Cavel Khan

From my perspective, it seems as though adjusting media types does little to combat Ad fraud. Instead, what makes this problem so prevalent is the lack of accountability in the programmatic supply chain. Firms leaning into advertising without any sort of accountability measures are met with an impossible Catch-22 wherein spending more leads to less impact and spending less delivers the same. #AdTech #Innovation #AdFraud

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The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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Are third-party cookies off the table or not? The ongoing debate continues, but one thing is certain: transparency is crucial for players across the 2024 ad tech ecosystem. Publishers vs. advertisers, sell-side vs. buy-side, everyone is pleading for more visibility into the programmatic process to protect themselves and make more money. The IAB Tech Lab's updated bid request standards aim to make the process of declaring an identifier more transparent. Check out ADWEEK's article below and share your thoughts on the IAB's latest efforts to increase transparency. #ThirdPartyCookies #IABTechLab #Identifiers #IDBridging

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B2B Budget Bliss: Resources Are Being Poured Into Acquisition https://lnkd.in/eFPWnTEY MediaPost with Stirista & Ascend2 research. #b2bmarketing

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Looking forward to this discussion on the future of #measurement & the incredible insights from this amazing panel! #attribution, #MMM, #MTA

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Message me if you want to further understand what can be done to mitigate the impact to your analytics.

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Just a few threats to a CMO's success: 🔹 Unclear GTM strategy or motion 🔹 'Silver bullet expectations' of marketing 🔹 'New day/new strategy' situations 🔹 Under-hiring for the stage 🔹 Over-hiring for the stage Thankfully, there's a model for countering those threats and building CEO/CMO alignment *before* Day 1. It was great to talk with James Lamberti from Georgian about this approach. If you're a CEO or investor hiring a CMO -- or a CMO looking to define your 'ideal CEO profile' -- you will find this conversation valuable. https://lnkd.in/eda2dBYq

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Successful CEOs surround themselves with experts to advise. Analytics, impressions, CTRs - what matters? All these new numbers now in marketing don’t make sense. It’s like learning to read a balance sheet. 😩 With our help, CEOs and CMOs can now look at a dashboard, have the correct metrics, and know what #marketing success is. Let’s do this.

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Yet another story reaffirming the sad truth: the traditional brand safety approach is broken. Consumers want an open and free internet experience, Advertisers want accurate classification at scale, ensuring they place ads in environments they deem valuable, and Publishers want to successfully monetize against their premium content. Legacy, over-restrictive brand safety tactics do nothing to serve the interests of these three key entities. If you are interested in learning more about how AI is solving industry problems and discussing #advancedcontextual solutions, feel free to reach out to illuma. https://lnkd.in/eWwNS_Mw

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Consistently reviewing your numbers helps you see what’s working, what isn’t, and where to focus next. The data guides you to make smarter decisions and prioritize what matters most. What metrics do you rely on to drive your business forward?

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I just wrapped up reading a great book, Contagious: Why Things Catch On by Jonah Berger. 🎙️I did a 6-part podcast series with some key takeaways I learned. If you haven't read it yet, I strongly recommend it! 🎙️ Here's Part 1 of 6... #ViralMarketing #Contagious #SocialCurrency #SocialMarketing https://lnkd.in/eYEsCdGm

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The FCC is rewriting the online lead-buying playbook for 2025. These are the changes you can expect with the new rules coming into effect as of Jan 27, 2025: • More Innovation in Consumer Experiences to Collect 1:1 Brand Consent • Less Generic Lead Forms; More Exclusive Campaigns, More Multi-Brand Flows • Technology Solution Innovation to Automate and Simplify the Implementation • Simplification of Approved Brand TCPA Disclosures – One per Brand! • More Transparency & Centralized Management of Vendors by Enterprise Buyers • Brands Attempting to Avoid Falling Under the Definition of ATDS & Manual Dialing How many of these are you already seeing today? Happy to chat more about any of these, hit me up!

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On average, agency reviews cost a combined $1 million for marketers and agencies, per a study by Advertiser Perceptions commissioned by the Association of National Advertisers and the 4A's. How can CMO's shift their strategies to minimize these costly reviews and build more effective, long-term partnerships? Operational excellence plays a key role in maximizing the value of these agency relationships, let's get you there in my article "A CMO's Wake-up Call"! Read the article: https://lnkd.in/gaFtsVwE #OperationalExcellence #AgencyReviews #CMO Agency Mania Solutions Ad Age COMvergence

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I am always up for talking about helping your team be more effective. Change management is an art.

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New York Ave’s brand strategy is thought up and designed by humans, not A.I. We begin by getting to know your customers, industry, and mission. Then, our team builds a roadmap that guides our continuing work to disseminate branded content among your audience. Lastly, there are several steps in the process to ensure that every message is infused with strategy that traces back to your primary objectives. This is not a B2C, B2B, or B2B2C process…it’s P2P, person-to-person. Partnering with New York Ave means talking with people who understand people and thus, have the unique ability to formulate messaging so that it clicks. Let’s talk: https://buff.ly/4cPQM28 #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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The Harris run for the presidency offers invaluable insights for any organization aiming to rebrand or reposition itself in a competitive market. #brandleadership #brandstrategy #campaignstrategy

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Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!

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Interesting difference in the dominant reason for marketing spending being impacted for CMO's of B2B vs. B2C, especially as it relates to corporate performance being the primary driver. What do you think might be missing from this list?

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Todays the day and I think we have a great agenda to talk not just metrics, but how to really adjust your metrics to your business needs! Find the true metrics that can scale your business and ones that you can control! You have to be a MarketingQB member, but ROI24 gets you a free month! #marketing #metrics #roi

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