Gong’s Post

The Currency of Trust in Sales In today's crowded marketplace, where options abound, the key differentiator for salespeople isn't just product features or closing techniques. It's trust. We've all heard the classic "ABCs of Sales": Always Be Closing. But Shawn Cook proposes a new "C": compelevant. Compelevant isn't just about being interesting. It's a powerful combination of relevance and captivation. It's the ability to grab someone's attention, make them see the value you offer, and leave them with no choice but to want to work with you. Trust is the currency of compelling conversations. When prospects feel understood and genuinely believe you have their best interests at heart, they're far more likely to engage and buy in. So, ditch the high-pressure tactics. Focus on building trust through compelling conversations. What are your thoughts on the importance of trust in sales? Share your experiences in the comments! #sales #trust #buildingrelationships

Make it easy for your prospect to buy from you. ( You are several clicks away from losing a client ) You are opting for convenience too early too soon. And this is costing you clients. How you can close leads 99% faster: →Keep your service price known →Disclose all hidden fees →Close people in the DM Ps. The client wants no stress in the buying process. Watch how you use technology as a new business owner. Follow Isaac Ssekisambu for more. #leadgen #sales

I’ve generated $25M+ for clients - my biggest lesson? (At first, I chased every lead possible). → Now, I qualify harder than I sell. Here's why: 1. Bad fits drain more than empty pipelines 2. Quality conversations beat quantity calls 3. Perfect clients refer perfect clients The result? 3X revenue, half the effort. Better selection took clients from $50K to $250K/month. Every sales call, I: 1. Get their growth goals first 2. Confirm their business model 3. Verify their decision timeline Because wrong clients cost more than no clients. Standards drive scale, not desperation. ♻️ Repost to help teams sell smarter. How do you qualify leads for a better sales process?

The Ultimate Competitive Advantage: Matter to your customers. Not what you think you need to be to beat your competitors. Not doing trying to do more. Just matter to your customers. More and more. This kind of approach: -Cuts through noise -Looks different to the right customers -Repels the wrong customers Most companies look at their competitors and try to beat them at their own game. Don't. Your can matter to you customers in a way only you can. The market rewards authentic + useful. Be supremely useful. Matter to your customers. Here's how to start mattering more to your ideal prospects and not just churn through more leads: https://lnkd.in/gQTWA9QE What makes you matter to your customers?

A growth strategy often missed: 53% of WINs with NO COST OF ACQUISITION & 3X SALES VELOCITY ... Why would you chase a cold opportunity when you have business at your front door? Improve your Sales Velocity 3X seems like a "no-brainer" to me Reduce sales cycles by 70% compared to selling to a new customer Double the CLV (customer lifetime value) Reduce customer churn to below 3% Zero cost of acquisition for 53% of wins. Are you wondering what this prospecting strategy is called? It's not new. Harvard Business Review did a study on this in 2016. It's called WIN-BACK. When churn rates for some businesses are significant, you'll be surprised as to how many lapsed customers will actually come back to you with the right strategy. Who on your team is 100% focused on lapsed customers? Check out WinBack Labs and their Customer Case Study from 2023. Is this something that you are already doing, you are skeptical about this approach, or is it something that you just haven't thought about? #salesproductivity #winback #growthstrategies #salesvelocity #winrates

Struggling with stalled deals and ghosting prospects? It might not be your product causing the pause—it's the trust deficit. Learn how to bridge the gap between promises and proof, and see your sales cycle transform. Check out my latest video for actionable insights! https://lnkd.in/gjQFAPif #SalesStrategy #TrustBuilding

How I help sales leaders 3x their closing rate (with fewer leads). It comes down to this: Not all leads are created equal. The goal? Zero in on prospects that fit your ideal customer profile (ICP), and who need the outcome your product delivers. Here's how: 1. Define your ICP with brutal honesty. Be specific. If you try and sell to everyone, you'll sell to no one. Got it? 2. Use AI-driven buyer scoring. Let technology sift through data to surface the gems. It's faster and more accurate than gut feeling. 3. Train your team to confirm fit ruthlessly. Teach them to spot red flags early and cut loose prospects that don't fit. Remember: Quality > Quantity. Agreed? P.S. Follow me for more content like this.

How I help sales leaders 3x their closing rate (with fewer leads). It comes down to this: Not all leads are created equal. The goal? Zero in on prospects that fit your ideal customer profile (ICP), and who need the outcome your product delivers. Here's how: 1. Define your ICP with brutal honesty. Be specific. If you try and sell to everyone, you'll sell to no one. Got it? 2. Use AI-driven buyer scoring. Let technology sift through data to surface the gems. It's faster and more accurate than gut feeling. 3. Train your team to confirm fit ruthlessly. Teach them to spot red flags early and cut loose prospects that don't fit. Remember: Quality > Quantity. Agreed? P.S. Follow me for more content like this.

One Discovery question that disproportionately improved my conversion rate: - "Why now?" - "Why not wait and see how things shake out?" This question is a "pattern interrupt." Prospects expect you to push and sell them on why they should "do it now." But you've flipped the dynamic. They're now selling YOU on why their project should be an urgent priority. It's much easier to close a prospect who's selling you than the other way around. #SystematicSelling

Here are the biggest mistakes salespeople make: 1️⃣ Talking about features and functions – Prospects want solutions, not products. 2️⃣ Not asking enough questions – The more you ask, the more you understand. 3️⃣ Failing to follow up – This is where deals are won or lost. Let’s fix them: ✅ Solution #1: Focus on outcomes, not features. ✅ Solution #2: Ask questions to uncover pain points. ✅ Solution #3: Create a follow-up system that works. How do you ensure consistent follow-ups with clients? #SalesBestPractices #SalesMistakes #ClientFocus #SalesSuccess