Forbes Business Development Council’s Post

In celebration of my 5th anniversary at KNow Research and Scoot Insights 🎉 , I wrote a blog post to look ahead to what's in store for the rest of 2024! Based on all that we've learned at KNow recently, my best guess for retail marketers and insights professionals is that balancing innovation with authenticity, and staying connected with the pulse of consumer expectations will be the key to success in this transformative year.    Here are 5 preliminary qualitative retail marketing research trends defining 2024, drawn from KNow’s research-on-research participant feedback and insights from industry experts:

Don't miss out on the Mother's Day shopping frenzy! 🌷 As consumer spending continues to surge, it's crucial for retail marketers to stay ahead of the competition. From early preparation to personalized messaging, our expert tips will help you maximize revenue and create unforgettable campaigns. Learn more: https://ow.ly/ROBH50R51yZ

With 84% of U.S. adults celebrating Mother's Day, brands have ample opportunities to target consumers and provide them with value worth converting for. Consumer spending for this holiday increased by approximately 13% in 2023 (shoutout to those spoiling the motherly figures in their life!)💐 Here are some ways I'm recommending my clients capitalize on this moment in time: 1. Start communicating your offerings early! Hopefully, moms aren't having to remind those around them that this important day is coming. Brand can even help take the guesswork out for consumers with a relevant gift guide. Launch a site-wide top bar echoing this to keep it top of mind for users while they shop on-site. 2. Highlight shipping deadlines—especially in triggered emails. This adds extra urgency to help push shoppers across the finish line. Once the deadline passes, gift cards and experiential gifts are a great alternative to promote. 3. Treat email/text subscribers like family—whether that's with early access, a special gift with purchase, or an limited time percentage off, providing your most engaged users with additional value will make their purchasing decision a no-brainer. 4. Foster a better brand experience by allowing users to opt out of Mother's Day communications if it's not filling their cup. Leading with consideration and empathy will leave a lasting impression on your audience. Have you tried out any of these strategies? 💝Would love to hear your ideas in the comments below!🤔

We're back and we're talking about the current challenges brands are seeing across the eCommerce landscape. On this episode of our eCommerce Exchange, Nicole Reich and Diana G. are discussing the uphill battles eCommerce brands are facing today, and how to find solutions to improve your performance efforts. In this session, Diana & Nicole cover the following topics: 🔷 Common trends seen in the current eCommerce environment and the impact on brands. 🔷 How the fragmentation of the marketplace is causing disruption across eCommerce. 🔷 Tactical efforts to combat the challenges brands are facing. 🔷 The importance of a cohesive creative strategy in an the overall media plan. 🔷 Tips for brands as they head into Q4 and the holiday season. Watch the full video here ➡ https://lnkd.in/gwjvAzbG

📣 Retail Media is having a moment right now. But with so much to read, watch and listen to, alongside so many other things in the day, it can feel overwhelming to stay on top of it all. 🤯 Here are three experts who can help ease the path: - Colin Lewis (UK) - a font of knowledge, Colin's content is interesting and engaging, with a lens that brings everything back to what it means for brands - Roger Dunn (AU) - along with regular insights, Roger's Friday 'Memedays' deliver home truths that add some fun to your feed - Andreas Reiffen (US) - Andreas regularly publishes easily digestible pieces with strong visuals, providing a clear picture of what's happening overseas. #retailmedia #ecommerce #topvoices

𝐓𝐡𝐞 𝐏𝐮𝐳𝐳𝐥𝐞 𝐨𝐟 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐢𝐧𝐠 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬: 𝐖𝐡𝐚𝐭'𝐬 𝐁𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐍𝐮𝐦𝐛𝐞𝐫𝐬? Consumer purchasing decisions are a complex puzzle, influenced by a multitude of factors that can change from person to person and even transaction to transaction. Here are some fascinating insights that might just give you a glimpse into the workings of your own mind. 1. 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬 - 𝐓𝐡𝐞 𝐇𝐞𝐚𝐫𝐭𝐛𝐞𝐚𝐭 𝐨𝐟 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐢𝐧𝐠 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬. 2. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟 - 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 𝐚𝐧𝐝 𝐑𝐞𝐯𝐢𝐞𝐰𝐬. 3. 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 - 𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐄𝐜𝐨-𝐂𝐨𝐧𝐬𝐜𝐢𝐨𝐮𝐬 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬. 4. 𝐂𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 - 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠. The puzzle of purchasing decisions is complex and multifaceted, influenced by a wide range of factors that can change from person to person and even transaction to transaction. By understanding these dynamics, we can gain a deeper appreciation for the choices we make as consumers and the values that drive us. What drives your purchasing decisions? Share your thoughts with us in the comments below. #ConsumerBehavior #PurchasingDecisions #MarketingStrategy #EmotionalMarketing #BrandTrust #DigitalMarketing #Ecommerce

💡Insight of the Week: How to charge $60 for a Water Bottle 💡 Ever wondered why Frank Green's water bottles cost $60? Well It's all about perceived brand value and customer experience. The business has combined sustainability and style, making their products more than just water bottles—they're clearly lifestyle statements. High-quality materials, smart tech, and innovative design set them apart. They call themselves "innovation obsessed"... Their marketing and community engagement has built a loyal customer base that values their eco-friendly founding and approach, I counted 3 in my house, which I am still processing... Key Insight? The focus on quality, innovation, and strong brand identity to justify premium pricing and foster loyalty (from my kids) is amazing... p.s. Every Sunday, I pick up a Frank Green bottle at the football game that has been left behind, it doesn't take long to be reunited with its owner — proof of their popularity! 😊 #insights #ecommerce #supplychain #analytics #datascience #insightoftheweek

Our approaches to authenticity should evolve just as the dynamics of consumer trust do. With core values still solidified, retailers engaging in new directions leads to greater potential. This focus doesn't rely on a continuous quantity of content to remain relevant, but a commitment to quality experiences that can still adapt and expand. #ConsumerTrends #RetailTrends #Commerce

Maximize Your Brand with Recommerce: Quick Insights & Tips 💡 The secondhand market is booming, with a global value up to $120 billion and 90% of consumers buying pre-loved items. Retailers, here's how to thrive in recommerce: ⚡ Brand Alignment: Match recommerce with your brand values for customer engagement. 🙌 Quality Assurance: Ensure pre-owned items meet high standards to maintain trust. 💰 Smart Pricing: Balance consumer value and competitive pricing in the pre-owned market. 🌎 Sustainability Focus: Embed eco-friendly practices to appeal to green consumers. 👥 Engage & Educate: Promote recommerce benefits to foster customer loyalty. Embrace these strategies to lead in the circular economy, driving growth and sustainability. Have more questions or need insights tailored to your brand? Comment or DM us today! #Recommerce #RetailStrategy #SustainableBusiness #CircularEconomy

🎁 The holiday shopping season will be here before we know it! Is your marketing strategy ready to make the most of it? Take advantage of our on-demand webinar, where we dive deep into the latest trends and insights on holiday shopping. Learn how to maximize your marketing efforts and stay ahead of the competition during the busiest time of the year. Watch now for expert advice on making your holiday campaign a success! ✨ https://lnkd.in/g4eEQRnA #Foursquare #holidaymarketing