Richard Franki’s Post

It's finally happened. Loose on the Internet just reviewed one of those beers that the brewer recommends drinking from the can (https://lnkd.in/euCKhWuA). The brewer in this case, or can, anyway -- we're pretty sure LOTI didn't consume an entire case of the stuff -- is the Alchemist Brewery in Stowe, Vt (https://alchemistbeer.com/). LOTI's beer of the week this week is Heady Topper, an American double IPA considered to be one of the best of that style in the world and frequently found on beer drinkers' bucket lists, according to Small Batch Glassware (https://lnkd.in/eregM7kM) As explained on the can's label, it's better to not use a glass: "The act of pouring it in a glass smells nice, but it releases the essential hop aromas that we have work so hard to retain." In other words, they went to all that trouble to keep the odors of the hops in the beer, and they sure as hell don't want anyone to actually smell them. Isn't aroma a pretty important part of any tasting experience? Don't wine tasters stick their noses right in the glass and take a big sniff? Would you want to eat in a restaurant that smelled like a beer can?

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