Google News Initiative’s Post

BurdaForward noticed an alarming trend during the pandemic of news fatigue and avoidance and knew they needed to find a way to keep readers informed. After extensive research, they partnered with Google News Initiative to launch News to Be Good, an app that puts a positive spin on essential news. Eighty thousand downloads later, 84% of users said the app keeps them informed and 90% were highly satisfied. https://goo.gle/3NBAHm2 #journalism #mobilemarketing #AI

  • Burda Forward noticed an alarming trend during the pandemic of news fatigue and avoidance and knew they needed to find a way to keep readers informed. After extensive research, they partnered with Google News Initiative to launch News to Be Good, an app that puts a positive spin on essential news.

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