John J. Wall

Email marketing’s potential often outshines paid media, but are you measuring its full impact? Discover how a performance-driven #CRM approach can maximize #ROI and elevate your strategy by focusing on data, testing, and streamlined content in Merkle's blog: https://bit.ly/3TSPZ9s

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Great article from Scott Brinker: There’s only so many deterministic flow diagrams a single person can reasonably build and maintain. Automation itself was, ironically, not very automated. Scott says, "By letting AI orchestrate workflows and experiences across our martech stack, I believe we will reverse the curse of martech underutilization." We're all guilty of not taking full advantage of our tech stack, not onboarding and training properly, not building into processes and workflows, and not using what we're paying for. Could AI be what we didn't even know we needed? https://lnkd.in/gPVxmmiH?

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Dan Callahan Sr Account Manager at CI Web Group Unlocking Advanced Reporting: Strategies to Maximize Revenue Potential Discover how advanced reporting can revolutionize your business. Learn how to leverage insights to optimize performance, enhance strategies, and improve revenue generation across departments. Join the conversation on maximizing growth and collaboration. #AdvancedReporting #MaximizeRevenue #OptimizePerformance #BusinessGrowth #Collaboration #SalesStrategy #PerformanceImprovement #DataInsights #RevenueGeneration #BusinessOptimization

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Your #digital #data is not good enough, and your #digital #identity solution for your owned channels isn't cutting it. This is undercutting every investment you are making today to try and create more value for and from your consumers. #marketing #media #advertising #datascience #martech #analytics #analyticsneat

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Learn more about leveraging metadata across your DAM to improve content organization and build trust in your digital content ecosystem. #DAM #DAMsystem #multichannelmarketing #digitalasset https://hubs.ly/Q02wbl1y0

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A great #FirstPartyData strategy requires a balance between #personalization of the experience and #dataprivacy - Read the latest by Greg Kihlström for MarTech - North Star goals for category leaders: First-party customer view https://buff.ly/3Ube904 #MarTech #CMO #CX #CustomerExperience #marketing #marketingstrategy #HouseoftheCustomer

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The key to making your direct mail a success is really understanding who your ideal customer is by using Anchor’s profiling and predictive modeling methods. Get started today with a FREE detailed report of your data health with information that ensures deliverability of your marketing to the right audience! https://bit.ly/3xw8okx If you’d like more information, contact us at (800) 452-2357. #dataquality #customerprofiling #datamodeling #datahygiene #dataenrichment #dataanalysis

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A hot topic in the current session at the #LMSASE24 conference. Note: you don’t have to be a large #legalfirm to have one and reap the benefits.

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In my latest MarTech article, I discuss the need for substance and style in b2b tech. The key to success is not in the sales pitch but in the product itself. Disregard the flashy features, the technical jargon-filled presentations, and the promises of a one-size-fits-all solution. Instead, we should focus on tools that work seamlessly and exceed our expectations.

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Maximize the impact of your media investments! Merkle's Anto Inigo details how website engagement metrics and customer journey analysis can refine your strategy in this blog: https://ow.ly/cGwN50TCuYk

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🧭 Navigating the choppy waters of survey engagement? Meet FARE - your new compass! 🗺️ The Framework for Assessing Respondent Engagement examines 12 key factors affecting survey success. From incentives to gamification, it's your roadmap to better research! https://hubs.ly/Q02X1Svg0 #FAREFramework #SurveyImprovement #ResearchInnovation

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Cloud migration isn't simple or cheap but it can revolutionize your business. Merkle's blog breaks down the 8 essential steps for a successful cloud strategy. Ready to dive in? https://bit.ly/3TYOHtP

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Speaking of data ... again. This article underscores the value of having reliable, consistent data to drive systems and decisions. Then, in November, join Angela Nicloy and me at the #CHPAMarketingForum as we discuss "Delving into Data."

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We're almost there! Only 1 hour until the How an Identity Graph Impacts your MarTech Stack session begins. Hear from Transparent Partner's CEO, Aaron Fetters and discover how your Identity Graph strategy enhances campaign effectiveness and insights. In this discussion, Aaron will highlight key considerations for optimizing identity resolution, device graphs, and vendor solutions. #MarTech #TransparentPartners #IdentityGraph #ANA

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