Grace Agostino’s Post

Broadcast Radio is Key to Engaging the Growing Hispanic Market! The Hispanic population contributed to nearly 71% of the total U.S. population growth in 2023 and had a U.S. Latino GDP of $3.2 trillion in 2021. This underscores the importance of engaging with this rapidly expanding and economically influential demographic. Broadcast radio reaches more Hispanics aged 18 and older than any other medium, including video options. For businesses aiming to connect with this audience, radio offers unmatched reach and engagement. Shifting a portion of your advertising budget from TV and digital to radio can amplify your overall media impact by reaching up to one million more consumers. Hispanic heavy radio listeners, who tend to be younger and have higher incomes, present a lucrative consumer segment. Contact me if you need guidance or support with your media plans. Annette Malave The Radio Agency Direct Results Jill Albert https://lnkd.in/e7ax8VSw

Radio is a Must to Reach Hispanics

Radio is a Must to Reach Hispanics

http://www.radiomatters.org

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