Sterling McKinley’s Post

Want to boost your sales? Focus on this one key factor that most people overlook... In today's competitive market, it’s not flashy ads or aggressive pitches that drive long-term success, it's "Relationships". The businesses that thrive are the ones that prioritize building genuine connections with their customers. When you invest in relationships, you’re not just closing deals—you’re creating trust and loyalty that keeps customers coming back. That’s how you turn a one-time buyer into a lifelong client. 💡 The real secret to skyrocketing sales? Build relationships, not just transactions. How are you strengthening your customer relationships today? Let’s discuss! #CustomerRetention #SalesGrowth #RelationshipMarketing #BusinessSuccess

Why are Pocket-Sized Funnels winning so much in 2024? Because your audience is tired of high-pressure sales pitches. They’re sick of cold DMs, cold calls, emails, discovery calls, and sales calls disguised as “strategy sessions.” Clients want to find you and make their own buying decisions on their timeline, for their reasons. So, make it easy for them. 

Building pipeline is hard... like, really hard Choosing CloseFactor as my next role was exciting to me because the solution solved for the most time consuming aspect of building pipeline and preparing for my 1st call: Account & Contact research There's no substitution for preparation... but there are ways to speed it up @ Tito 🚀 Bohrt - Sales Mad Scientist - the line that I resonated the most with was, "The way you win is by reaching out to prospects early and shaping how they think about their problem, and how to solve it." Get their 1st, be prepared, and be as methodical as possible

Everyone talking about signal based selling. Obsessed over it perhaps. You’re going to lose. Only 3% of people are in market. Now as a buyer once you ‘give’ enough signals, 30 vendors reach out to you to capture your interest… But guess what, the way you win in B2B is not by capturing the 3% that’s about to buy and fight a feature by feature and pricing battle against your competitors… The way you win is by reaching out to prospects early and shaping how they think about their problem, and how to solve it. You win by helping prospects set their solution criteria and rigging the game in your favor. Sadly, signal-based is not scalable. Try to double your SDR team, you do not get 2x the revenue, because you can’t double the accounts that have those signals. You’re capturing demand, not creating it. To create demand, and create revenue, you have to start earlier in the buyers journey. Learn to shape how the market thinks, and be patient… that’s the way to build predictable revenue. Stop the shortcuts, blocking and tackling is the way you win games. Nuff said. #SDRsMatter

𝗪𝗵𝗼 𝗦𝘁𝗮𝗿𝘁𝗲𝗱 𝘁𝗵𝗲 𝗣𝗿𝗶𝗰𝗲 𝗪𝗮𝗿? (𝗜𝘁 𝗪𝗮𝘀𝗻'𝘁 𝗬𝗼𝘂, 𝗿𝗶𝗴𝗵𝘁?) Ever get stuck in that "your price is too high" dance? We all have. But instead of blaming the competition or starting a price war, let's shift the focus to where it truly belongs: value. Here's the reality: Competition has always been there. It's not "a price war" if there's just competition. Focus on what makes your offering unique and valuable, not just the price tag. Price wars are a race to the bottom. Discounts may win you a few battles, but they erode your profits and devalue your brand in the long run. The true culprit? Often, it's us. When we focus on features and benefits without quantifying the value we deliver, we leave the door wide open for price objections. Instead of the blame game, let's play the value game: ✅ Understand your customer's needs deeply. What are their true pain points? How does your solution uniquely address them? ✅ Speak their language. Translate technical features into tangible outcomes that resonate with their business goals. ✅ Don't be shy about the numbers. Showcase TCO or ROI, case studies, and testimonials that prove the value you bring. ✅ Build trust, not just transactions. By understanding their challenges and demonstrating genuine value, you build trust that transcends price. Value-based selling isn't a magic trick. It takes effort, but the rewards are worth it: confident conversations, closed deals, and loyal customers. 𝗦𝗼 𝗻𝗲𝘅𝘁 𝘁𝗶𝗺𝗲 𝘆𝗼𝘂 𝗵𝗲𝗮𝗿 "𝘆𝗼𝘂𝗿 𝗽𝗿𝗶𝗰𝗲 𝗶𝘀 𝘁𝗼𝗼 𝗵𝗶𝗴𝗵," 𝗱𝗼𝗻'𝘁 𝗴𝗲𝘁 𝗱𝗲𝗳𝗲𝗻𝘀𝗶𝘃𝗲. 𝗦𝘁𝗮𝗿𝘁 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻. Share your best value-based selling tips in the comments! #sales #valuebasedselling #valuebizbooster #negotiation #b2b

