Admiral: The Visitor Relationship Management Company’s Post

We explore the power of offering free, high-quality content to attract paying customers. Discover how sharing valuable insights can build trust and encourage your audience to invest in your premium offerings. I t's about guiding them from point A to point B with impactful steps.

Is the open web on life support, or are we just not fighting hard enough for it? Dig into insights from the Programmatic IO session, “The Future of the Open Internet Is…?” Industry pros like Cavel Khan, Ari Paparo, and Ben Hovaness didn’t hold back. From walled gardens gobbling up ad spend to publishers scrambling for relevance, we dive into what it’ll take for publishers to reclaim their piece of the pie. Spoiler: It’s about thinking like creators, building direct consumer relationships, and redefining the open web on our terms. Ready to explore what’s next? Dive in and share your thoughts. Link to full article in the comments. 👀 👀👇 #OpenWeb #DigitalAdvertising #ProgrammaticIO #PublisherStrategies #CreatorEconomy Group Black OMD USA Marketecture Media

How can publishers prepare for the cookieless future? With Google's plan to phase out third-party cookies this year, publishers face a pivotal moment in digital advertising. As this transition unfolds, prioritizing first-party data collection becomes key for understanding users and targeting ads effectively. Watch this new episode of ‘Contextual Curiosity’, hosted by Tina Iannacchino, Vice President Publisher Partnerships, North America at Seedtag, and learn more about the challenges and opportunities presented by the cookieless future. Watch now: https://lnkd.in/gwV9yiRc #ContextualAdvertising #CookielessFuture #BrandSafety #Publishers #AdTech #ContextualCuriosity

How can publishers prepare for the cookieless future? With Google's plan to phase out third-party cookies this year, publishers face a pivotal moment in digital advertising. As this transition unfolds, prioritizing first-party data collection becomes key for understanding users and targeting ads effectively. Watch this new episode of ‘Contextual Curiosity’, hosted by Tina Iannacchino, Vice President Publisher Partnerships, North America at Seedtag, and learn more about the challenges and opportunities presented by the cookieless future. Watch now: https://lnkd.in/eEWE46zg #ContextualAdvertising #CookielessFuture #BrandSafety #Publishers #AdTech #ContextualCuriosity

Here's a time-saving tip to boost engagement and conversation in your online community! Flip the script! 📜 Ask a thought-provoking question that gets your members talking with each other instead of always feeding them new content. Not only will this spark discussion, but it'll also give you new insights into your audience, all while taking the pressure off you to constantly create. So, what question will you ask your community today?

How can publishers prepare for the cookieless future? With Google's plan to phase out third-party cookies this year, publishers face a pivotal moment in digital advertising. As this transition unfolds, prioritizing first-party data collection becomes key for understanding users and targeting ads effectively. Watch this new episode of ‘Contextual Curiosity’, hosted by Tina Iannacchino, Vice President Publisher Partnerships, North America at Seedtag, and learn more about the challenges and opportunities presented by the cookieless future. Watch now: https://lnkd.in/eb5PfGef #ContextualAdvertising #CookielessFuture #BrandSafety #Publishers #AdTech #ContextualCuriosity

🎯 Unlock the Power of Keywords Beyond Google Search Results! 🚀 Ever wished your ads could find your ICP wherever they are spending time online or what streaming channels/apps they're watching on TV? Now you can! With contextual search retargeting, we can help your business target users based on the keywords they search and the content they're reading, ensuring that they are in-market currently for your services. 💡💼 But wait, there's more! Our programmatic tech even lets us target based on offline behaviors using geofencing. It's like magic! 📍🌟 https://lnkd.in/gsGujG87 #AdTech #TargetedAds #KeywordRetargeting #ContextualMarketing #TargetedAds #MarketingInsights #RetargetingStrategy #Geofencing

Discover the power of personalizing content for your international audience. 🌎 Our blog explores how tailored strategies can enhance engagement and drive sales across borders. Learn more about the best practices for reaching global consumers effectively. Dive into the insights here: https://lnkd.in/eXSFSUVG

Interesting read.

My latest column in MediaCat is out. Hope you find it a useful (and enjoyable) Friday read! https://lnkd.in/g6pZrNig