I help businesses to get 40% more out of their Martech budget | Martech & MarketingOps Guide | Board advisor | Co-Publisher of MartechMap.com | Speaker & Business University Lecturer | Author
Just WOW! So many great comments from hundreds of happy attendees today. This is what keeps us going! Especially the Brand LLM was well received. Thanks for riffing with me, Rasmus Houlind! One person in the webinar mentioned their head was exploding. For him, and all the others, here is the shortest summary possible of how GenAI impacted Martech. Details in the report! Link in the comments! Five Ways Generative AI Impacted the Martech Market 1️⃣ Indie Tools 2️⃣ Incumbent Platforms 3️⃣ Challenger Platforms 4️⃣ Instant Software 5️⃣ Service-As-A-Software Two Ways Generative AI Impacted Martech Stacks 🟠 The Evolving Data Layer + APIs 🟠 The Underdeveloped Content Layer + Brand LLMs Another huge thank you to our sponsors who shared their fascinating expert views in interviews! Chris O'Neill, CEO of GrowthLoop "From WOW, to HOW, to NOW!" Tejas Manohar, CEO of Hightouch "Why the Next Wave Beyond CDPs is AI Decisioning" Sara Faatz, Director, Technology Community Relations at Progress "Focus on Best-Of-Need" Jonathan (Jon) Moran, Head of Martech Solutions Marketing at SAS "Filling the Gaps in Governance for Generative AI" Greg Brunk, Head of Product at MetaRouter "A CDP's Best Friend: 'Shifting Left' Data Quality" #BrandLLM #Martech #MarketingTechnology #CMO #CIO #CRO #MarketingAutomation #DigitalMarketing
Some really informative sessions around the current state of GenAI in marketing and the possible futures ahead! Some great insights, expectations and consideration frameworks shared by Chris O'Neill, CEO of GrowthLoop (If you're a marketer, you have to checkout their product 'Marve' 💯) Tejas Manohar, CEO of Hightouch (Their 'AI Decisioning' tool is intriguing and definitely worth exploring 👨🚀) Sara Faatz, Director, Technology Community Relations at Progress (very 🤔 to learn more about Progress's DX solution) Jonathan (Jon) Moran, Head of Martech Solutions Marketing at SAS (Their recent report on - Marketers and GenAI: Diving into the Shallow End - is definitely one to read if want to make sure your expectations for GenAI are still grounded 😊) Greg Brunk, Head of Product at MetaRouter (Their ability to enrich your customer event data on the server-side seems like a proactive and efficient way to manage your CDP needs). 👍 Highly recommend looking into all of these companies and their platforms. Amazing event! Thank you Scott Brinker and Frans Riemersma!
Love this Brand LLM concept Frans Riemersma!. And also feel the influence Rasmus Houlind 🎀 and his "Personalisation" thinking. ✨
The importance of a trusted data layer to fuel things like GenAI (or AI in general) is going to be HUGE for 2025. LOVE IT!
Funnily enough, I took the same screenshot and sent it to a colleague. It was an outstanding webinar and report. Well done
Frans, impact of GenAI on Martech is truly mind-blowing. I love how you highlighted the evolving data layer and the role of Brand LLMs. Excited to dive into the report for more insights.
Loved the stellar show 👌
Golden Age!
I help businesses to get 40% more out of their Martech budget | Martech & MarketingOps Guide | Board advisor | Co-Publisher of MartechMap.com | Speaker & Business University Lecturer | Author
2wDownload report here: https://martechmap.typeform.com/Martech2025