One Discovery question that disproportionately improved my conversion rate: - "Why now?" - "Why not wait and see how things shake out?" This question is a "pattern interrupt." Prospects expect you to push and sell them on why they should "do it now." But you've flipped the dynamic. They're now selling YOU on why their project should be an urgent priority. It's much easier to close a prospect who's selling you than the other way around. #SystematicSelling
Sean M. Lyden love this post. Got any other pattern interrupts you like?
That's a fascinating insight! Does it really lead to more in-depth discussions about their needs and priorities?
Wow, great advice!
One of my absolute favorite discovery questions. Great stuff, Sean!
Ancient Insights - Modern Solutions.
3moAs Dale Carnegie, the master of human relations, wisely said, "Ask questions instead of giving direct orders." Your post emphasizes the power of this approach in sales, highlighting how a simple yet strategic question like "Why now?" can subtly shift the dynamic, empowering the prospect to become the driver of the conversation.