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It's finally happened. Loose on the Internet just reviewed one of those beers that the brewer recommends drinking from the can (https://lnkd.in/euCKhWuA). The brewer in this case, or can, anyway -- we're pretty sure LOTI didn't consume an entire case of the stuff -- is the Alchemist Brewery in Stowe, Vt (https://alchemistbeer.com/). LOTI's beer of the week this week is Heady Topper, an American double IPA considered to be one of the best of that style in the world and frequently found on beer drinkers' bucket lists, according to Small Batch Glassware (https://lnkd.in/eregM7kM) As explained on the can's label, it's better to not use a glass: "The act of pouring it in a glass smells nice, but it releases the essential hop aromas that we have work so hard to retain." In other words, they went to all that trouble to keep the odors of the hops in the beer, and they sure as hell don't want anyone to actually smell them. Isn't aroma a pretty important part of any tasting experience? Don't wine tasters stick their noses right in the glass and take a big sniff? Would you want to eat in a restaurant that smelled like a beer can?

🍺 Keep it fresh, folks! 🍺 How can you get the freshest beer possible, if it's in a can or bottle? When you're grabbing beer in a retail environment, always check those dates. You might see 'PKD' for the packaged date or 'BBD', which stands for best before date. Many breweries put 9-12 months on beers as standard, so take that number of months away from any BBD date. Note: it's not compulsory to print date codes. Sometimes, they are blurred or adjusted for styles that can keep longer like higher-alcohol beers, stouts and anything with acidity. Another tip is to rotate your fridge stock to enjoy the oldest ones first. This goes for anyone stocking retail cool rooms and your home fridge. This way, you're more likely to drink beer in optimal conditions as the brewery intended. To learn more about tasting workshops and WSET beer courses head to https://lnkd.in/gwhqMyAp

How to Properly Store and Serve Barrel-Aged Beer "Attention beer aficionados! 🌟 Learn the essential tips for storing and serving barrel-aged beer to unlock its full flavor potential. Elevate your beer experience with expert advice: https://lnkd.in/dMS64Bba"

Brewers need to be educators...it's been especially true of my time brewing in Asia. Where "craft" beer is understood less by the average drinker. The second most popular article on my site these days is "Describe Beer Like A Brewer"...I've linked to the post in the comments. It's my "cheaters" guide to giving people the ability to be descriptive about beer quickly and easily. For example: ➡ Ever had been which tasted "skunky" or sulphury? 👉 Sulphur or skunky notes indicate your beer is light struck and a bad sign. It’s a reaction between light, riboflavin in the beer and hop alpha acids. Giving the beer a "skunky" flavor. Have you ever noticed noticed most beers are packaged in brown bottles? Brown bottles guard against your beer becoming light-struck compared to green and clear bottles. 💡 However when it comes to beer sensory people should be free to describe how they perceive it themselves. There are no right or wrong answers... Everyone is unique, two people can taste the same beer and get a different experience from it. Yes an IPA can be "hoppy", but the aroma sensed my be slightly different from both people. Likewise the perceived bitterness could be sensed differently. Like spicy for someone is mild to someone else. Beer should be enjoyed (in moderation) and nobody should be able to tell you how to appreciate it. Take a sip, taste it and decide for yourself. Hopefully the guide linked in the comments will help with your beer vocabulary. Cheers 🍻 #Brewing #CraftBrewing #Beer #CraftBeer #PeopleInBrewing #PeopleInBeer #BrewingConsultant #Alcohol #Drinks #DrinksIndustry #Equipment #BrewingEquipment

When temperatures rise, it's beer slushies to the rescue. Frozen beer—or beer designed to mimic the flavors of popsicles—is a way for brands to lean into new flavor experiences in uniquely identifiable ways, both on- and off-premise. The number of brands tracked on Untappd and sold in retail shows this may be a niche, but useful, space to make incremental sales. "It makes craft beer seem more fun and approachable again," says Chris Creech, The Glass Jug Beer Lab's co-owner and director of brewing operations. "We don’t have a liquor license, so we can’t serve cocktails or mixed drinks with spirits, but we can make these kinds of beer cocktails." Dive in for more on how the beer slushie crosses on- and off-premise lines, and what Untappd data indicates about this niche: https://lnkd.in/gpNuE9cC

Tired of your brew tasting like a maybe? Enhancing Beer Brewing Precision with VEGA. Brewing beer is not an easy process - ask any brewer. The process requires utmost precision in every step. Even the slightest variation in ingredients or brewing techniques can significantly impact the final flavour and aroma of the beer. Read more here - https://bit.ly/4hqvMlO #FBReporter #Foodindustry #foodindustrynews #beverageindustry #packagingnews #foodsafety #beer #brewery

Tired of your brew tasting like a maybe? Enhancing Beer Brewing Precision with VEGA. Brewing beer is not an easy process - ask any brewer. The process requires utmost precision in every step. Even the slightest variation in ingredients or brewing techniques can significantly impact the final flavour and aroma of the beer. Read more here - https://bit.ly/4hqvMlO #FBReporter #Foodindustry #foodindustrynews #beverageindustry #packagingnews #foodsafety #beer #brewery

National Beer Lovers Day is celebrated every year on the same day: September 7.. Beer and the process of brewing beer goes back to ancient times in cultures the world over. The crafting of beer carries rich traditions, often requiring years of training and experience in the trade while the methods, grains, and flavors continue to change and evolve over time. Becoming a brewmaster can take years of fine-tuning the skills to make an exemplary beer or even an ale. One sure requirement is a love of beer and the craft. Today, fill your glass with an ice-cold, frothy beer and savor every gulp! According to researchers, the taste of beer releases a chemical in the brain which makes people want to drink more. Moreover, beer’s taste — without even any effect from alcohol — can trigger the production of dopamine in the brain, according to a study by researchers from Indiana University. But aside from all that egghead talk, beer is simply delicious! Beer, like any alcoholic beverage, reduces your inhibitions. Sitting in a pub or a romantically-lit restaurant or bar can turn regular folks into seductive strangers. Beer is not just a drink. It's the alcoholic equivalent of a pat on the back for a job well done. A beer is like a gold medal reward you give to yourself at the end of a very tough day. Check out thousands of websites on https://lnkd.in/gGdtb_qX

According to our 2024 BBQ Index, beer is now the most expensive item on the average 10-person barbecue menu, making up 27% of the total $99 barbecue cost. What’s coming for the beer industry as prices continue to rise, and consumers adopt healthier lifestyles while opting for low-calorie drinks with more variety? In this Q&A session, Senior Beverage Analyst Jim Watson breaks down the shifting beer industry landscape, the rise of ready-to-drink cocktails, and the challenge beer faces in staying synonymous with the American barbecue. Watson also provides an outlook for non-alcoholic beer and tips for beer consumers to maximize value this summer. Read more: https://bit.ly/3xPRCgr

The Golden Age of NA beer has begun. Picture this - beautiful weather, all your friends together, and everyone cheers when the beer cooler finally shows up. Cans get cracked, the scent of hops fills the air, and the best part? These bevs have all the flavor and none of the hangover. That’s right, these are non-alcoholic beers. So, when did NA beers suddenly become so cool? How?! Read on and learn about the origins, transformation, and future of NA beer. Read here: https://lnkd.in/deR58XJu