As you all know, I’m an unadulterated radio fan. And while I enjoy personalised content where an algorithm has selected material for listening pleasure based on preferences, behaviours and demographics, I really enjoy the sheer randomness that radio offers and I’ve even heard it called the “Anti-Hero” of personalisation. Why? Because, it's a space where serendipity thrives, introducing us, almost by fluke, to new music, stories, and viewpoints we might otherwise miss. It bypasses the echo chambers of tailored feeds, offering diverse perspectives and real-time connection. Most of all, I think that radio, in its core form, fosters a sense of community, uniting listeners through shared experiences and live dialogue. So, while we’re going to be hearing much more tailored content in the future, let’s not forget that there’s also a big future for what made us fall in love with radio in the first place. #Marketing #Connection #Community
Very true Peter, and radio is something Ireland does really well.
Art Director at Mindmap & Bad Goose
4mo"It bypasses the echo chambers of tailored feeds" Exactly. These personal bubbles of media insulate us from each other and create a silo of one. Radio is the only medium where there is still a sense of community.