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In our work studying consumer perceptions around #cleaneating and the struggles of doing so in a fast-paced world, we've found there’s an increasing destigmatization around frozen foods and a growing acceptance for the important role they can play.   During a recent conversation with Anjali Prasertong, MPH, registered dietician and author of the Antiracist Dietician newsletter, we explored the growing recognition of the benefits frozen foods can provide, even to those closely following clean eating principles.   As Anjali explained, “Frozen foods can be really healthy. It doesn't have to be the Michael Pollan ideal of only the freshest fresh-picked produce.” Frozen items can fuse convenience, value, and nutrition, and make clean eating more accessible. Frozen options can reduce food spoilage and waste, offer year-round produce choices that mitigate seasonality, and are often more nutrient-dense than fresh.   Outside of produce, we've also taken notice of more globally-inspired, premium options appearing in the freezer section such as Laoban Dumplings, modern Chinese dumplings, or Balkan Bites, Southeast European comfort foods. The frozen format makes food available to us across multiple dimensions, from a world of new flavors to greater ease of preparation.   Upland studies disruption every day, across a range of categories, as we map the future of our evolving #foodandbeverage landscape. We will continue to track continued innovation within the frozen aisle in our work. Reach out to learn more about how we help! #innovation #cpg #brandbuilding #futuremapping

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