𝗪𝗵𝗼 𝗦𝘁𝗮𝗿𝘁𝗲𝗱 𝘁𝗵𝗲 𝗣𝗿𝗶𝗰𝗲 𝗪𝗮𝗿? (𝗜𝘁 𝗪𝗮𝘀𝗻'𝘁 𝗬𝗼𝘂, 𝗿𝗶𝗴𝗵𝘁?) Ever get stuck in that "your price is too high" dance? We all have. But instead of blaming the competition or starting a price war, let's shift the focus to where it truly belongs: value. Here's the reality: Competition has always been there. It's not "a price war" if there's just competition. Focus on what makes your offering unique and valuable, not just the price tag. Price wars are a race to the bottom. Discounts may win you a few battles, but they erode your profits and devalue your brand in the long run. The true culprit? Often, it's us. When we focus on features and benefits without quantifying the value we deliver, we leave the door wide open for price objections. Instead of the blame game, let's play the value game: ✅ Understand your customer's needs deeply. What are their true pain points? How does your solution uniquely address them? ✅ Speak their language. Translate technical features into tangible outcomes that resonate with their business goals. ✅ Don't be shy about the numbers. Showcase TCO or ROI, case studies, and testimonials that prove the value you bring. ✅ Build trust, not just transactions. By understanding their challenges and demonstrating genuine value, you build trust that transcends price. Value-based selling isn't a magic trick. It takes effort, but the rewards are worth it: confident conversations, closed deals, and loyal customers. 𝗦𝗼 𝗻𝗲𝘅𝘁 𝘁𝗶𝗺𝗲 𝘆𝗼𝘂 𝗵𝗲𝗮𝗿 "𝘆𝗼𝘂𝗿 𝗽𝗿𝗶𝗰𝗲 𝗶𝘀 𝘁𝗼𝗼 𝗵𝗶𝗴𝗵," 𝗱𝗼𝗻'𝘁 𝗴𝗲𝘁 𝗱𝗲𝗳𝗲𝗻𝘀𝗶𝘃𝗲. 𝗦𝘁𝗮𝗿𝘁 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻. Share your best value-based selling tips in the comments! #sales #valuebasedselling #valuebizbooster #negotiation #b2b

Confusing Product Overlap Imagine you’re a salesperson with overlapping products, trying to help a prospect decide. Instead, they’re left confused. Without a clear differentiation, it’s hard for customers and even your team to see what’s unique. To solve this, bring Sales and Marketing together to align on a straightforward, cohesive message. Clarify each product’s unique value, ensuring your teams are all on the same page. By simplifying your sales story, you’ll not only reduce confusion but also increase conversions, improving your bottom line.  “Simplify Your Sales Story. Win More.” #fintechsales #sales #salesleaders Contact Focus28 if you wish to explore further.

What if I told you that asking your prospects about their 'needs' is costing you sales? It's disheartening to see hardworking sales professionals miss out on deals because they're stuck in outdated consultative selling techniques. Here's the problem: Asking only about 'needs' leads to surface-level, logical answers. But people don't buy on logic - they buy on emotion. The solution? Dive deeper. Use skilled questions that uncover the emotional drivers behind your prospects' challenges. Think about it - when was the last time you made a major purchase based purely on logic? It's time to move beyond 'needs' and tap into the power of emotion in sales. Your conversion rates will skyrocket. Curious about how to do this? Comment '💡' below and let's discuss!

💡 Sales Insight of the Day: The Power of Persistence 💡 The average customer says ‘no’ four times before saying ‘yes.’ If you're not hearing ‘no,’ you're not asking enough. The best salespeople know that persistence doesn't mean being pushy—it means believing in the value of your solution and knowing that timing is everything. Keep the conversation going, and don't let the first 'no' discourage you. It's just part of the journey to 'yes.' #SalesInsight #SalesPersistence #B2BSales #SalesInfluence #PipelineGrowth #LinkedInTopSalesVoice #GGSalesGroup

Struggling with stalled deals and ghosting prospects? It might not be your product causing the pause—it's the trust deficit. Learn how to bridge the gap between promises and proof, and see your sales cycle transform. Check out my latest video for actionable insights! https://lnkd.in/gjQFAPif #SalesStrategy #TrustBuilding