Everyone deserves to take the holidays to pause, recharge, and be with the people in your life who matter most—so our team will be offline from Christmas Eve to New Year's Day, spending quality time with family and friends. We’ll be back in 2025, refreshed and ready to support the incredible teams we work with every day. Wishing you all a joyful and restful holiday season! 🎄✨
Lunr
Financial Services
Minneapolis, Minnesota 1,037 followers
Launching the next generation of consumer brands.
About us
The modern trade finance platform for the next generation of consumer brands
- Website
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https://www.lunr.capital
External link for Lunr
- Industry
- Financial Services
- Company size
- 2-10 employees
- Headquarters
- Minneapolis, Minnesota
- Type
- Privately Held
Locations
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Primary
Get directions
212 3rd Ave N
#150
Minneapolis, Minnesota, US
Employees at Lunr
Updates
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What a year it’s been! ✨ We wrapped up 2024 with a team offsite full of smiles, laughter, and holiday cheer—grateful for the milestones we’ve hit, the challenges we’ve tackled, and the moments we’ve shared together. And we’re excited to double down on our core values that will continue to drive us through 2025: making a difference, staying honest and authentic, remaining curious and open, and always holding ourselves to a high standard of competency and accountability. These principles will guide us as we continue to support the bold, innovative founders shaping the future of CPG. To our incredible team, clients, investors, and partners: thank you for making this year unforgettable. We can’t wait to see what next year brings. From our Lunr family to yours, happy holidays!
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At Lunr, we get a front-row seat to some of the coolest emerging brands—many of which we're proud to support, alongside our amazing partners like NewBound Venture Capital. This holiday season, we're excited to showcase a curated holiday gift guide featuring standout products from brands redefining their spaces. With the holidays quickly approaching, our team found ourselves naturally gravitating toward three categories for our own gift lists: 🎁 Premium coffee & energy essentials for our favorite caffeine addicts 🎁 Everything children need to be tiny trendsetters 🎁 Skincare & wellness picks for our self-care queens Check out our full gift guide to find something special for everyone on your list: https://lnkd.in/giVtHDqD Wunderground, Babiators, KIMI, ESW Beauty
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Maggie Abeles, Vice President at NewBound Venture Capital, brings a powerful perspective on working capital and financial partnerships for emerging consumer brands. While it may be obvious that successful retail expansion demands capital, strategic partners who deeply understand your growth journey are similarly critical. This approach has been central to NewBound's successful collaborations with partners like Lunr Capital in supporting the next generation of consumer brands. Swipe through Maggie's key tips for leveraging working capital and building the right financial partnerships to fuel your retail growth below. And read the full interview for more insights on navigating funding, partnerships, and growth in today's consumer landscape: https://lnkd.in/gc_gnDa8 #ConsumerBrands #RetailGrowth #StartupFinance #CPG
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For growing consumer brands, success isn’t just about having a great product - it’s also about managing the complex web of inventory, from purchase orders to production timelines. That’s why we’re proud to hear leaders like Virgil Leung (Co-Founder & CEO at GreenSpark Finance) and Vanessa Dawson (Founder and CEO at Arber) recognize what sets Lunr apart: our deep understanding of the unique cashflow challenges these brands face when scaling their inventory.
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We had the pleasure of speaking with Maggie Abeles, Vice President at NewBound Venture Capital, about what it takes to build the next generation of standout consumer brands. As a key player in early-stage consumer investing and a close partner of Lunr Capital, Newbound focuses on innovative companies in personal care, pet care, and commerce enablement. Maggie shared invaluable insights on navigating growth, funding, and partnerships in today’s fast-changing consumer landscape. From the importance of intentional innovation and building long-term competitive advantages to the evolving trends in beauty, health, and wellness, her perspective is a must-read for founders aiming to scale with purpose. Discover how Maggie and NewBound help founders position their brands for success, and how Lunr supports these efforts with strategic capital solutions for retail growth: https://lnkd.in/gc_gnDa8 #ConsumerBrands #VentureCapital #RetailGrowth
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Exciting times in the energy drink space- we love having Dace Graham as our in-house beverage expert on the Lunr team! 🥤
As someone who's spent years in the beverage industry, I've been intrigued by the recent wave of major acquisitions in the energy drink space. After a relatively quiet period in beverage M&A, we're suddenly seeing significant moves from several major players: - KDP acquired GHOST for nearly $1B - a huge bet on a lifestyle-focused energy drink brand. The deal, valued at 3x projected 2024 revenue, includes a 60% stake now, with plans to acquire the remaining 40% in 2028. - Molson Coors bought a majority stake in ZOA Energy (The Rock's brand) as they expand beyond traditional beverages - Celsius purchased Big Beverages Contract Manufacturing for $75M to scale up their production capacity This level of activity really stands out– it's been years since we've seen major beverage companies making moves like this and it reflects some clear trends in the industry: - Companies are expanding into the fast-growing energy drink space, particularly healthier alternatives - Traditional beverage companies are diversifying their portfolios as they look for new growth opportunities - The category is evolving from niche products to mainstream beverages with broader appeal With retailers projecting 13% growth in energy drinks for 2024, these acquisitions signal that big companies are actively pursuing growth in functional beverages as traditional categories mature. For emerging brands in the functional beverage space, this wave of M&A activity is encouraging. It shows there's strong interest from major players in acquiring innovative brands that resonate with today's consumers. Keep an eye out for some longer form content on the subject coming soon 👀
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Jackie Bae and Dace Graham just wrapped up two amazing days in Austin, attending the SKU Fall ‘24 showcase (fantastic event) and meeting up with the incredible Whole Foods Market accelerator team (thanks for showing us around). It was also great catching up with some of our favorite partners– Redbud Brands, IronClad Consulting Services, and Goodman Capital Finance. All in all, one thing was made very clear: Austin has become a major CPG hub and we can’t wait to be back!
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Are you going to the SKU Fall ’24 Showcase Pitch Event in Austin next week? Our amazing VP of Business Development, Dace Graham and Head of Client Success, Jackie Bae will be there! We’re looking forward to hearing pitches from some exciting emerging CPG brands– Long Table, Peace Love Hormones, Modica, Kif & co, Foraged & Found, Bloody Buddy, Bala Enzyme –exactly the kind of visionary teams we love supporting on their retail growth journeys. Let us know if you’re coming to the November 19th event or will be around the Austin area– we’d love to meet up!
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