.

Useful resource on #saas #pricing

It was such a pleasure to be part of this conversation with Emily He at SaaStock. 👉 The future of the revenue function? A single, unified data and tech stack that breaks down silos and flows seamlessly across the funnel. This is especially true in a world where teams are inundated with new AI, data and tools providing unparalleled precision into go to market. Now everyone has an 'unfair advantage', only some can really exploit this. The best-in-class B2B tech businesses we see have been super-charging their revenue functions by hiring the intelligence and the scientists who know how to use that data to drive laser-focused strategy. 🔍

SaaS growth strategies: 5 key strategies for exponential growth📈 In the competitive landscape of SaaS, building your business and achieving substantial growth requires a mix of strategic insight and execution. Here are five basic strategies from me to lead you towards growth: 1. Refine your Value Proposition🌟 Identifying and articulating your unique value proposition is crucial. What makes your business the go-to? Dig deep, refine your core offering based on real user input, and make sure it's something your customers can't operate without. Your unique value proposition is your megaphone in the crowded SaaS arena. 2. Feedback is gold 🏆 Use every snippet of user feedback to make your product so good, it feels tailor-made. It will help you with increasing satisfaction and loyalty. The secret? Listen, adapt, and surprise your users by delivering beyond expectations. 3. Boost your pricing strategy💸 Your pricing strategy plays a pivotal role in your growth. Experimenting with different pricing models will help identify the most effective approach (think of subscription, freemium) for attracting and retaining customers. Remember, your pricing strategy can be your best marketing move. 4. Focus on Customer Success🤝 Investing in customer success boosts customer satisfaction and increases outreach and referrals. A personal approach to helping customers achieve their desired outcomes with your product can greatly contribute to organic growth. 5. Adopt a data-driven approach📊 Informed decision-making, powered by data analytics, is key to exploring growth opportunities and optimising strategies. This isn't just about numbers; it's about understanding the story behind user behaviour and leveraging it for your next big win. Scaling your SaaS needs a mix of art, science, and a dash of daring. Keep these five strategies in your playbook, and you're not just aiming for growth but beyond. Want to know how to implement each of these points? Contact me, and I will help you🤓 #saas #saasgrowth #strategy #growthstrategy

B2B SaaS Marketing is evolving. The TL;DR? There’s a shift happening. Away from a marketing function that throws MQLs to the sales team to one that directly drives SaaS revenue 🚀 During her fireside chat, Gong CMO Emily He spoke about this change and what it means for SaaS CMOs. Including: 📈 Why aligning marketing with revenue is the prevailing SaaS marketing trend. 💸 How AI can help unite the whole GTM function into one ‘revenue team’. 🔎 And the importance of effectively using the wealth of data available to modern GTM teams. The full conversation is now live at the link in the comments, check it out! #SaaS #SaaStock2024 #marketing #GTM #sales #revenue #data Lily Covington Cruxy