With 84% of U.S. adults celebrating Mother's Day, brands have ample opportunities to target consumers and provide them with value worth converting for. Consumer spending for this holiday increased by approximately 13% in 2023 (shoutout to those spoiling the motherly figures in their life!)💐 Here are some ways I'm recommending my clients capitalize on this moment in time: 1. Start communicating your offerings early! Hopefully, moms aren't having to remind those around them that this important day is coming. Brand can even help take the guesswork out for consumers with a relevant gift guide. Launch a site-wide top bar echoing this to keep it top of mind for users while they shop on-site. 2. Highlight shipping deadlines—especially in triggered emails. This adds extra urgency to help push shoppers across the finish line. Once the deadline passes, gift cards and experiential gifts are a great alternative to promote. 3. Treat email/text subscribers like family—whether that's with early access, a special gift with purchase, or an limited time percentage off, providing your most engaged users with additional value will make their purchasing decision a no-brainer. 4. Foster a better brand experience by allowing users to opt out of Mother's Day communications if it's not filling their cup. Leading with consideration and empathy will leave a lasting impression on your audience. Have you tried out any of these strategies? 💝Would love to hear your ideas in the comments below!🤔
Don't miss out on the Mother's Day shopping frenzy! 🌷 As consumer spending continues to surge, it's crucial for retail marketers to stay ahead of the competition. From early preparation to personalized messaging, our expert tips will help you maximize revenue and create unforgettable campaigns. Learn more: https://ow.ly/ROBH50R51yZ
