Robineau Media’s Post

Happy Monday everyone!! The gap that still exists in Investing in the Hispanic Audience, Despite the 'Hispanic Boom' With Hispanics still leading consumption in over-the-air-broadcast. This notion was reinforced by a Nielsen report, which concluded that homes undercounted Hispanics by 33% and Spanish-language dominant Hispanics by 49%. Brands that fail to future-proof their bottom line by connecting to the cultural nuances of Hispanic communities with authentic insights and making Hispanic spending integral to their core growth strategies will find themselves hitting a brick wall with this powerful consumer. Going into the upfront season, marketers, agencies, and media partners must address this core impediment to increased Hispanic-targeted ad spend. Do you still need more reasons to start targeting the biggest minority in the US? I am open to a conversation and happy to help. #lunesdeLinkedin #hispanicmarketing #community #transcreation #marketingstrategytips #diversityandinclusion #language #success

A recent study by Katz Media highlights that 8 in 10 Hispanic adults consider radio to be "very trustworthy" or "trustworthy," making it the most trusted media among Hispanics. Trust in radio among these adults surpasses newspapers by 4 points and exceeds television and magazines by double-digit margins (10% and 13%, respectively). Notably, social media ranks as the least credible media type, with only 4 in 10 Hispanic adults placing trust in it. Radio is trusted by twice as many Hispanic adults compared to social media. At TEC Direct Media, we understand the importance of trust in media. With over two decades of experience, our dedicated media team connects brands with their audiences across various channels, including radio, digital, and social media. If you're looking to build a media campaign that resonates with diverse audiences, let's connect.

Hispanics are a powerful force in the U.S. economy with a $3.2 trillion GDP, and brands that are not using radio to reach them, are missing out— Mucho. Radio is the media superstar, connecting with more Hispanics than TV or digital, especially among the young and employed. Shifting some of that TV budget to radio will increase brands' reach both this important consumer segment. #iHeartLatino #iHeartMedia https://lnkd.in/gRdPg37u

According to an AdAge article, 36 million Latinos are voting for the first time, making them a key voting bloc! 🌟 With a growing population and influence, marketers should also be looking at Latinos as "swing" consumers for brands. Yet, despite being 20% of the U.S. population, they only get 2% of media investments from brands. This is a huge opportunity for companies to connect with this influential group in a changing market! #LatinoVote #MarketingInsights

Broadcast Radio is Key to Engaging the Growing Hispanic Market! The Hispanic population contributed to nearly 71% of the total U.S. population growth in 2023 and had a U.S. Latino GDP of $3.2 trillion in 2021. This underscores the importance of engaging with this rapidly expanding and economically influential demographic. Broadcast radio reaches more Hispanics aged 18 and older than any other medium, including video options. For businesses aiming to connect with this audience, radio offers unmatched reach and engagement. Shifting a portion of your advertising budget from TV and digital to radio can amplify your overall media impact by reaching up to one million more consumers. Hispanic heavy radio listeners, who tend to be younger and have higher incomes, present a lucrative consumer segment. Contact me if you need guidance or support with your media plans. Annette Malave The Radio Agency Direct Results Jill Albert https://lnkd.in/e7ax8VSw

U.S. Hispanics ae the largest minority group consuming news on social media. U.S. Hispanic make up a sizable portion of TikTok's and Instagram's regular news consumers (30% and 29%). Only outperformed by non-Hispanic Black group on LinkedIn and Nextdoor. Entravision linear and digital solutions have the power to engaged the U.S. Hispanic news consumer.

Did you know that nearly half of Hispanic adults are using TikTok? According to a recent Pew Research Center survey, TikTok has become a platform that resonates with Latino audiences. 📊 Here's a snapshot of the insights into Hispanic adults' social media habits: 📍 Half of Hispanic adults are active on TikTok, showcasing a significant 12% growth since 2021. 📍 TikTok stands out as the sole platform with substantial user base expansion. 📍 TikTok usage among Hispanics (49%) surpasses Black adults (39%), Asian adults (29%), and White adults (28%). 📍 YouTube dominates with 86% usage. 📍 Facebook engages 66% of Hispanic users. 📍 Instagram boasts 58% popularity, 11% higher than the general population. 📍 A notable 54% of Hispanic adults and 51% of Asian adults favor WhatsApp. 📍 Contrastingly, 31% of Black adults and 20% of White adults reported using the messaging app. https://lnkd.in/e5qPkwbT #PewResearch #SocialMediaUsage #HispanicTrends #DigitalInsights #SocialMediaTrends #HispanicMarketing

Are traditional political communication strategies failing to engage younger audiences? The recent federal budget failed to resonate with youth, highlighting the need for parties to adapt. Learn how leveraging platforms like TikTok and Instagram can bridge the communication gap and effectively engage with millennials and Gen Z. Check out the key insights and tips in the article below! https://lnkd.in/g3A5B2e9

Happy Monday, everyone. This week's topic is that Hispanic consumers are one of the most digitally active groups in the US. Hispanic digital media usage exceeds that of the total population on most media platforms, especially Instagram and WhatsApp. Their strong online presence and enthusiasm for sharing product recommendations with friends make them both a target and an ally for advertisers. The US Hispanic population has the highest rate of digital video penetration among racial and ethnic groups, at 81.3%. One contributing factor may be the predominance of multigenerational households: A larger household means a greater demand for content variety, which streaming offers more readily and affordably than traditional or cable TV. Per the 2023 Census data, the average number of people per family household is highest among Hispanics compared with other racial and ethnic groups. Viewers spend over half (50.7%) of their total TV time streaming videos, per July 2023 data from Nielsen.YouTube and Netflix hold the largest shares. #lunesdeLinkedin #hispanicmarketing #community #transcreation #marketingstrategytips #diversityandinclusion #language #success

📊 MEDIA FUTURE DATA OF THE MONTH 📊 A recent study conducted by the Pew Research Center reveals insights into how Latinos are committed news consumers, frequently accessing information across multiple platforms. Traditional media remains significant, with television, continuing to be an essential source of news. However, there is a noticeable shift towards digital platforms, driven by the younger Latino population. Nearly 65% of Latinos now also use digital devices to consume news, with a growing preference for social media. Discover the data and understand the trends shaping the future of news consumption among Latinos. 📈 #LatinoNews #MediaFuture #PewResearch #DataOfTheMonth #DigitalNews #HispanicCommunity #SocialMediaNews