Irina Dwyer’s Post

It’s time to revolutionize your retail media strategy! 🛍️ Dive into the transformation of retail media and discover how to meet rising advertiser expectations while delivering superior results. 🛒 Learn the essential steps to develop a customer-first approach and unlock the power of personalized shopper experiences. ✨ Don't miss out on the best practices and innovative solutions, download the ‘Personalization in Retail Media’ E-book now: https://lnkd.in/g7XdyH7G #RetailMedia #CustomerFirst #Personalization #RetailInnovation

Retail media has undergone revolutionary change since 2012. Sophistication is increasing among all players, but advertiser expectations also continue to rise. Retailers that make a shift to a customer-first approach will start with defining a strategy that will deliver an optimal and personalized shopper experience.   Read our guide to learn the key steps required to develop a customer-first approach to retail media - and best practices to consider in planning for this shift 👉👉 https://lnkd.in/egtSmd2X

As in-store retail media continues to grow, it's crucial to ensure that your business remains profitable. That's why we've put together this informative blog post with six effective strategies for scaling up your in-store retail media networks. Check it out here: https://lnkd.in/em32yFfc. #retailmedia #instoremarketing

Insights on Retail Media Networks and their growth

Retail media networks are changing the way brands connect with consumers, but how well do you understand their true potential? 💭 Whether you're a retailer looking to drive more revenue or an advertiser aiming to reach high-intent shoppers, understanding this space is crucial. We're breaking it all down – from what retail media networks are to why they should power your next big campaign. Don’t miss out on the insights!👇 🔗 https://bit.ly/3Y7BcdS #retailmedianetwork #retailmedia #ecommerce #retail

Kimeko McCoy / Digiday really seems to be out in front of the retail media conversation. Well done, lady. From my POV, retail consolidation drives the ability for retailers intimate that brands must pay for key shelf space (retail is controlled by the whales). That said, they're smart to make these demands, because effective retail media programs DIRECTLY impact brands' bottomlines. It's a powerful tool for the mid-to-lower funnel of purchasing decisions. THAT is why there's so much money being spent on it. https://lnkd.in/g7aXhCnQ

Ever wondered how to make your supermarket stand out? Check out this article to see how our in-store media solutions are changing the retail marketing arena. We're turning everyday shopping trips into engaging experiences that stand out. Discover how you can elevate your retail environment and captivate consumers from start to finish. Read the full article here: https://bit.ly/3yU0TEV #RetailInnovation #SmartMedia #InStoreMarketing #CustomerExperience

Consumers and technology are disrupting media. All publishers, retailers and brands can influence how and what happens. This is a good overview but we are in the early stages of the race and where Retail Media lands in the balance of a media plan is still evolving. The more we all read, learn and pay attention we can make it work for everyone including and mostly for consumers.

How digital retail media is transforming the relationship between brands and consumers https://drumup.io/s/NatLn8 via drumup.io

Checkout this article on the rise and importance of retail media!