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OAAA’s cannabis advertising guidelines: don’t show use, limit health claims (Billboard Insider): Cannabis out of home advertising was $56 million in 2023, one of the fastest growing OOH ad categories. 40 states now have some form of legalized use. Here are some cannabis advertising guidelines which Mike discussed: Creative – Don’t show use. We discourage ad copy showing product or consumption. Minors – Be sensitive as to […] #DOOH #digitalbillboards #digitalsignage

How Does Strict Advertising Help Cannabis Businesses Gain a Competitive Edge? This article overviews the best practices for effective cannabis marketing. It covers topics such as the significance of cannabis marketing, creating a unique brand identity, understanding the rules for cannabis advertising, and utilizing digital marketing strategies. It also provides tips on measuring the success of campaigns and adjusting them as needed. Read More : https://lnkd.in/g_fFYjpy #cannabisbusinesses #targetaudience #brandpositioning #marketresearch

💥 Social proof has the power to influence the purchase decisions of consumers. 🧐 Remember the Solo Stove x Snoop Dogg campaign where we all thought Snoop was going smokeless? And it turned out he was just going smokeless when it came to quality fire pits? Were we entertained? Yes. 🤩 Were we interested in learning more about Solo Stoves? Yes. 🔥 Was this the Solo Stove x Snoop Dogg collaboration worthwhile? Yes, the "Snoop Stove" is sold out. 💰 ☝️ This is a great example of social proof and the impact it has on brand awareness and revenue. For those in the cannabis industry, social proof is a critical aspect of a wicked marketing strategy. Check out our latest blog to discover: - The benefits of social proof for cannabis businesses - 5 types of social proof you can leverage (that don't require hiring one of the most famous rappers of all time) Read now: https://lnkd.in/e3_YPbgs #SocialProof #CannabisMarketing #CannabisIndustry #MarketingStrategy

Any industry needs publicity to get noticed, but the cannabis industry faces obstacles beyond belief. Advertising restrictions prevent cannabis companies from promoting their businesses like any other industry. So how and where can you advertise a cannabis business? 🎺 Learn more: bit.ly/49v22iz

Unlock the secrets of effective cannabis marketing with our "From The Vault" series! This week, CMA Members can dive into timeless PR insights from industry leaders, covering everything from safeguarding your brand's reputation to boosting your chances of media coverage. Log into the Member Portal now to uncover the archives: https://hubs.ly/Q02S5cSY0

Brands can find ways to celebrate some of the best aspects of 4/20—friendship, camaraderie, ritual, and cultural history—without relying on tropes that might not be the best fit for their ethos, vision or values. An abstracted, updated approach to 4/20 messaging can also be prudent for brands with compliance concerns and which are mindful of cannabis advertising rules. Is your brand ready for the biggest day in cannabis? We have a few key considerations up on the Grasslands blog: https://lnkd.in/gP8M3r_M

Marketers in regulated businesses face unique and ever-evolving obstacles―inconsistent state and municipal legislation, unsettled advertising guidelines, and lack of access to advertising channels, just to name a few. Join the newsletter that shares insights on how to solve your headaches. MediaJel custom-built the industry's best digital marketing platform for cannabis. We're using our insider knowledge to break down frustrating roadblocks and drive your business forward. Benefit from our brain trust >https://bit.ly/44aDNF8 #MediaJel #newsletter #cannabismarketers #cannabismarketing #cannabisadvertising #digitalmarketing #cannabisbusiness #cannabisbrands

You need to meet the right people to succeed in cannabis. From brand executives, retail buyers, lawyers, marketing agencies, and especially customers – the cannabis industry is all about who you know. Where can you go to meet the right people? Believe it or not, the best place to start is social media. Check out the top 23 cannabis business networks to start your social media strategy > https://bit.ly/43PdW5z #MediaJel #cannabisindustry #cannabis #cannabisbusiness #socialmedia #socialmediastrategy #socialmediamarketing #businessnetwork